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Number Plate

Fail

Prices span $2.37–$16.07, mostly outside the sweet spot, so Number Plate is a Fail.

Flapen Score
44
44 / 100
Ranks 542 of 811 Automotive niches · −5 vs the category median of 49
Market size
£125K/yr774K searches / yr
90-day growth
+0.7%search demand this quarter
Competition
60%top-5 click share · 18 brands · 24 sellers

Flapen Score

Number Plate against its category

The dotted line is the Automotive average. Past it, Number Plate is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Number Plate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Number Plate 774K times last year and spent an estimated £125K. The top 5 brands take 69% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 774K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £125K a year.

Searches, last 12 months
774K
Growth, 90 days vs prior 90
+0.7%
Conversion, latest week
2.4%
Market size, estimated
£125Ka year
Peak month
March1.3× the quietest month
Top search term
number plate341K searches a year

02 · Price

A sale here is worth £6.75.

Listings sell for £6.75 on average, from £2.37 to £16.07. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £6.75 that is £3K to £5K a year per listing.

Average price
£6.75under the $15 to $100 sweet spot
Price range
£2.37–£16.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 59% ship with Prime. On an average day, 20.7% of listings are out of stock. The average listing ranks #164 within Car Parts. It carries 601 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
59%
Out of stock, average day
20.7%
Average rank
#164in Car Parts
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
601per listing
Listings tracked
22

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
43 months

Products

Top Number Plate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

24

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

60%

Top 20: 99%

Open market

25%

  • Brand 120%
  • Brand 219%
  • Brand 311%
  • Brand 410%
  • Brand 59%
  • Brand 67%

Demand

Number Plate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Number Plate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • number plate341K/yr
  • number plates102K/yr
  • car number plates58K/yr
  • registration plates38K/yr
  • number plates for cars uk legal28K/yr
  • 4d number plates32K/yr
  • car number plate13K/yr
  • rear number plate17K/yr
  • car registration plates uk19K/yr
  • reg plates22K/yr

Reviews and returns

What reviews say buyers love and hate about Number Plate

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
31%of negative reviews mention “Adhesion/Stickiness”
0.3%of orders come back
“Very poor adhesion”
A buyer, on “Adhesion/Stickiness”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Number Plate questions

Answered from the same tracked data.