Is motorcycle jacket profitable to sell on Amazon United Kingdom?

The niche generates £49K/yr across 95 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is +24.7%. Flapen's verdict: Worth a look (52/100).

How competitive is the motorcycle jacket niche?

32 brands and 42 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in motorcycle jacket?

Top complaints mined from reviews: Size-Overall, Water Resistance, Quality-Overall. The return rate is 1.9%.

When does demand for motorcycle jacket peak?

Demand is steady year-round — the busiest month runs 1.7× the quietest.

What does it cost to enter the motorcycle jacket niche?

Listings span £11.70–£154.41; the average listing price is £59.25 (sweet spot $15–$100). The average incumbent carries 732 reviews — the moat a new listing must climb.

motorcycle jacket

Worth a look

Shows a sweet-spot price point ($59.25 avg), but weak search conversion (0.2%) keeps it on the watch list.

Avg price

Great£59.25

avg listing price — sweet spot $15–$100

Competition

Great26%

top-5 click share — an open shelf

Returns

Great1.9%

return rate — above 5% kills the launch gate

Review moat

Good732.28

avg incumbent reviews — the moat a new listing must climb

Price range

Good£11.70–£154.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Growth

Good+24.7%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad£49K

£49K/yr · 514K searches

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, motorcycle jacket is a £49K/yr Amazon United Kingdom market (514K searches/yr). The top 5 brands hold 71% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

motorcycle jacket market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: £44K–£59K; units × avg price
Conversion rate: 0.2%
Avg BSR: #84
Page quality: 0%
Prime: 42%
Sponsored: 81%
Out of stock: 5.7%
Avg brand age: 55 months
Avg seller age: 178 days

Competition & brand share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

32 falling

Sellers

Top-5 brand share

71%

Top 20: 94%

Top-5 click share

26%

Top 20: 51%

Open market

26%

Texpeed47%
PROFIRST10%
RIDEX8%
Speed MaxX3%
Shelly Sports3%
FITIZ3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +24.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.7×

Open Trend

Top motorcycle jacket search terms

motorcycle jacket113K/yr +7.7%0.1% conv.
motorbike jacket81K/yr +51.8%0.1% conv.
motorbike jackets for men61K/yr -23.5%0.1% conv.
summer motorcycle jacket15K/yr +381.5%0.1% conv.
motorcycle jackets for men33K/yr +29.9%0.1% conv.
motorbike clothing32K/yr +11.5%0.0% conv.
mesh motorcycle jacket9K/yr +848.8%0.1% conv.
rst motorcycle jacket17K/yr +37.9%0.0% conv.
motorbike jackets29K/yr -9.9%0.0% conv.
motorbike gear20K/yr +13.0%0.0% conv.

All search terms

Top motorcycle jacket products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Texpeed Mens Black Motorcycle Motorbike Biker Waterproof Jacket With CE Armour (EN 1621-1) L

Texpeed£57.544.6★1,181 rev

Texpeed Mens Motorcycle Biker Jacket Waterproof Black Textile Cordura With Motorbike CE Armour (EN 1621-1) L

Texpeed£52.764.5★943 rev

Texpeed Mens Black Motorcycle Motorbike Biker Waterproof Jacket With CE Armour (EN 1621-1) XL

Texpeed£57.254.6★1,181 rev

Texpeed Mens Motorcycle Biker Jacket Waterproof Black Textile Cordura With Motorbike CE Armour (EN 1621-1) XL

Texpeed£52.744.5★944 rev

RIDEX Mens CJ2 Motorbike Motorcycle Jacket Windproof/Waterproof With CE Armours (Large)

RIDEX£47.764.4★305 rev

Newest

by launch date

FITIZ Premium Motorcycle Jacket Men for Adventure/Touring with Cordura Textile Summer Winter Windproof Bike Jacket for Racing Riding Removeable CE Approved Protections

FITIZ£50.1313 rev

5mo ago

HOOD CREW Mens Faux Leather Hooded Jacket Wind-Resistant PU Motorcycle Jackets

HOOD CREW£40.63162 rev

11mo ago

PROFIRST Motorcycle Jacket Mens Waterproof Textile Cordura Fabric Motorbike Mesh Jacket All Seasons Removeable CE Protections (UK Alpha M Regular Regular Grey)

PROFIRST£44.53251 rev

3y ago

JACKET4U Mens Motorcycle leather jacket Perforated armoured with external armours MBJ-22AIR (L)

JACKET4U£126.62113 rev

4y ago

Texpeed Mens Motorcycle Motorbike Jacket - Biker Shirt Made With 280gsm Aramid And Protective CE Armour (EN 1621-1) Grey - XL

Texpeed£69.381,274 rev

5y ago

What buyers say about motorcycle jacket

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Really well made”

Size-Overall21%

“Good fit”

Value For Money16%

“Good value for money”

Advertised Vs Actual Product5%

“Very good just as described”

Comfort-Overall5%

“Very comfortable”

Breathability3%

“Very light and breathable”

Pockets/Compartments3%

“Great jacket, great fit lots of pockets, warm and comfortable”

Leather Quality2%

“the leather still looks brand new no strip or fade”

Warmth2%

“Great, warm, good ventilation panel to breathe through”

Material Quality2%

“vey comfortable qnd good material highly recommend”

What buyers complain about

Size-Overall23%

“Tight squeeze”

Water Resistance8%

“Not waterproof”

Quality-Overall7%

“Cheap look and feel”

Durability7%

“On the right arm has broken 3 times now”

Hard Feel5%

“Coarse & Harsh”

Comfort-Overall5%

“Will never wear it”

Brightness/Shine/Glow4%

“Bit shiny”

Value For Money4%

“I wasn't expecting a lot for the price”

Flexibility4%

“Not as advertised not very flexible in fact it was dreadful a waste of money”

Zipper Quality4%

“Zipper is obviously lack quality”

Top return reasons

Size-Overall80%

Comfort-Overall3%

Quality-Overall2%

Weight Heavy2%

Thin1%

Advertised Vs Actual Product1%

Shape/Style1%

Material Quality1%

Sleeve Fit1%

Certifications1%

Common questions

Is motorcycle jacket profitable to sell on Amazon United Kingdom?: The niche generates £49K/yr across 95 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is +24.7%. Flapen's verdict: Worth a look (52/100).
How competitive is the motorcycle jacket niche?: 32 brands and 42 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in motorcycle jacket?: Top complaints mined from reviews: Size-Overall, Water Resistance, Quality-Overall. The return rate is 1.9%.
When does demand for motorcycle jacket peak?: Demand is steady year-round — the busiest month runs 1.7× the quietest.
What does it cost to enter the motorcycle jacket niche?: Listings span £11.70–£154.41; the average listing price is £59.25 (sweet spot $15–$100). The average incumbent carries 732 reviews — the moat a new listing must climb.