non slip mat
Skip itPrices mostly outside the sweet spot ($3.75–$9.33) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Review moat
Okay2,898.56avg incumbent reviews — the moat a new listing must climb
Competition
Bad72%top-5 click share — a locked-up shelf
Market size
Bad£93K£93K/yr · 219K searches
Growth
Bad-12.4%90-day search growth — must beat 0% to launch
Avg price
Bad£5.74avg listing price — sweet spot $15–$100
Price range
Bad£3.75–£9.33cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, non slip mat is a £93K/yr Amazon United Kingdom market (219K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 42/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
non slip mat market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- £86K–£115K
- units × avg price
- Conversion rate
- 7.4%
- Avg BSR
- #10
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 37 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 falling
Sellers
17
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
16%
- AIBULO27%
- Armo Home23%
- SOL14%
- MAIYADUO9%
- KAHEIGN6%
- fowong6%
- Open — no brand owns it (5 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top non slip mat search terms
- anti slip mat59K/yr
- non slip matting roll47K/yr
- non slip matting21K/yr
- anti slip13K/yr
- non slip11K/yr
- non slip table mat12K/yr
- grip mat9K/yr
- non slip mat for tray10K/yr
- anti slip matting roll7K/yr
- antislip matt7K/yr
Top non slip mat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Non Slip Mat 150x30cm Multipurpose Anti Slip Matting Roll for Rugs Car Dashboards Vans Drawers & Shelves Washable Waterproof Cut-to-Size Underlay for Home & Office (Black)
AIBULO£5.274.3★4,204 rev
Armo Multipurpose Non Slip Black Grip Mat PVC Anti Slip Rug Mat Pad150CM X 30CM Kitchen Underly Carpet Rug Laminate Vinyl Floor Waterproof Grip Mat Liner
Armo Home£4.144.5★405 rev
SOL 1pk Non Slip Mat Roll - 150cm x 30cm Rubber Matting Shelf and Drawer Liner - Anti Slip Rug Underlay Grip Mat - 1pk x 150cm
SOL£3.794.2★995 rev
MAIYADUO Non Slip Mat 80x130 cm Multipurpose Thick Rug Gripper Liner Cut-to-Size Anti Slip Matting for Rugs Drawers & Shelves Anti Slip Rug Underlay for Laminate and Wooden Floors
MAIYADUO£7.874.3★119 rev
KAHEIGN Multipurpose Non Slip Pad 50CM x 200CM PVC Anti Slip Rug Pad Underlay Carpet Grip Drawer Shelf Liner Waterproof Floor Cushion Mat for Home Office Cars Kitchen Bathroom (Cream White)
KAHEIGN£6.714.2★550 rev
Newest
by launch date
fowong Non Slip Rug Underlay 80 x 150cm PVC Rug Pads Multipurpose Anti Slip Rug Underlay Control Underlay Gripper For Home Office Car Pallet Drawer Liners - White
fowong£5.341,689 rev
fowong Anti Slip Rug Underlay 120 x 180cm Large Rug Pads for Wooden Floors Multipurpose Control Underlay Gripper For Home Office Car Pallet Drawer Liners - White
fowong£6.751,689 rev
MAIYADUO Non Slip Mat 80x130 cm Multipurpose Thick Rug Gripper Liner Cut-to-Size Anti Slip Matting for Rugs Drawers & Shelves Anti Slip Rug Underlay for Laminate and Wooden Floors
MAIYADUO£7.87119 rev
MAIYADUO Non Slip Mat 150x30 cm Multipurpose Thick Rug Gripper Liner Cut-to-Size Anti Slip Matting for Rugs Drawers & Shelves Anti Slip Rug Underlay for Laminate and Wooden Floors
MAIYADUO£4.66119 rev
Armo Multipurpose Non Slip Black Grip Mat PVC Anti Slip Rug Mat Pad150CM X 30CM Kitchen Underly Carpet Rug Laminate Vinyl Floor Waterproof Grip Mat Liner
Armo Home£4.14405 rev
Trending
90-day click momentumfowong Anti Slip Rug Underlay 120 x 180cm Large Rug Pads for Wooden Floors Multipurpose Control Underlay Gripper For Home Office Car Pallet Drawer Liners - White
fowong£6.754.2★
MAIYADUO Non Slip Mat 150x30 cm Multipurpose Thick Rug Gripper Liner Cut-to-Size Anti Slip Matting for Rugs Drawers & Shelves Anti Slip Rug Underlay for Laminate and Wooden Floors
MAIYADUO£4.664.3★
fowong Non Slip Rug Underlay 80 x 150cm PVC Rug Pads Multipurpose Anti Slip Rug Underlay Control Underlay Gripper For Home Office Car Pallet Drawer Liners - White
fowong£5.344.2★
MAIYADUO Non Slip Mat 80x130 cm Multipurpose Thick Rug Gripper Liner Cut-to-Size Anti Slip Matting for Rugs Drawers & Shelves Anti Slip Rug Underlay for Laminate and Wooden Floors
MAIYADUO£7.874.3★
Non Slip Mat 150x30cm Multipurpose Anti Slip Matting Roll for Rugs Car Dashboards Vans Drawers & Shelves Washable Waterproof Cut-to-Size Underlay for Home & Office (Cream White)
AIBULO£4.974.3★
What buyers say about non slip mat
What buyers praise and complain about, mined from review topics.What buyers love
“It done the job”
“feels well made”
“non slip”
“Good price”
“Works great on my rug”
“Fits perfect”
“Easy to use”
“Seem easy to clean”
“excellent adhesion and holding”
“durable”
What buyers complain about
“Did not work”
“has slipped a few times”
“Poor quality”
“It's not very sticky”
“Not fit for purpose”
“Not really worth it”
“Not as thick as expected”
“Instead its flat pack”
“are simply made of plastic”
“Stability poor”
Top return reasons
Common questions
- Is non slip mat profitable to sell on Amazon United Kingdom?
- The niche generates £93K/yr across 16 tracked products. 90-day search growth is -12.4%. Flapen's verdict: Skip it (42/100).
- How competitive is the non slip mat niche?
- 11 brands and 17 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in non slip mat?
- Top complaints mined from reviews: Functionality-Overall, Grip, Quality-Overall. The return rate is 1.1%.
- When does demand for non slip mat peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the non slip mat niche?
- Listings span £3.75–£9.33; the average listing price is £5.74 (sweet spot $15–$100). The average incumbent carries 2,899 reviews — the moat a new listing must climb.