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54

nottingham forest

Worth a look

Shows low returns (0.8%), but a small market ($75K/yr) keeps it on the watch list.

Market size 19Growth 54Conversion 26Competition 61Returns 96Price range 78Avg price 80Brand share 49Review moat 86Quality gap 42

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Review moat

Great271.23

avg incumbent reviews — the moat a new listing must climb

Avg price

Great£17.11

avg listing price — sweet spot $15–$100

Price range

Great£2.63–£60.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Growth

Good+27.0%

90-day search growth — must beat 0% to launch

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Market size

Bad£75K

£75K/yr · 210K searches

According to Flapen's Amazon United Kingdom niche tracking, nottingham forest is a £75K/yr Amazon United Kingdom market (210K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

nottingham forest market data

Units sold / yr
6K–8K
avg 0–100/product
Revenue / yr
£103K–£137K
units × avg price
Conversion rate
2.1%
Avg BSR
#1,091
Page quality
0%
Prime
87%
Sponsored
63%
Out of stock
8.8%
Avg brand age
42 months
Avg seller age
194 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

46

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

48%

Top 20: 88%

Open market

21%

  • FOCO56%
  • Nhemeylp8%
  • Bioprocess4%
  • Nottingham Forest F.C.4%
  • Half Time Club4%
  • bring me socks4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +27.0% search growth over the last 90 days.
25K15KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.2×

Top nottingham forest search terms

  • nottingham forest79K/yr
  • nottingham forest gifts83K/yr
  • nottingham forest gifts for men31K/yr
  • nottingham forest shirt8K/yr
  • nottingham forest merchandise8K/yr
All search terms

Top nottingham forest products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%£4K10%£8K15%£11K20%£15K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about nottingham forest

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall42%

“Excellent quality”

Value For Money33%

“Very good value for money”

Chain/Key Quality17%

“Perfect keyring for a Forest fan”

Fun/Entertainment Experience8%

“Fun”

What buyers complain about

Defective Material/Parts25%

“Item was damaged”

Knot/Thread Quality25%

“Also loose threads”

Size-Overall21%

“The pieces are far too small”

Assembly/Installation13%

“it was a struggle to get everything into place”

Natural Resource Wastage8%

“Total waste of money”

Instructions/User Manual/Troubleshooting8%

“No instructions”

Top return reasons

Size-Overall31%
Shape/Style13%
Chest Fit6%
Material Quality6%
Quality-Overall6%
Display-Overall6%
Advertised Vs Actual Product6%
Handle Quality6%
Feet Fit6%
Water Resistance3%

Common questions

Is nottingham forest profitable to sell on Amazon United Kingdom?
The niche generates £75K/yr across 30 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +27.0%. Flapen's verdict: Worth a look (54/100).
How competitive is the nottingham forest niche?
16 brands and 46 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in nottingham forest?
Top complaints mined from reviews: Defective Material/Parts, Knot/Thread Quality, Size-Overall. The return rate is 0.8%.
When does demand for nottingham forest peak?
Demand peaks in Nov–Dec; the busiest month runs 7.2× the quietest.
What does it cost to enter the nottingham forest niche?
Listings span £2.63–£60.74; the average listing price is £17.11 (sweet spot $15–$100). The average incumbent carries 271 reviews — the moat a new listing must climb.