Motorcycle Helmet
MaybeProducts sell for $58.88 on average, inside the sweet spot. But buyers convert on only 0.3% of searches, so Motorcycle Helmet is a Maybe.
- Flapen Score
- 57 / 100Top 16% of 811 Automotive niches · +8 vs the category median of 4957
- Market size
- £180K/yr1.2M searches / yr
- 90-day growth
- +27.6%search demand this quarter
- Competition
- 27%top-5 click share · 26 brands · 45 sellers
Flapen Score
Motorcycle Helmet against its category
The dotted line is the Automotive average. Past it, Motorcycle Helmet is stronger. Inside it, weaker.
Market
The Motorcycle Helmet market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Motorcycle Helmet 1.2M times last year and spent an estimated £180K. The top 5 brands take 71% of clicks. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +27.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £180K a year.
- Searches, last 12 months
- 1.2M
- Growth, 90 days vs prior 90
- +27.6%
- Conversion, latest week
- 0.3%
- Market size, estimated
- £180Ka year
- Peak month
- July1.6× the quietest month
- Top search term
- motorbike helmets390K searches a year
02 · Price
A sale here is worth £58.88.
Listings sell for £58.88 on average, from £3.44 to £307.52. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £58.88 that is £0 to £6K a year per listing.
- Average price
- £58.88inside the $15 to $100 sweet spot
- Price range
- £3.44–£307.52
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£6K
- Returns
- 1.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
84% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 13.1% of listings are out of stock. The average listing ranks #22 within Motorbike Accessories & Parts. It carries 1,238 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 77%
- Out of stock, average day
- 13.1%
- Average rank
- #22in Motorbike Accessories & Parts
- Average rating
- 4.32 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,238per listing
- Listings tracked
- 75
04 · Newcomers
3 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Motorcycle Helmet products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Zorax Matt Black L (59-60cm) Full Face Motorcycle Motorbike Helmet ECE 2206 Approved
- Price
- £39.23
- Rating
- 4.5/5
- Reviews
- 454
- Age
- 4y ago

Zorax Matt Black L (59-60cm) ZOR-838 Double Visor Modular Flip up Front Motorcycle Motorbike Helmet ECE 2206 Approved
- Price
- £59.70
- Rating
- 4.4/5
- Reviews
- 1,333
- Age
- 5y ago

ROTTO Balaclava Motorcycle Under Helmet Full Face Mask Motorbike Winter Ski Mask for Men Women Breathable
- Price
- £11.70
- Rating
- 4.5/5
- Reviews
- 2,229
- Age
- 3y ago

Zorax Matt Black M (57-58cm) Full Face Motorcycle Motorbike Helmet ECE 2206 Approved
- Price
- £39.27
- Rating
- 4.5/5
- Reviews
- 454
- Age
- 4y ago

Zorax Matt Black M (57-58cm) ZOR-838 Double Visor Modular Flip up Front Motorcycle Motorbike Helmet ECE 2206 Approved
- Price
- £60.19
- Rating
- 4.4/5
- Reviews
- 1,333
- Age
- 5y ago
Trending
estimated 90-day click momentum
Zorax Matt Black M (57-58cm) ZOR-838 Double Visor Modular Flip up Front Motorcycle Motorbike Helmet ECE 2206 Approved
- Price
- £60.19
- Rating
- 4.4/5
- Reviews
- 1,333
- Age
- 5y ago

Zorax Matt Black L (59-60cm) ZOR-838 Double Visor Modular Flip up Front Motorcycle Motorbike Helmet ECE 2206 Approved
- Price
- £59.70
- Rating
- 4.4/5
- Reviews
- 1,333
- Age
- 5y ago

Youth Adult Electric Dirt Bike Full Face Motorbike Helmet Set for Boys Girls Quad Bikes BMX MTB ATV Offroad Helmet with Goggles Gloves Mask DOT Approved(226 monochrome M(56-57CM))
- Price
- £27.83
- Rating
- 4.2/5
- Reviews
- 62
- Age
- 11mo ago

Zorax Dragon M (57-58cm) Full Face Motorcycle Motorbike Helmet ECE 2206 Approved
- Price
- £44.83
- Rating
- 4.5/5
- Reviews
- 454
- Age
- 4y ago

ROCKBROS Balaclava Ski Mask Windproof Cycling Thermal Neck Gaiter Full Face Mask Warm Polar Fleece Headwear Mulfifunctional Scarf Skiing Motorcycling Fishing Black
- Price
- £10.32
- Rating
- 4.6/5
- Reviews
- 16,028
- Age
- 6y ago
Newest
by launch date
Youth Adult Electric Dirt Bike Full Face Motorbike Helmet Set for Boys Girls Quad Bikes BMX MTB ATV Offroad Helmet with Goggles Gloves Mask DOT Approved(226 monochrome M(56-57CM))
- Price
- £27.83
- Rating
- 4.2/5
- Reviews
- 62
- Age
- 11mo ago

AGV - K1 S E2206 Full-face Motorbike Helmet ECE for Men Racing Style with Spoiler Air Intakes and Scratch Resistant Visor 190 Field of View with Intercom Ready Black Medium
- Price
- £132.52
- Rating
- 4.3/5
- Reviews
- 191
- Age
- 11mo ago

JDC Motorcycle Helmet Full Face - Retractable Double Visor ECE 22.06 - SABRE - Black - M
- Price
- £42.19
- Rating
- 4.6/5
- Reviews
- 339
- Age
- 1y ago

Youth Motocross Offroad Street Dirt Bike Helmet Adult Full Face Motorcycle ATV Helmets MTB BMX MX Street Bike Helmet Motorbike Downhill Off Road Crash Helmet With Goggles Gloves Mask(Size:M(54-55CM
- Price
- £45.49
- Rating
- 4.6/5
- Reviews
- 155
- Age
- 2y ago

Youth Motocross Offroad Street Dirt Bike Helmet Adult Full Face Motorcycle ATV Helmets MTB BMX MX Street Bike Helmet Motorbike Downhill Off Road Crash Helmet With Goggles Gloves Mask(Size:L(56-57CM
- Price
- £45.35
- Rating
- 4.6/5
- Reviews
- 155
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 27% of clicks, no more. An open shelf where new products get seen.
Brands
26 falling
Sellers
45
Est. top-5 brand share
71%
Top 20: 96%
Est. top-5 click share
27%
Top 20: 62%
Open market
25%
- Zorax53%
- JDC5%
- ROTTO5%
- KKnoon5%
- MtQcBdHy4%
- BYGMWEP4%
Demand
Motorcycle Helmet search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Motorcycle Helmet search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- motorbike helmets390K/yr
- motorcycle helmet259K/yr
- full face helmet102K/yr
- motorbike helmet130K/yr
- crash helmet42K/yr
- ls2 helmets motorcycle36K/yr
- helmet motorbike38K/yr
- motor bike helmet men21K/yr
- helmets motorcycles11K/yr
- moped helmet18K/yr
Reviews and returns
What reviews say buyers love and hate about Motorcycle Helmet
We read the reviews and the return reasons for every product selling here.
“It was very tight”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Motorcycle Helmet questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









