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Lemon Lavender Yankee Candle

Fail

Demand is soft, at -66.4% this quarter, so Lemon Lavender Yankee Candle is a Fail.

Flapen Score
35
35 / 100
Ranks 760 of 811 Automotive niches · −14 vs the category median of 49
Market size
£31K/yr25K searches / yr
90-day growth
-66.4%search demand this quarter
Competition
75%top-5 click share · 1 brands · 50 sellers

Flapen Score

Lemon Lavender Yankee Candle against its category

The dotted line is the Automotive average. Past it, Lemon Lavender Yankee Candle is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lemon Lavender Yankee Candle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lemon Lavender Yankee Candle 25K times last year and spent an estimated £31K. One brand takes every click. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 11.1% of those searches ended in a purchase.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved -66.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
-66.4%
Conversion, latest week
11.1%
Market size, estimated
£31Ka year
Top search term
lemon lavender yankee candle10K searches a year

02 · Price

A sale here is worth £11.19.

Listings sell for £11.19 on average, from £4.17 to £19.98. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £11.19 that is £1K to £3K a year per listing.

Average price
£11.19under the $15 to $100 sweet spot
Price range
£4.17–£19.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

30% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #198 within Car Accessories. It carries 2,908 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
30%
Prime listings
70%
Out of stock, average day
0.0%
Average rank
#198in Car Accessories
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,908per listing
Listings tracked
10

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Lemon Lavender Yankee Candle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

1 falling

Sellers

50

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Lemon Lavender Yankee Candle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Holiday '25Spike '26DecJanFebMarAprMayJunJul

Peak months: Feb, Mar, Dec · busiest ÷ quietest = 4.6× · 8 of 12 months tracked

Search terms

Top Lemon Lavender Yankee Candle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lemon lavender yankee candle10K/yr
  • yankee candle lemon lavender7K/yr
  • yankee candle lavender8K/yr

Reviews and returns

What reviews say buyers love and hate about Lemon Lavender Yankee Candle

We read the reviews and the return reasons for every product selling here.

74%of positive reviews mention “Smell”
55%of negative reviews mention “Smell”
0.2%of orders come back
“Doesn't smell of lavender which is disappointing as yankee candles are always great smell”
A buyer, on “Smell”55% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Lemon Lavender Yankee Candle questions

Answered from the same tracked data.