Number Plate
FailPrices span $2.37–$16.07, mostly outside the sweet spot, so Number Plate is a Fail.
- Flapen Score
- 44 / 100Ranks 542 of 811 Automotive niches · −5 vs the category median of 4944
- Market size
- £125K/yr774K searches / yr
- 90-day growth
- +0.7%search demand this quarter
- Competition
- 60%top-5 click share · 18 brands · 24 sellers
Flapen Score
Number Plate against its category
The dotted line is the Automotive average. Past it, Number Plate is stronger. Inside it, weaker.
Market
The Number Plate market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Number Plate 774K times last year and spent an estimated £125K. The top 5 brands take 69% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 2.4% of those searches ended in a purchase.
Shoppers searched for this 774K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £125K a year.
- Searches, last 12 months
- 774K
- Growth, 90 days vs prior 90
- +0.7%
- Conversion, latest week
- 2.4%
- Market size, estimated
- £125Ka year
- Peak month
- March1.3× the quietest month
- Top search term
- number plate341K searches a year
02 · Price
A sale here is worth £6.75.
Listings sell for £6.75 on average, from £2.37 to £16.07. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £6.75 that is £3K to £5K a year per listing.
- Average price
- £6.75under the $15 to $100 sweet spot
- Price range
- £2.37–£16.07
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
73% of listings pay for placement with sponsored ads. 59% ship with Prime. On an average day, 20.7% of listings are out of stock. The average listing ranks #164 within Car Parts. It carries 601 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 59%
- Out of stock, average day
- 20.7%
- Average rank
- #164in Car Parts
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 601per listing
- Listings tracked
- 22
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Number Plate products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
STASS XTRA-THICK Number Plate Sticky Pads Heavy Duty Extra Strong Double Sided Adhesive Pads for Vehicle Number Plates Licence Plates Car Registration Mounting Tape (10 Strips 3mm thick)
- Price
- £3.37
- Rating
- 4.3/5
- Reviews
- 2,100
- Age
- 2y ago

Signs247 Pair of Front & Rear UK Number Plate Stickers - Highly REFLECTIVE Self-Adhesive Vinyl Road Legal for EU Travel - Ideal for Cars Caravans Motorhomes Lorries Vans & Trailers.
- Price
- £3.22
- Rating
- 4.4/5
- Reviews
- 261
- Age
- 4y ago

Personalised Novelty Number Plate ANY TEXT METAL Car Registration Sign Plaque (197mm x 44mm)
- Price
- £8.31
- Rating
- 4.0/5
- Reviews
- 127
- Age
- 3y ago

PLEXICLICKPRO Number Plate Holder 2x - Black - Frameless Number Plate Surround For Acrylic UK Number Plates - Universal Reg Plate Holder - Strong & Secure License Plate Holder - 100% Made In Germany
- Price
- £15.46
- Rating
- 4.5/5
- Reviews
- 313
- Age
- 2y ago

Personalised Plate Style Decorative Plaque Custom Text Sign in MDF or Acrylic Novelty Gift for Home or Office Just Passed Novelty Signs (EU UK Design Mdf Wood Small 19cm)
- Price
- £5.86
- Rating
- 4.5/5
- Reviews
- 220
- Age
- 2y ago
Trending
estimated 90-day click momentum
Motorbike Show Plate | 9x7 | 8x6 | 7x5 | 9x3 | 6x4 | Double Borders Motobike Number
- Price
- £11.97
- Rating
- 4.1/5
- Reviews
- 10
- Age
- 1mo ago

Customise | Your Own Display Plates | Number Plate | Custom Any Text | Borders | Badges | Customise Your Own | Same Day
- Price
- £14.71
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1w ago

2 Pack UK Number Plate Stickers Self-Adhesive Vinyl Stickers for Car Travel Weatherproof Union Jack Flag Labels Replaces EU or GB Flag Legal for Driving in Europe Post-Brexit
- Price
- £2.78
- Rating
- 4.4/5
- Reviews
- 345
- Age
- 3y ago

2x Kids Number Plates for Ride on and Kids Electric Car | Self Adhesive (140mm x 35mm) Childrens Electric Ride on Car Trike Bike Mobility Scooter | Personalised Polyester Number Plates
- Price
- £2.74
- Rating
- 4.6/5
- Reviews
- 1,552
- Age
- 4y ago

Personalised Novelty Number Plate ANY TEXT METAL Car Registration Sign Plaque (197mm x 44mm)
- Price
- £8.31
- Rating
- 4.0/5
- Reviews
- 127
- Age
- 3y ago
Newest
by launch date
Customise | Your Own Display Plates | Number Plate | Custom Any Text | Borders | Badges | Customise Your Own | Same Day
- Price
- £14.71
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1w ago

Motorbike Show Plate | 9x7 | 8x6 | 7x5 | 9x3 | 6x4 | Double Borders Motobike Number
- Price
- £11.97
- Rating
- 4.1/5
- Reviews
- 10
- Age
- 1mo ago

Number Plate Sticky Pads 10 Strips Extra Strong Double Sided Sticky Pads for Car Number Plates Heavy Duty Adhesive Pads for Registration & License Plates Drill-Free Fixing Kit (3mm Thick)
- Price
- £3.48
- Rating
- 4.0/5
- Reviews
- 217
- Age
- 7mo ago

UK Car Number Plate Stickers for Driving in Europe Premium Vinyl Decals Union Jack Compliant with Post-Brexit Regulations Bubble-Free & Easy Application - Set of 2 (Front & Rear) (Neutral)
- Price
- £3.38
- Rating
- 4.4/5
- Reviews
- 80
- Age
- 1y ago

QuoteMyWall 2X Kids Toy Car Numberplate Stickers for Ride On Personalised Decals Peel & Stick for Electric Cars Childrens Scooter Trike Bike Mobility Scooter Custom Number Plates
- Price
- £2.49
- Rating
- 4.7/5
- Reviews
- 208
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
24
Est. top-5 brand share
69%
Top 20: 100%
Est. top-5 click share
60%
Top 20: 99%
Open market
25%
- Signs24720%
- STASS19%
- PIXPRINT11%
- PLEXICLICK10%
- Pixie's Gifts9%
- Generic7%
Demand
Number Plate search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Number Plate search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- number plate341K/yr
- number plates102K/yr
- car number plates58K/yr
- registration plates38K/yr
- number plates for cars uk legal28K/yr
- 4d number plates32K/yr
- car number plate13K/yr
- rear number plate17K/yr
- car registration plates uk19K/yr
- reg plates22K/yr
Reviews and returns
What reviews say buyers love and hate about Number Plate
We read the reviews and the return reasons for every product selling here.
“Very poor adhesion”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Number Plate questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









