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Nottingham Forest

Nottingham Forest shows low returns (0.8%), but a small market ($75K/yr) keeps it on the watch list.

Flapen Score

54
Worth a look

Top 24% of 811 Automotive niches · +5 vs the category median of 49

Market size 19Growth 54Conversion 26Competition 61Returns 96Price range 78Avg price 80Brand share 49Review moat 86Quality gap 42
This niche Category average · 811 niches

Is Nottingham Forest profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Nottingham Forest is a £75K/yr Amazon United Kingdom market (210K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.

Nottingham Forest: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +27.0% over the last 90 days and 2.1% of searches end in a purchase.

£75K

revenue / yr

Units sold / yr8K
Search volume / yr+27.0%210K
Conversion rate2.1%
Avg price£17.11

Who owns the niche?

The top 5 brands hold 76% of demand, so 24% of the market is open.

24%

open market share

Brands · sellers16 · 46
Top-5 product click share48%
Open market24%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 30 products

Sponsored placement63%
New entrants (1y)6· 0 succeeded
Avg rating4.5★
Avg reviews271

Top Nottingham Forest products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

£0£4K£8K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

16 falling

Sellers

46

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

48%

Top 20: 88%

Open market

21%

  • FOCO56%
  • Nhemeylp8%
  • Bioprocess4%
  • Nottingham Forest F.C.4%
  • Half Time Club4%
  • bring me socks4%

Nottingham Forest demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume210KCVR2.1%Products30Brands16Top 5 Brands76%OOS Rate8.8%Rating4.5★Reviews271Avg BSR#1,091
25K15KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.2×

Top Nottingham Forest search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • nottingham forest79K/yr
  • nottingham forest gifts83K/yr
  • nottingham forest gifts for men31K/yr
  • nottingham forest shirt8K/yr
  • nottingham forest merchandise8K/yr

What reviews say buyers love and hate about Nottingham Forest

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Quality-Overall42%

Excellent quality

Value For Money33%

Very good value for money

Chain/Key Quality17%

Perfect keyring for a Forest fan

Fun/Entertainment Experience8%

Fun

What buyers complain about

100% of reviews
Defective Material/Parts25%

Item was damaged

Knot/Thread Quality25%

Also loose threads

Size-Overall21%

The pieces are far too small

Assembly/Installation13%

it was a struggle to get everything into place

Natural Resource Wastage8%

Total waste of money

Nottingham Forest return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

69%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
31%
2Shape/Style
13%
3Chest Fit
6%
4Material Quality
6%
5Quality-Overall
6%

Common Nottingham Forest questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Nottingham Forest 54/100 on Amazon United Kingdom — Worth a look. The niche generates £75K/yr across 30 tracked products. 0 of 6 products launched in the last 360 days are still selling. Search demand moved +27.0% over the last 90 days.
Search demand for Nottingham Forest on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 7.2× the quietest.