New Car Scent Air Freshener

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.

Searches, last 12 months

104K

Growth, 90 days vs prior 90

-9.8%

Conversion, latest week

8.1%

Market size, estimated

£64Ka year

Peak month

September2.2× the quietest month

Top search term

new car smell air freshener48K searches a year

Listings sell for £7.61 on average, from £1.14 to £15.03. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £7.61 that is £2K to £4K a year per listing.

Average price

£7.61under the $15 to $100 sweet spot

Price range

£1.14–£15.03

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

£2K–£4K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #88 within Car Accessories. It carries 5,932 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

100%

Out of stock, average day

1.9%

Average rank

#88in Car Accessories

Average rating

4.12 starsAmazon United Kingdom average 4.36 stars

Average reviews

5,932per listing

Listings tracked

24

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

45 months