Moving Blankets
FailDemand is soft, at -9.5% this quarter, so Moving Blankets is a Fail.
- Flapen Score
- 48 / 100Ranks 415 of 811 Automotive niches · −1 vs the category median of 4948
- Market size
- £127K/yr71K searches / yr
- 90-day growth
- -9.5%search demand this quarter
- Competition
- 73%top-5 click share · 9 brands · 15 sellers
Flapen Score
Moving Blankets against its category
The dotted line is the Automotive average. Past it, Moving Blankets is stronger. Inside it, weaker.
Market
The Moving Blankets market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Moving Blankets 71K times last year and spent an estimated £127K. The top 5 brands take 86% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 9.0% of those searches ended in a purchase.
Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £127K a year.
- Searches, last 12 months
- 71K
- Growth, 90 days vs prior 90
- -9.5%
- Conversion, latest week
- 9.0%
- Market size, estimated
- £127Ka year
- Peak month
- October1.3× the quietest month
- Top search term
- moving blankets32K searches a year
02 · Price
A sale here is worth £20.09.
Listings sell for £20.09 on average, from £7.03 to £35.99. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £20.09 that is £5K to £10K a year per listing.
- Average price
- £20.09inside the $15 to $100 sweet spot
- Price range
- £7.03–£35.99
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £5K–£10K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #119 within Car & Motorbike Care. It carries 367 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 43%
- Out of stock, average day
- 3.5%
- Average rank
- #119in Car & Motorbike Care
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 367per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Moving Blankets products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
15
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
8%
- Brand 123%
- Brand 218%
- Brand 316%
- Brand 415%
- Brand 514%
- Brand 66%
- Open — no brand owns it (3 brands, 8%)
Demand
Moving Blankets search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Moving Blankets search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- moving blankets32K/yr
- removal blankets19K/yr
- moving blanket6K/yr
- packing blankets5K/yr
- moving blankets for furniture5K/yr
- furniture blankets3K/yr
Reviews and returns
What reviews say buyers love and hate about Moving Blankets
We read the reviews and the return reasons for every product selling here.
“The package is larger than I expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Moving Blankets questions
Answered from the same tracked data.