Night Driving Glasses
FailDemand is soft, at -73.2% this quarter, so Night Driving Glasses is a Fail.
- Flapen Score
- 45 / 100Ranks 517 of 811 Automotive niches · −4 vs the category median of 4945
- Market size
- £314K/yr705K searches / yr
- 90-day growth
- -73.2%search demand this quarter
- Competition
- 63%top-5 click share · 14 brands · 18 sellers
Flapen Score
Night Driving Glasses against its category
The dotted line is the Automotive average. Past it, Night Driving Glasses is stronger. Inside it, weaker.
Market
The Night Driving Glasses market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Night Driving Glasses 705K times last year and spent an estimated £314K. The top 5 brands take 76% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 3.3% of those searches ended in a purchase.
Shoppers searched for this 705K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -73.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £314K a year.
- Searches, last 12 months
- 705K
- Growth, 90 days vs prior 90
- -73.2%
- Conversion, latest week
- 3.3%
- Market size, estimated
- £314Ka year
- Peak month
- January12.1× the quietest month
- Top search term
- night driving glasses199K searches a year
02 · Price
A sale here is worth £13.48.
Listings sell for £13.48 on average, from £6.41 to £21.24. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £13.48 that is £7K to £10K a year per listing.
- Average price
- £13.48under the $15 to $100 sweet spot
- Price range
- £6.41–£21.24
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £7K–£10K
- Returns
- 1.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.6% of listings are out of stock. The average listing ranks #216 within Motorbike Accessories & Parts. It carries 5,937 reviews at 4.17 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 100%
- Out of stock, average day
- 17.6%
- Average rank
- #216in Motorbike Accessories & Parts
- Average rating
- 4.17 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,937per listing
- Listings tracked
- 18
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Night Driving Glasses products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
18
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
21%
- Brand 152%
- Brand 28%
- Brand 37%
- Brand 45%
- Brand 54%
- Brand 64%
Demand
Night Driving Glasses search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 12.1×
Search terms
Top Night Driving Glasses search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- night driving glasses199K/yr
- driving glasses72K/yr
- anti glare glasses47K/yr
- night driving glasses for men60K/yr
- anti glare night driving glasses81K/yr
- night vision glasses31K/yr
- driving glasses for men15K/yr
- night driving glasses for women50K/yr
- night glasses for driving17K/yr
- anti-glare glasses11K/yr
Reviews and returns
What reviews say buyers love and hate about Night Driving Glasses
We read the reviews and the return reasons for every product selling here.
“Thought theyd be better quality from the other reviews however they feel incredibly cheap”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Night Driving Glasses questions
Answered from the same tracked data.