Number Plate
prices mostly outside the sweet spot ($2.37–$16.07) — Number Plate doesn't clear our bar today.
Flapen Score
Ranks 542 of 811 Automotive niches · −5 vs the category median of 49
Is Number Plate profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Number Plate is a £125K/yr Amazon United Kingdom market (774K searches/yr). The top 5 brands hold 69% of demand. Verdict: Skip it — 44/100.
Number Plate: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +0.7% over the last 90 days and 2.4% of searches end in a purchase.
£125K
revenue / yr
Who owns the niche?
The top 5 brands hold 69% of demand, so 31% of the market is open.
31%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 22 products
Top Number Plate products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
STASS XTRA-THICK Number Plate Sticky Pads Heavy Duty Extra Strong Double Sided Adhesive Pads for Vehicle Number Plates Licence Plates Car Registration Mounting Tape (10 Strips 3mm thick)
- Price
- £3.37
- Rating
- 4.3/5
- Reviews
- 2,100
- Age
- 2y ago
Signs247 Pair of Front & Rear UK Number Plate Stickers - Highly REFLECTIVE Self-Adhesive Vinyl Road Legal for EU Travel - Ideal for Cars Caravans Motorhomes Lorries Vans & Trailers.
- Price
- £3.22
- Rating
- 4.4/5
- Reviews
- 261
- Age
- 4y ago
Personalised Novelty Number Plate ANY TEXT METAL Car Registration Sign Plaque (197mm x 44mm)
- Price
- £8.31
- Rating
- 4.0/5
- Reviews
- 127
- Age
- 3y ago
PLEXICLICKPRO Number Plate Holder 2x - Black - Frameless Number Plate Surround For Acrylic UK Number Plates - Universal Reg Plate Holder - Strong & Secure License Plate Holder - 100% Made In Germany
- Price
- £15.46
- Rating
- 4.5/5
- Reviews
- 313
- Age
- 2y ago
Personalised Plate Style Decorative Plaque Custom Text Sign in MDF or Acrylic Novelty Gift for Home or Office Just Passed Novelty Signs (EU UK Design Mdf Wood Small 19cm)
- Price
- £5.86
- Rating
- 4.5/5
- Reviews
- 220
- Age
- 2y ago
Trending
90-day click momentum
Motorbike Show Plate | 9x7 | 8x6 | 7x5 | 9x3 | 6x4 | Double Borders Motobike Number
- Price
- £11.97
- Rating
- 4.1/5
- Reviews
- 10
- Age
- 1mo ago
Customise | Your Own Display Plates | Number Plate | Custom Any Text | Borders | Badges | Customise Your Own | Same Day
- Price
- £14.71
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1w ago
2 Pack UK Number Plate Stickers Self-Adhesive Vinyl Stickers for Car Travel Weatherproof Union Jack Flag Labels Replaces EU or GB Flag Legal for Driving in Europe Post-Brexit
- Price
- £2.78
- Rating
- 4.4/5
- Reviews
- 345
- Age
- 3y ago
2x Kids Number Plates for Ride on and Kids Electric Car | Self Adhesive (140mm x 35mm) Childrens Electric Ride on Car Trike Bike Mobility Scooter | Personalised Polyester Number Plates
- Price
- £2.74
- Rating
- 4.6/5
- Reviews
- 1,552
- Age
- 4y ago
Personalised Novelty Number Plate ANY TEXT METAL Car Registration Sign Plaque (197mm x 44mm)
- Price
- £8.31
- Rating
- 4.0/5
- Reviews
- 127
- Age
- 3y ago
Newest
by launch dateCustomise | Your Own Display Plates | Number Plate | Custom Any Text | Borders | Badges | Customise Your Own | Same Day
- Price
- £14.71
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1w ago
Motorbike Show Plate | 9x7 | 8x6 | 7x5 | 9x3 | 6x4 | Double Borders Motobike Number
- Price
- £11.97
- Rating
- 4.1/5
- Reviews
- 10
- Age
- 1mo ago
Number Plate Sticky Pads 10 Strips Extra Strong Double Sided Sticky Pads for Car Number Plates Heavy Duty Adhesive Pads for Registration & License Plates Drill-Free Fixing Kit (3mm Thick)
- Price
- £3.48
- Rating
- 4.0/5
- Reviews
- 217
- Age
- 7mo ago
UK Car Number Plate Stickers for Driving in Europe Premium Vinyl Decals Union Jack Compliant with Post-Brexit Regulations Bubble-Free & Easy Application - Set of 2 (Front & Rear) (Neutral)
- Price
- £3.38
- Rating
- 4.4/5
- Reviews
- 80
- Age
- 1y ago
QuoteMyWall 2X Kids Toy Car Numberplate Stickers for Ride On Personalised Decals Peel & Stick for Electric Cars Childrens Scooter Trike Bike Mobility Scooter Custom Number Plates
- Price
- £2.49
- Rating
- 4.7/5
- Reviews
- 208
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
Brands
18 falling
Sellers
24
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
60%
Top 20: 99%
Open market
25%
- Signs24720%
- STASS19%
- PIXPRINT11%
- PLEXICLICK10%
- Pixie's Gifts9%
- Generic7%
Number Plate demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Number Plate search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- number plate341K/yr
- number plates102K/yr
- car number plates58K/yr
- registration plates38K/yr
- number plates for cars uk legal28K/yr
- 4d number plates32K/yr
- car number plate13K/yr
- rear number plate17K/yr
- car registration plates uk19K/yr
- reg plates22K/yr
What reviews say buyers love and hate about Number Plate
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“Excellent Product”
“Good adhesion”
“It did the job”
“Good value for money”
“Fit perfect”
What buyers complain about
76% of reviews“Very poor adhesion”
“Bad Quality”
“Screws are slightly too small”
“day 2 it fell off”
“Colour has faded”
Number Plate return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
50%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Number Plate questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
