Is matt black spray paint profitable to sell on Amazon United Kingdom?

The niche generates £171K/yr across 19 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +40.5%. Flapen's verdict: Skip it (47/100).

How competitive is the matt black spray paint niche?

12 brands and 82 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in matt black spray paint?

Top complaints mined from reviews: Spray/Flow, Paint Quality, Quality-Overall. The return rate is 0.3%.

When does demand for matt black spray paint peak?

Demand peaks in Apr–May; the busiest month runs 3.1× the quietest.

What does it cost to enter the matt black spray paint niche?

Listings span £3.18–£13.27; the average listing price is £8.30 (sweet spot $15–$100). The average incumbent carries 2,306 reviews — the moat a new listing must climb.

matt black spray paint

Skip it

Prices mostly outside the sweet spot ($3.18–$13.27) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Great11.2%

search→purchase rate — share of searches ending in a sale

Growth

Good+40.5%

90-day search growth — must beat 0% to launch

Review moat

Okay2,306.26

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£171K

£171K/yr · 184K searches

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Competition

Bad71%

top-5 click share — a locked-up shelf

Avg price

Bad£8.30

avg listing price — sweet spot $15–$100

Price range

Bad£3.18–£13.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, matt black spray paint is a £171K/yr Amazon United Kingdom market (184K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Apr–May. Verdict: Skip it — 47/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

matt black spray paint market data

Units sold / yr: 20K–25K; avg 1,250–1,500/product
Revenue / yr: £166K–£208K; units × avg price
Conversion rate: 11.2%
Avg BSR: #70
Page quality: 0%
Prime: 100%
Sponsored: 58%
Out of stock: 3.9%
Avg brand age: 72 months
Avg seller age: 181 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

12 falling

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

11%

Hammerite41%
Hycote23%
Simoniz15%
Polar Specialist Coatings4%
Auto Extreme3%
JENOLITE3%
Open — no brand owns it (6 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +40.5% search growth over the last 90 days.

Peak months: Apr, May · busiest ÷ quietest = 3.1×

Open Trend

Top matt black spray paint search terms

black spray paint for metal75K/yr +38.9%8.8% conv.
hammerite spray paint45K/yr +25.1%5.7% conv.
black metal spray paint35K/yr +38.5%10.1% conv.
hamerite. spray paint6K/yr +101.0%6.7% conv.
black hammerite spray paint7K/yr +38.5%15.0% conv.
black metal spray paint outdoor4K/yr +113.9%8.7% conv.
hammerite black metal paint spray5K/yr +119.5%12.2% conv.
hammerite spray4K/yr +47.0%5.1% conv.
hammerite spray paint black2K/yr +21.0%10.8% conv.

All search terms

Top matt black spray paint products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hammerite Spray Paint for Metal. Direct to Rust Exterior Black Metal Paint Smooth Finish. Corrosion Resistant Black Gloss Paint and Rust Remover 8 Year Protection - 400ml Aerosol 0.5 SqM Coverage

Hammerite£9.954.7★6,559 rev

Hycote Fast Drying Aerosol Car Spray Paint Satin Black 400 ml

Hycote£4.844.6★1,998 rev

Simoniz Matt Black Spray Paint Easy To Use Black Aerosol Spray Paint For Wood Metal & Plastic Surfaces Perfect Car Paint For Bodywork Wheels Or Around The Home Fast Drying & Durable Paint 500ml

Simoniz£4.624.6★628 rev

Hammerite Spray Paint for Metal. Direct to Rust Exterior Black Metal Paint Satin Finish. Corrosion Resistant Black Paint and Rust Remover 8 Year Protection - 400ml Aerosol 0.5 SqM Coverage

Hammerite£10.374.7★2,767 rev

Polar Direct to Rust Metal Spray Paint - 2 x 400ml Satin Black - Durable All-in-One Paint & Primer - For Outdoor & Indoor - Corrosion Resistant Tough Protection - Metal Primer

Polar Specialist Coatings£13.274.5★4,081 rev

Newest

by launch date

JENOLITE£12.094,679 rev

4mo ago

Balaju Height 4x BH Black Gloss Spray Paint Quick Dry Petrol Resistant Hard Wearing Crack Resistant Interior & Exterior Car Metal Wood Plastic Surfaces 250ml each Pack of 4

Balaju Height£12.665 rev

11mo ago

Nitromors Matt Black Metal Spray Paint 500 ml - UV & Fade Resistant for Metal Doors Garden Furniture Gates - No Primer Needed Rust Protection

Nitromors£8.5964 rev

3y ago

Polar Direct to Rust Metal Spray Paint - 2 x 400ml Satin Black - Durable All-in-One Paint & Primer - For Outdoor & Indoor - Corrosion Resistant Tough Protection - Metal Primer

Polar Specialist Coatings£13.274,081 rev

5y ago

HitlineUK 2 x 400ml Black Gloss Spray Paint Multi-Surface Aerosol for Metal Wood Plastic Quick Drying Durable Gloss Finish Pack of 2

HitlineUK£8.80287 rev

6y ago

What buyers say about matt black spray paint

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Excellent product”

Spray/Flow17%

“with an excellent spray pattern”

Paint Quality16%

“The paint is of good quality”

Value For Money10%

“Decent price”

Advertised Vs Actual Product9%

“Works like it should”

Ease Of Use7%

“Easy to use”

Coverage3%

“Covers well”

Color3%

“lovely colour”

Efficiency2%

“Worked really well”

Smell1%

“Not to strong of a odor with good versatility”

What buyers complain about

Spray/Flow24%

“Spray didnt work”

Paint Quality24%

“so you are left with half a can of paint that you can't use”

Quality-Overall6%

“Poor quality nozzle”

Functionality-Overall5%

“Doesn't work”

Rusts/Corrodes4%

“They aren't particularly rotten just a lot of surface rust”

Advertised Vs Actual Product3%

“photos are misleading”

Thickness3%

“Too thin”

Adhesion/Stickiness3%

“Does not adhere to plastic”

Durability3%

“Didn't last 2 miniuts and ran out”

Metal Quality2%

“only one star because it wont do the job for all metals”

Top return reasons

Spray/Flow20%

Color20%

Paint Quality18%

Defective Material/Parts6%

Functionality-Overall5%

Leak-Proof4%

Compatibility-Overall3%

Quality-Overall3%

Jamming/Clogging2%

Product Condition2%

Common questions

Is matt black spray paint profitable to sell on Amazon United Kingdom?: The niche generates £171K/yr across 19 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +40.5%. Flapen's verdict: Skip it (47/100).
How competitive is the matt black spray paint niche?: 12 brands and 82 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in matt black spray paint?: Top complaints mined from reviews: Spray/Flow, Paint Quality, Quality-Overall. The return rate is 0.3%.
When does demand for matt black spray paint peak?: Demand peaks in Apr–May; the busiest month runs 3.1× the quietest.
What does it cost to enter the matt black spray paint niche?: Listings span £3.18–£13.27; the average listing price is £8.30 (sweet spot $15–$100). The average incumbent carries 2,306 reviews — the moat a new listing must climb.