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Motorcycle Chain Lube

Fail

The top 5 brands take 100% of clicks, so Motorcycle Chain Lube is a Fail.

Flapen Score
38
38 / 100
Ranks 711 of 811 Automotive niches · −11 vs the category median of 49
Market size
£106K/yr88K searches / yr
90-day growth
+7.4%search demand this quarter
Competition
87%top-5 click share · 5 brands · 23 sellers

Flapen Score

Motorcycle Chain Lube against its category

The dotted line is the Automotive average. Past it, Motorcycle Chain Lube is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Motorcycle Chain Lube market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Motorcycle Chain Lube 88K times last year and spent an estimated £106K. All 5 brands take every click. Demand peaks in Jan–Mar. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 12.4% of those searches ended in a purchase.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.4% of those searches ended in a purchase. Searches in the last 90 days moved +7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £106K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
+7.4%
Conversion, latest week
12.4%
Market size, estimated
£106Ka year
Peak month
March3.3× the quietest month
Top search term
motorcycle chain lube41K searches a year

02 · Price

A sale here is worth £9.76.

Listings sell for £9.76 on average, from £3.98 to £18.32. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £9.76 that is £7K to £10K a year per listing.

Average price
£9.76under the $15 to $100 sweet spot
Price range
£3.98–£18.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
£7K–£10K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #6 within Motorbike Accessories & Parts. It carries 1,093 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#6in Motorbike Accessories & Parts
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,093per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
80 months

Products

Top Motorcycle Chain Lube products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

23

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Brand 154%
  • Brand 228%
  • Brand 311%
  • Brand 45%
  • Brand 52%

Demand

Motorcycle Chain Lube search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Mar · busiest ÷ quietest = 3.3×

Search terms

Top Motorcycle Chain Lube search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • motorcycle chain lube41K/yr
  • motorbike chain lube27K/yr
  • chain lube motorcycle17K/yr
  • motorbike chain oil3K/yr

Reviews and returns

What reviews say buyers love and hate about Motorcycle Chain Lube

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Value For Money”
16%of negative reviews mention “Spray/Flow”
0.1%of orders come back
“Spray oil”
A buyer, on “Spray/Flow”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Motorcycle Chain Lube questions

Answered from the same tracked data.