number plate holder
Skip itPrices mostly outside the sweet spot ($5.07–$16.47) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great2.0%return rate — above 5% kills the launch gate
Review moat
Good671.95avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Avg price
Okay£10.30avg listing price — sweet spot $15–$100
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Okay£137K£137K/yr · 272K searches
Growth
Okay+1.3%90-day search growth — must beat 0% to launch
Price range
Bad£5.07–£16.47cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, number plate holder is a £137K/yr Amazon United Kingdom market (272K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 45/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
number plate holder market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- £103K–£129K
- units × avg price
- Conversion rate
- 4.9%
- Avg BSR
- #36
- Page quality
- 0%
- Prime
- 68%
- Sponsored
- 63%
- Out of stock
- 12.4%
- Avg brand age
- 45 months
- Avg seller age
- 192 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
22
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
15%
- PLEXICLICK33%
- L & P Car Design31%
- Shudyear6%
- vsshe6%
- Generic4%
- NovaErisobatus4%
- Open — no brand owns it (7 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top number plate holder search terms
- number plate holder145K/yr
- number plate surround14K/yr
- number plate holder uk11K/yr
- trailer number plate holder10K/yr
- license plate holder10K/yr
- car number plate holder10K/yr
- reg plate holder9K/yr
- number plate holders8K/yr
- mercedes number plate holder8K/yr
- number plate surrounds4K/yr
Top number plate holder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
2x Number Plate Holder for Car - License Plate Holder - Black - for UK Registration Plates - 520 x 110 mm - 8 Screws - Universal - Reg Plate Holders - fits for Car Caravan Trailer etc. - 52 x 11 cm
L & P Car Design£9.364.3★3,015 rev
PLEXICLICK 4x Number Plate Holder - Black - Frameless Number Plate Clips For Acrylic UK Number Plates - Universal Reg Plate Holder - Strong & Secure License Plate Holder - 100% Made In Germany
PLEXICLICK£10.514.5★610 rev
PLEXICLICKPRO Number Plate Holder 2x - Black - Frameless Number Plate Surround For Acrylic UK Number Plates - Universal Reg Plate Holder - Strong & Secure License Plate Holder - 100% Made In Germany
PLEXICLICK£15.464.5★313 rev
4 Pcs Trailer Number Plate Holder License Plate Bracket Stainless Steel Number Plate Clips Frame Number Plate Holders Stainless Spring Loaded Steel for Trailers Caravans
Shudyear£5.074.7★350 rev
vsshe 4pcs Plate Holder for Cars Frameless Invisible Vehicle License Plate Frame Universal Number Plates Holders Firm and Stable for 110 mm Wide License Plates 3D Austria Not Applicable
vsshe£5.682.6★54 rev
Newest
by launch date
Universal Number Plate Holder Kit Pair of UK Registration Plate Frames Front & Rear Plate Mounts Easy Fit Clip-On Design Includes Fixing Screws Fits Standard 520mm x 111mm Plates
Generic£10.740 rev
4 Pack Number Plate Holder Black Stainless Steel Number Plate Clips Frameless License Plate Holder For UK Number Plates Universal Reg Plate Holder for Trailers Campervan Caravans
NovaErisobatus£6.4013 rev
vsshe 4pcs Plate Holder for Cars Frameless Invisible Vehicle License Plate Frame Universal Number Plates Holders Firm and Stable for 110 mm Wide License Plates 3D Austria Not Applicable
vsshe£5.6854 rev
2X Black Car Number Plate Holder Surround - Front/Rear ABS Plastic License Plate Frame for Caravan Van & Trailer - Universal Fit for UK Replacement Registration Plates
Domo Corporation Ltd£9.3787 rev
RZG 1x Black Hydrographic Carbon Fibre Fiber UK EU Car Licence Registration Number Plate Holder Surround Frame
RZG£16.4773 rev
Trending
90-day click momentumUniversal Number Plate Holder Kit Pair of UK Registration Plate Frames Front & Rear Plate Mounts Easy Fit Clip-On Design Includes Fixing Screws Fits Standard 520mm x 111mm Plates
Generic£10.740.0★
2x Number Plate Holder for Car - License Plate Holder - Black High Gloss - for UK Registration Plates - 520 x 110 mm - 8 Screws - Universal - Reg Plate Holders - fits for Car Caravan Trailer - 52x11cm
L & P Car Design£13.704.4★
The Pair 2 x Super Chrome Appearance Car Registration License Number Plate Universal Surrounds Holders Frames for Visual Tuning
Master of trading£12.784.4★
4 Pack Number Plate Holder Black Stainless Steel Number Plate Clips Frameless License Plate Holder For UK Number Plates Universal Reg Plate Holder for Trailers Campervan Caravans
NovaErisobatus£6.404.1★
2x Number Plate Holder for Car - License Plate Holder - Black - for UK Registration Plates - 520 x 110 mm - 8 Screws - Universal - Reg Plate Holders - fits for Car Caravan Trailer etc. - 52 x 11 cm
L & P Car Design£9.364.3★
What buyers say about number plate holder
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality and look good on car”
“Fit perfect”
“Well worth the money”
“Easy to install”
“Easy to use”
“Great quality mounts”
“It does the job”
“Works well”
“seems very durable”
“Well made great design”
What buyers complain about
“Didn't fit”
“Preposterously low quality”
“very hard to the point of brittle”
“Does not fit citroen c4 picasso”
“Waste of money”
“Weak material”
“They do not hold the normal plastic number plate it dose not click in the holder Ive lost my brand new privet reg because off the bad manufacturing off this product”
“reality is very matt black”
“2 out of 4 snapped on installation”
“will rust slightly”
Top return reasons
Common questions
- Is number plate holder profitable to sell on Amazon United Kingdom?
- The niche generates £137K/yr across 19 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +1.3%. Flapen's verdict: Skip it (45/100).
- How competitive is the number plate holder niche?
- 13 brands and 22 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in number plate holder?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 2.0%.
- When does demand for number plate holder peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the number plate holder niche?
- Listings span £5.07–£16.47; the average listing price is £10.30 (sweet spot $15–$100). The average incumbent carries 672 reviews — the moat a new listing must climb.