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Non Slip Mat

prices mostly outside the sweet spot ($3.75–$9.33) — Non Slip Mat doesn't clear our bar today.

Flapen Score

42
Skip it

Ranks 604 of 811 Automotive niches · −7 vs the category median of 49

Market size 23Growth 19Conversion 77Competition 24Returns 94Price range 0Avg price 16Brand share 44Review moat 36Quality gap 78
This niche Category average · 811 niches

Is Non Slip Mat profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Non Slip Mat is a £93K/yr Amazon United Kingdom market (219K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 42/100.

Non Slip Mat: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -12.4% over the last 90 days and 7.4% of searches end in a purchase.

£93K

revenue / yr

Units sold / yr20K
Search volume / yr-12.4%219K
Conversion rate7.4%
Avg price£5.74

Who owns the niche?

The top 5 brands hold 79% of demand, so 21% of the market is open.

21%

open market share

Brands · sellers11 · 17
Top-5 product click share72%
Open market21%
Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement100%
New entrants (1y)0· 0 succeeded
Avg rating4.3★
Avg reviews2,899

Top Non Slip Mat products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

£0£9K£19K£28K£37K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

17

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

16%

  • AIBULO27%
  • Armo Home23%
  • SOL14%
  • MAIYADUO9%
  • KAHEIGN6%
  • fowong6%
  • Open — no brand owns it (5 brands, 16%)

Non Slip Mat demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume219KCVR7.4%Products16Brands11Top 5 Brands79%OOS Rate0.0%Rating4.3★Reviews2,899Avg BSR#10
7K5KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Top Non Slip Mat search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • anti slip mat59K/yr
  • non slip matting roll47K/yr
  • non slip matting21K/yr
  • anti slip13K/yr
  • non slip11K/yr
  • non slip table mat12K/yr
  • grip mat9K/yr
  • non slip mat for tray10K/yr
  • anti slip matting roll7K/yr
  • antislip matt7K/yr

What reviews say buyers love and hate about Non Slip Mat

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Advertised Vs Actual Product21%

It done the job

Quality-Overall18%

feels well made

Grip17%

non slip

Value For Money14%

Good price

Efficiency5%

Works great on my rug

What buyers complain about

80% of reviews
Functionality-Overall20%

Did not work

Grip15%

has slipped a few times

Quality-Overall11%

Poor quality

Adhesion/Stickiness9%

It's not very sticky

Size-Overall7%

Not fit for purpose

Non Slip Mat return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

62%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
50%
2Functionality-Overall
9%
3Quality-Overall
8%
4Grip
7%
5Thin
5%

Common Non Slip Mat questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Non Slip Mat 42/100 on Amazon United Kingdom — Skip it. The niche generates £93K/yr across 16 tracked products. Search demand moved -12.4% over the last 90 days.
Search demand for Non Slip Mat on Amazon United Kingdom is steady year-round — the busiest month runs 1.6× the quietest.