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Moving Blankets

Fail

Demand is soft, at -9.5% this quarter, so Moving Blankets is a Fail.

Flapen Score
48
48 / 100
Ranks 415 of 811 Automotive niches · −1 vs the category median of 49
Market size
£127K/yr71K searches / yr
90-day growth
-9.5%search demand this quarter
Competition
73%top-5 click share · 9 brands · 15 sellers

Flapen Score

Moving Blankets against its category

The dotted line is the Automotive average. Past it, Moving Blankets is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Moving Blankets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Moving Blankets 71K times last year and spent an estimated £127K. The top 5 brands take 86% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 9.0% of those searches ended in a purchase.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £127K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
-9.5%
Conversion, latest week
9.0%
Market size, estimated
£127Ka year
Peak month
October1.3× the quietest month
Top search term
moving blankets32K searches a year

02 · Price

A sale here is worth £20.09.

Listings sell for £20.09 on average, from £7.03 to £35.99. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £20.09 that is £5K to £10K a year per listing.

Average price
£20.09inside the $15 to $100 sweet spot
Price range
£7.03–£35.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£5K–£10K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #119 within Car & Motorbike Care. It carries 367 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
43%
Out of stock, average day
3.5%
Average rank
#119in Car & Motorbike Care
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
367per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Moving Blankets products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.

£0£13K£25K£38K£51K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

15

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

73%

Top 20: 100%

Open market

8%

  • GOKAY Tekstil23%
  • Care Removal18%
  • Trojan Packaging16%
  • Triplast15%
  • BEIBOON14%
  • STORM TRADING GROUP6%
  • Open — no brand owns it (3 brands, 8%)

Demand

Moving Blankets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Moving Blankets search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • moving blankets32K/yr
  • removal blankets19K/yr
  • moving blanket6K/yr
  • packing blankets5K/yr
  • moving blankets for furniture5K/yr
  • furniture blankets3K/yr

Reviews and returns

What reviews say buyers love and hate about Moving Blankets

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Size-Overall”
0.4%of orders come back
“The package is larger than I expected”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Moving Blankets questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data