Is number plate profitable to sell on Amazon United Kingdom?

The niche generates £125K/yr across 22 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +0.7%. Flapen's verdict: Skip it (44/100).

How competitive is the number plate niche?

18 brands and 24 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 69% of demand.

What do buyers complain about in number plate?

Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Size-Overall. The return rate is 0.3%.

When does demand for number plate peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the number plate niche?

Listings span £2.37–£16.07; the average listing price is £6.75 (sweet spot $15–$100). The average incumbent carries 601 reviews — the moat a new listing must climb.

number plate

Skip it

Prices mostly outside the sweet spot ($2.37–$16.07) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Review moat

Good601

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Market size

Okay£125K

£125K/yr · 774K searches

Growth

Okay+0.7%

90-day search growth — must beat 0% to launch

Avg price

Bad£6.75

avg listing price — sweet spot $15–$100

Price range

Bad£2.37–£16.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, number plate is a £125K/yr Amazon United Kingdom market (774K searches/yr). The top 5 brands hold 69% of demand. Verdict: Skip it — 44/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

number plate market data

Units sold / yr: 8K–10K; avg 500–750/product
Revenue / yr: £54K–£68K; units × avg price
Conversion rate: 2.4%
Avg BSR: #164
Page quality: 0%
Prime: 59%
Sponsored: 73%
Out of stock: 20.7%
Avg brand age: 43 months
Avg seller age: 176 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

60%

Top 20: 99%

Open market

25%

Signs24720%
STASS19%
PIXPRINT11%
PLEXICLICK10%
Pixie's Gifts9%
Generic7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top number plate search terms

number plate341K/yr -5.1%0.4% conv.
number plates102K/yr -13.2%0.3% conv.
car number plates58K/yr +20.2%0.3% conv.
registration plates38K/yr -5.7%0.3% conv.
number plates for cars uk legal28K/yr +20.5%0.4% conv.
4d number plates32K/yr -6.1%0.1% conv.
car number plate13K/yr +67.1%0.2% conv.
rear number plate17K/yr +25.0%0.3% conv.
car registration plates uk19K/yr -4.2%0.4% conv.
reg plates22K/yr -14.4%0.3% conv.

All search terms

Top number plate products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

STASS XTRA-THICK Number Plate Sticky Pads Heavy Duty Extra Strong Double Sided Adhesive Pads for Vehicle Number Plates Licence Plates Car Registration Mounting Tape (10 Strips 3mm thick)

STASS£3.374.3★2,100 rev

Signs247 Pair of Front & Rear UK Number Plate Stickers - Highly REFLECTIVE Self-Adhesive Vinyl Road Legal for EU Travel - Ideal for Cars Caravans Motorhomes Lorries Vans & Trailers.

Signs247£3.224.4★261 rev

Personalised Novelty Number Plate ANY TEXT METAL Car Registration Sign Plaque (197mm x 44mm)

PIXPRINT£8.314.0★127 rev

PLEXICLICKPRO Number Plate Holder 2x - Black - Frameless Number Plate Surround For Acrylic UK Number Plates - Universal Reg Plate Holder - Strong & Secure License Plate Holder - 100% Made In Germany

PLEXICLICK£15.464.5★313 rev

Personalised Plate Style Decorative Plaque Custom Text Sign in MDF or Acrylic Novelty Gift for Home or Office Just Passed Novelty Signs (EU UK Design Mdf Wood Small 19cm)

Pixie's Gifts£5.864.5★220 rev

Newest

by launch date

Generic£14.710 rev

1w ago

Motorbike Show Plate | 9x7 | 8x6 | 7x5 | 9x3 | 6x4 | Double Borders Motobike Number

Generic£11.9710 rev

1mo ago

Number Plate Sticky Pads 10 Strips Extra Strong Double Sided Sticky Pads for Car Number Plates Heavy Duty Adhesive Pads for Registration & License Plates Drill-Free Fixing Kit (3mm Thick)

ZISMA£3.48217 rev

7mo ago

UK Car Number Plate Stickers for Driving in Europe Premium Vinyl Decals Union Jack Compliant with Post-Brexit Regulations Bubble-Free & Easy Application - Set of 2 (Front & Rear) (Neutral)

Sport Merchandise£3.3880 rev

1y ago

QuoteMyWall 2X Kids Toy Car Numberplate Stickers for Ride On Personalised Decals Peel & Stick for Electric Cars Childrens Scooter Trike Bike Mobility Scooter Custom Number Plates

QuoteMyWall£2.49208 rev

1y ago

What buyers say about number plate

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Excellent Product”

Adhesion/Stickiness14%

“Good adhesion”

Advertised Vs Actual Product12%

“It did the job”

Value For Money10%

“Good value for money”

Size-Overall7%

“Fit perfect”

Ease Of Use4%

“Easy to use”

Strength4%

“Very strong holds my number plates on even over bumpy roads would recommend”

Efficiency4%

“Does the job”

Durability3%

“seems very durable”

Assembly/Installation3%

“installation was quick”

What buyers complain about

Adhesion/Stickiness31%

“Very poor adhesion”

Quality-Overall14%

“Bad Quality”

Size-Overall9%

“Screws are slightly too small”

Durability5%

“day 2 it fell off”

Color4%

“Colour has faded”

Strength4%

“Weak”

Value For Money3%

“Waste of money”

Ease Of Use2%

“A bit tricky to slide the plate up into the holder”

Advertised Vs Actual Product2%

“Even if this did give the measurements on the site it must have been a little misleading”

Thickness2%

“The pads themselves are about 1mm thick”

Top return reasons

Size-Overall40%

Adhesion/Stickiness9%

Compatibility-Overall9%

Quality-Overall8%

Defective Material/Parts7%

Functionality-Overall4%

Strength3%

Mounting3%

Color2%