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Number Plate Holder

prices mostly outside the sweet spot ($5.07–$16.47) — Number Plate Holder doesn't clear our bar today.

Flapen Score

45
Skip it

Ranks 517 of 811 Automotive niches · −4 vs the category median of 49

Market size 30Growth 27Conversion 57Competition 32Returns 76Price range 13Avg price 36Brand share 40Review moat 71Quality gap 79
This niche Category average · 811 niches

Is Number Plate Holder profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Number Plate Holder is a £137K/yr Amazon United Kingdom market (272K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 45/100.

Number Plate Holder: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +1.3% over the last 90 days and 4.9% of searches end in a purchase.

£137K

revenue / yr

Units sold / yr13K
Search volume / yr+1.3%272K
Conversion rate4.9%
Avg price£10.30

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers13 · 22
Top-5 product click share66%
Open market19%
Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement63%
New entrants (1y)2· 0 succeeded
Avg rating4.2★
Avg reviews672

Top Number Plate Holder products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

£0£14K£27K£41K£55K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

13 falling

Sellers

22

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

15%

  • PLEXICLICK33%
  • L & P Car Design31%
  • Shudyear6%
  • vsshe6%
  • Generic4%
  • NovaErisobatus4%
  • Open — no brand owns it (7 brands, 15%)

Number Plate Holder demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume272KCVR4.9%Products19Brands13Top 5 Brands81%OOS Rate12.4%Rating4.2★Reviews672Avg BSR#36
6K4KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Number Plate Holder search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • number plate holder145K/yr
  • number plate surround14K/yr
  • number plate holder uk11K/yr
  • trailer number plate holder10K/yr
  • license plate holder10K/yr
  • car number plate holder10K/yr
  • reg plate holder9K/yr
  • number plate holders8K/yr
  • mercedes number plate holder8K/yr
  • number plate surrounds4K/yr

What reviews say buyers love and hate about Number Plate Holder

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Quality-Overall27%

Good quality and look good on car

Size-Overall19%

Fit perfect

Value For Money9%

Well worth the money

Assembly/Installation8%

Easy to install

Ease Of Use5%

Easy to use

What buyers complain about

71% of reviews
Size-Overall17%

Didn't fit

Quality-Overall16%

Preposterously low quality

Strength7%

very hard to the point of brittle

Compatibility-Overall7%

Does not fit citroen c4 picasso

Value For Money6%

Waste of money

Number Plate Holder return rate & reasons

Why buyers send it back, as a share of all return requests.

2.0%

Return rate

52%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
42%
2Compatibility-Overall
11%
3Defective Material/Parts
9%
4Quality-Overall
6%
5Functionality-Overall
5%

Common Number Plate Holder questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Number Plate Holder 45/100 on Amazon United Kingdom — Skip it. The niche generates £137K/yr across 19 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved +1.3% over the last 90 days.
Search demand for Number Plate Holder on Amazon United Kingdom is steady year-round — the busiest month runs 1.4× the quietest.