motorbike lock
Worth a lookShows a sweet-spot price point ($34.10 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible£34.10avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 6% kills the launch gate
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Market size
Good£533K£533K/yr · 412K searches
Growth
Good+28.0%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,665.82avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Price range
Okay£7.05–£245.43cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, motorbike lock is a £533K/yr Amazon United Kingdom market (412K searches/yr). The top 5 brands hold 63% of demand. Verdict: Worth a look — 62/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- £512K–£682K
- units × avg price
- Launch success
- —
- 3 of 3 new (360d)
- Conversion rate
- 3.8%
- Avg BSR
- #42
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 73%
- Out of stock
- 3.0%
- Avg brand age
- 49 months
- Avg seller age
- 174 days
Competition
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
22 falling
Sellers
55
Top-5 brand share
63%
Top 20: 98%
Top-5 click share
44%
Top 20: 85%
Open market
32%
- Oxford16%
- REAPP16%
- FD-MOTO14%
- H&S10%
- LLWQuanZSS7%
- Kryptonite5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +28.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 33 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
REAPP Alarm Disc Lock Motorbike Lock Disc Brake Lock 110db with Reminder Cable and Carry Pouch High Security Disc Lock for Motorcycle Bike Moped Motocross
REAPP£23.224.4★9,150 rev
FD-Moto 1.2M*10mm 3KG Steel Motorcycle Chain Lock Padlock + 110dB Yellow Alarmed Motorbike Brake Disc Lock + 1.5M Cable
FD-MOTO£28.193.8★2,251 rev
Oxford Security Screamer 7 Alarm Disc Lock Yellow/Black LK290 with 1.5M Reminder Cable For Motorcycle Motorbike Security
LLWQuanZSS£28.254.0★463 rev
H&S Heavy Duty Motorbike Lock with Padlock - Bicycle and Motorcycle Lock - Anti-Theft Thick 10mm x 1.2m Bike Locks High Security Chain - Padlock with Scratch-Proof Nylon Sleeve
H&S£19.794.5★3,793 rev
Oxford OF159 H D Motorbike Chain Lock + Screamer 7 Alarm Disc Lock Yellow/Black LK290 + Free Reminder Cable 1.5M
Oxford£51.824.2★264 rev
Newest
by launch date
Burg Wachter 200D 16mm Heavy Duty D-Lock Padlock & 1M Chain Sold Secure Diamond & Gold Rated Bike Motorcycle Ebike Scooter Security Lock
Burg-Wächter£24.6826 rev
Burg Wachter 200D 16mm Heavy Duty D-Lock Padlock Sold Secure Diamond & Gold Rated Bike & Motorcycle Ebike Scooter Security Lock
Burg-Wächter£11.6490 rev
Squire Barricade High Security Motorcycle Disc Lock Sold Secure Gold Approved Heavy Duty 25mm Hardened Steel Body 12mm Boron Shackle Anti-Theft Brake Disc Lock Weatherproof Made in Britain
Squire£75.6221 rev
kodivenj Motorbike Disc Lock Rechargeable Alarm Disc Brake Lock 110db with Reminder Cable High Security Anti Theft Brake Disc Lock for Motorcycle Bike Moped Motocross (Yellow)
kodivenj£13.3123 rev
ZELENY Alarm Disc Lock Motorbike Lock Disc Brake Lock 110dB 7mm Pin Accessories with Reminder Cable and Carry Pouch High Security Disc Brake Lock for Motorbike Bike Moped (Black)
ZELENY£20.75614 rev
Trending
90-day click momentumBurg Wachter 200D 16mm Heavy Duty D-Lock Padlock & 1M Chain Sold Secure Diamond & Gold Rated Bike Motorcycle Ebike Scooter Security Lock
Burg-Wächter£24.684.8★
Hiplok DX1000 Anti-Angle-Grinder D Lock Sold Secure Powered Cycle Diamond Heavy Duty U Lock for Bicycle E-Bike Cargo Bike & Motorbike High Security Bike Lock with 3 Keys
Hiplok£245.434.7★
kodivenj Motorbike Disc Lock Rechargeable Alarm Disc Brake Lock 110db with Reminder Cable High Security Anti Theft Brake Disc Lock for Motorcycle Bike Moped Motocross (Yellow)
kodivenj£13.314.3★
Squire Barricade High Security Motorcycle Disc Lock Sold Secure Gold Approved Heavy Duty 25mm Hardened Steel Body 12mm Boron Shackle Anti-Theft Brake Disc Lock Weatherproof Made in Britain
Squire£75.624.5★
Oxford Security Screamer 7 Alarm Disc Lock Yellow/Black LK290 with 1.5M Reminder Cable For Motorcycle Motorbike Security
LLWQuanZSS£28.254.0★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Seems well made”
“the lock is very good”
“Excellent value”
“Solid construction, seems great 👍🏻 The lock seems to be of a solid construction, it's sturdy and has a decent weight”
“Just what I wanted”
“Easy to use”
“It fits”
“Felt very solid and secure”
“Heavy”
“it's a durable”
What buyers complain about
“Broke after a month”
“Very loud”
“Lock broke”
“i wish i had spent a bit more to get a better quality lock”
“A bit small”
“Unable to use it”
“also very expensive”
“Four months later the pins inside the lock barrel have rusted together”
“It's quite heavy”
“Not as stated”
Top return reasons
Common questions
- Is motorbike lock profitable to sell on Amazon United Kingdom?
- The niche generates £533K/yr across 33 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +28.0%. Flapen's verdict: Worth a look (62/100).
- How competitive is the motorbike lock niche?
- 22 brands and 55 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in motorbike lock?
- Top complaints mined from reviews: Durability, Noise Level, Locking Mechanism. The return rate is 1.4%.
- When does demand for motorbike lock peak?
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- What does it cost to enter the motorbike lock niche?
- Listings span £7.05–£245.43; the average listing price is £34.10 (sweet spot $15–$100). The average incumbent carries 1,666 reviews — the moat a new listing must climb.
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