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Multifunction Car Anti-slip Mat Auto Phone Holder

Fail

Shoppers spend an estimated $1K a year here, so Multifunction Car Anti-slip Mat Auto Phone Holder is a Fail.

Flapen Score
34
34 / 100
Ranks 768 of 811 Automotive niches · −15 vs the category median of 49
Market size
£1K/yr7K searches / yr
90-day growth
-63.7%search demand this quarter
Competition
63%top-5 click share · 11 brands · 15 sellers

Flapen Score

Multifunction Car Anti-slip Mat Auto Phone Holder against its category

The dotted line is the Automotive average. Past it, Multifunction Car Anti-slip Mat Auto Phone Holder is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Multifunction Car Anti-slip Mat Auto Phone Holder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Multifunction Car Anti-slip Mat Auto Phone Holder 7K times last year and spent an estimated £1K. The top 5 brands take 63% of clicks. Demand peaks in May–Jun. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 7K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -63.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1K a year.

Searches, last 12 months
7K
Growth, 90 days vs prior 90
-63.7%
Conversion, latest week
2.6%
Market size, estimated
£1Ka year
Peak month
May3.8× the quietest month
Top search term
car anti slip mat phone holder5K searches a year

02 · Price

A sale here is worth £7.15.

Listings sell for £7.15 on average, from £3.04 to £10.04. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £7.15 that is £0 to £715 a year per listing.

Average price
£7.15under the $15 to $100 sweet spot
Price range
£3.04–£10.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£715
Returns
3.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.8% of listings are out of stock. The average listing ranks #108 within Car Accessories. It carries 1,490 reviews at 3.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
20.8%
Average rank
#108in Car Accessories
Average rating
3.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,490per listing
Listings tracked
11

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Multifunction Car Anti-slip Mat Auto Phone Holder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

15

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

29%

  • Brand 121%
  • Brand 213%
  • Brand 312%
  • Brand 49%
  • Brand 58%
  • Brand 67%

Demand

Multifunction Car Anti-slip Mat Auto Phone Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 3.8×

Search terms

Top Multifunction Car Anti-slip Mat Auto Phone Holder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • car anti slip mat phone holder5K/yr
  • anti slip car dash mat phone holder959/yr
  • car anti slip mat dashboard505/yr
  • anti slip mat phone holder134/yr
  • multifunction car anti-slip mat auto phone holder380/yr

Reviews and returns

What reviews say buyers love and hate about Multifunction Car Anti-slip Mat Auto Phone Holder

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
30%of negative reviews mention “Adhesion/Stickiness”
3.0%of orders come back
“not very sticky”
A buyer, on “Adhesion/Stickiness”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Multifunction Car Anti-slip Mat Auto Phone Holder questions

Answered from the same tracked data.