Manchester United
FailThe top 5 brands take 100% of clicks, so Manchester United is a Fail.
- Flapen Score
- 41 / 100Ranks 635 of 811 Automotive niches · −8 vs the category median of 4941
- Market size
- £465K/yr1.7M searches / yr
- 90-day growth
- -5.3%search demand this quarter
- Competition
- 68%top-5 click share · 5 brands · 56 sellers
Flapen Score
Manchester United against its category
The dotted line is the Automotive average. Past it, Manchester United is stronger. Inside it, weaker.
Market
The Manchester United market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Manchester United 1.7M times last year and spent an estimated £465K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £465K a year.
- Searches, last 12 months
- 1.7M
- Growth, 90 days vs prior 90
- -5.3%
- Conversion, latest week
- 1.8%
- Market size, estimated
- £465Ka year
- Peak month
- December7.4× the quietest month
- Top search term
- manchester united328K searches a year
02 · Price
A sale here is worth £15.07.
Listings sell for £15.07 on average, from £5.50 to £27.89. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At £15.07 that is £8K to £11K a year per listing.
- Average price
- £15.07inside the $15 to $100 sweet spot
- Price range
- £5.50–£27.89
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £8K–£11K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
22% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #68 within Car Accessories. It carries 671 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 22%
- Prime listings
- 94%
- Out of stock, average day
- 5.7%
- Average rank
- #68in Car Accessories
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 671per listing
- Listings tracked
- 18
04 · Newcomers
3 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Manchester United products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Manchester United F.C. Oversized Hoodie Blanket For Men Man U Football Gifts (Red)
- Price
- £23.41
- Rating
- 4.7/5
- Reviews
- 1,823
- Age
- 5y ago

adidas Mens Manchester United 25/26 Home Football Jersey Fan Version (UK Alpha L Regular Regular Red)
- Price
- £27.80
- Rating
- 4.4/5
- Reviews
- 130
- Age
- 8mo ago

Man Utd Boot Bag
- Price
- £9.81
- Rating
- 4.7/5
- Reviews
- 1,383
- Age
- 5y ago

Manchester United Short Pyjamas 9-10 years Red
- Price
- £12.58
- Rating
- 4.5/5
- Reviews
- 277
- Age
- 2y ago

adidas Mens Manchester United 25/26 Home Football Jersey Fan Version (UK Alpha XL Regular Regular Red)
- Price
- £27.89
- Rating
- 4.4/5
- Reviews
- 130
- Age
- 8mo ago
Trending
estimated 90-day click momentum
Get Trend Manchester United Insulated Tumbler 850ml Stainless Steel Water Bottle with Straw & Handle Cold for 12H Hot for 8H Travel Coffee Mug Football Gifts (Red Man U)
- Price
- £13.98
- Rating
- 4.7/5
- Reviews
- 25
- Age
- 9mo ago

Manchester United F.C. Boys Short Pyjamas Set Breathable Lounge Wear - Man United Gifts for Boys (Red/Black 7-8 Years)
- Price
- £9.17
- Rating
- 4.7/5
- Reviews
- 147
- Age
- 3y ago

Manchester United Football Club Short Pyjamas Cotton Red Black (8-9 Years)
- Price
- £10.59
- Rating
- 4.6/5
- Reviews
- 479
- Age
- 3y ago

adidas Mens Manchester United 25/26 Home Football Jersey Fan Version (UK Alpha L Regular Regular Red)
- Price
- £27.80
- Rating
- 4.4/5
- Reviews
- 130
- Age
- 8mo ago

adidas Mens Manchester United 25/26 Home Football Jersey Fan Version (UK Alpha M Regular Regular Red)
- Price
- £27.71
- Rating
- 4.4/5
- Reviews
- 130
- Age
- 8mo ago
Newest
by launch date
adidas Mens Manchester United 25/26 Home Football Jersey Fan Version (UK Alpha L Regular Regular Red)
- Price
- £27.80
- Rating
- 4.4/5
- Reviews
- 130
- Age
- 8mo ago

adidas Mens Manchester United 25/26 Home Football Jersey Fan Version (UK Alpha XL Regular Regular Red)
- Price
- £27.89
- Rating
- 4.4/5
- Reviews
- 130
- Age
- 8mo ago

adidas Mens Manchester United 25/26 Home Football Jersey Fan Version (UK Alpha M Regular Regular Red)
- Price
- £27.71
- Rating
- 4.4/5
- Reviews
- 130
- Age
- 8mo ago

Bruno Fernandes Gift Signed A4 Print Display Unframed Manchester United Gifts For Boys Digitally Reproduced Signature Man United Gifts For Men
- Price
- £8.92
- Rating
- 4.4/5
- Reviews
- 17
- Age
- 8mo ago

Get Trend Manchester United Insulated Tumbler 850ml Stainless Steel Water Bottle with Straw & Handle Cold for 12H Hot for 8H Travel Coffee Mug Football Gifts (Red Man U)
- Price
- £13.98
- Rating
- 4.7/5
- Reviews
- 25
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
56
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
68%
Top 20: 100%
Open market
0%
- Manchester United62%
- adidas31%
- Get Trend4%
- Generic2%
- Mitre2%
- Open — no brand owns it (0%)
Demand
Manchester United search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 7.4×
Search terms
Top Manchester United search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- manchester united328K/yr
- manchester united gifts for men278K/yr
- manchester united gifts for boys248K/yr
- man united gifts for men159K/yr
- man united119K/yr
- man united gifts for boys121K/yr
- man utd75K/yr
- man utd gifts for men82K/yr
- manchester united gifts68K/yr
- man united gifts48K/yr
Reviews and returns
What reviews say buyers love and hate about Manchester United
We read the reviews and the return reasons for every product selling here.
“Too short”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Manchester United questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









