Skip to content

Matches

Fail

Prices span $0.84–$8.43, mostly outside the sweet spot, so Matches is a Fail.

Flapen Score
44
44 / 100
Ranks 542 of 811 Automotive niches · −5 vs the category median of 49
Market size
£223K/yr444K searches / yr
90-day growth
-36.0%search demand this quarter
Competition
71%top-5 click share · 12 brands · 62 sellers

Flapen Score

Matches against its category

The dotted line is the Automotive average. Past it, Matches is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Matches market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Matches 444K times last year and spent an estimated £223K. The top 5 brands take 75% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 9.7% of those searches ended in a purchase.

Shoppers searched for this 444K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.7% of those searches ended in a purchase. Searches in the last 90 days moved -36.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £223K a year.

Searches, last 12 months
444K
Growth, 90 days vs prior 90
-36.0%
Conversion, latest week
9.7%
Market size, estimated
£223Ka year
Peak month
January2.9× the quietest month
Top search term
matches290K searches a year

02 · Price

A sale here is worth £5.19.

Listings sell for £5.19 on average, from £0.84 to £8.43. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,250 to 1,500 of them. At £5.19 that is £6K to £8K a year per listing.

Average price
£5.19under the $15 to $100 sweet spot
Price range
£0.84–£8.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,250–1,500
Revenue per listing a year
£6K–£8K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #105 within Car Parts. It carries 523 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
73%
Out of stock, average day
3.7%
Average rank
#105in Car Parts
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
523per listing
Listings tracked
15

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Matches products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

12 falling

Sellers

62

Top-5 brand share

75%

Top 20: 99%

Top-5 click share

71%

Top 20: 100%

Open market

19%

  • Brand 125%
  • Brand 217%
  • Brand 317%
  • Brand 410%
  • Brand 57%
  • Brand 66%

Demand

Matches search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Matches search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • matches290K/yr
  • match45K/yr
  • matches for candles26K/yr
  • match box19K/yr
  • safety matches11K/yr
  • match boxes7K/yr
  • matchs6K/yr
  • matches box11K/yr
  • cigar matches5K/yr
  • mini matches4K/yr

Reviews and returns

What reviews say buyers love and hate about Matches

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
38%of negative reviews mention “Size-Overall”
0.1%of orders come back
“not fit for purpose”
A buyer, on “Size-Overall”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Matches questions

Answered from the same tracked data.