lemon lavender yankee candle
Skip itSoft demand (-66.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.19avg listing price — sweet spot $15–$100
Review moat
Okay2,907.5avg incumbent reviews — the moat a new listing must climb
Price range
Okay£4.17–£19.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad75%top-5 click share — a locked-up shelf
Market size
Bad£31K£31K/yr · 25K searches
Growth
Bad-66.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, lemon lavender yankee candle is a £31K/yr Amazon United Kingdom market (25K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
lemon lavender yankee candle market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- £22K–£28K
- units × avg price
- Conversion rate
- 11.1%
- Avg BSR
- #198
- Page quality
- 0%
- Prime
- 70%
- Sponsored
- 30%
- Out of stock
- 0.0%
- Avg brand age
- 37 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 falling
Sellers
50
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
0%
- Yankee Candle100%
Demand
Weekly Amazon search volume, last 33 weeks — -66.4% search growth over the last 90 days.Top lemon lavender yankee candle search terms
- lemon lavender yankee candle10K/yr
- yankee candle lemon lavender7K/yr
- yankee candle lavender8K/yr
Top lemon lavender yankee candle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yankee Candle Scented Candles Gift Set | Lemon Lavender Filled Votive Candles | Soy Blend Wax Mix | 3 Count Lemon Lavendar One Size 1686369E
Yankee Candle£6.214.6★3,940 rev
Yankee Candle Scented Candle | Dried Lavender & Oak Large Jar | Long Burning Candles: up to 150 Hours | Perfect Gifts for Women
Yankee Candle£15.004.7★15,576 rev
Yankee Candle Scented Candle | Lavender Vanilla Large Jar | Long Burning Candles: up to 150 Hours | Perfect Gifts for Women
Yankee Candle£16.054.5★355 rev
Yankee Candle Signature Scented Candle | Lemon Lavender Large Jar Candle with Double Wicks | Soy Wax Blend Long Burning Candle | Perfect Gifts for Women
Yankee Candle£19.704.5★2,041 rev
Yankee Candle | Car Jar | Lemon Lavender | For cars and small spaces at home | Up to 30 days
Yankee Candle£4.174.2★3,577 rev
Newest
by launch date
Yankee Candle Home Inspiration Lavender Beach Scented Jar Candle Purple Glass Container 104g
Yankee Candle£8.088 rev
Yankee Candle Wax Melts | Lemon Lavender | Up to 8 Hours of Fragrance | 12 Count
Yankee Candle£19.983 rev
Yankee Candle Scented Candle | Lavender Vanilla Large Jar | Long Burning Candles: up to 150 Hours | Perfect Gifts for Women
Yankee Candle£16.05355 rev
Yankee Candle Studio Scented Candle Lemon Lavender Medium Candle Long Burning Candles: 35-50 Hours Stylish Glass Vessel Design with Purple Wax Perfect Gifts for WomenGifts for MumWedding Gifts & More
Yankee Candle£11.06238 rev
Yankee Candle Signature Scented Candle | Lemon Lavender Large Jar Candle with Double Wicks | Soy Wax Blend Long Burning Candle | Perfect Gifts for Women
Yankee Candle£19.702,041 rev
Trending
90-day click momentumYankee Candle Wax Melts | Lemon Lavender | Up to 8 Hours of Fragrance | 12 Count
Yankee Candle£19.985.0★
Yankee Candle Signature Scented Candle | Lemon Lavender Large Jar Candle with Double Wicks | Soy Wax Blend Long Burning Candle | Perfect Gifts for Women
Yankee Candle£19.704.5★
Yankee Candle Scented Candles Gift Set | Lemon Lavender Filled Votive Candles | Soy Blend Wax Mix | 3 Count Lemon Lavendar One Size 1686369E
Yankee Candle£6.214.6★
Yankee Candle Scented Candle | Dried Lavender & Oak Large Jar | Long Burning Candles: up to 150 Hours | Perfect Gifts for Women
Yankee Candle£15.004.7★
Yankee Candle | Car Jar | Lemon Lavender | For cars and small spaces at home | Up to 30 days
Yankee Candle£4.174.2★
What buyers say about lemon lavender yankee candle
What buyers praise and complain about, mined from review topics.What buyers love
“Highly scented”
“Nice candle was bought at the right price”
“These are genuinely good quality candles”
“Lovely candle 💕 Very pleased with candle 🤗 lovely scent”
“just right”
“Perfect bought as a present very happy with the quality”
“Pleasant, long lasting, mild”
“Very relaxing”
What buyers complain about
“Doesn't smell of lavender which is disappointing as yankee candles are always great smell”
“Overpriced”
“Utterly and disgustingly misleading”
“Not the strongest small”
“Sorry however l was not happy with the quality of this candle”
“However, if you hang it on the rearview mirror, it doesn't work”
“Very dirty black”
“When l removed them it seemed that alot of wick seemed shorter”
Top return reasons
Common questions
- Is lemon lavender yankee candle profitable to sell on Amazon United Kingdom?
- The niche generates £31K/yr across 10 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -66.4%. Flapen's verdict: Skip it (35/100).
- How competitive is the lemon lavender yankee candle niche?
- 1 brands and 50 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in lemon lavender yankee candle?
- Top complaints mined from reviews: Smell, Value For Money, Advertised Vs Actual Product. The return rate is 0.2%.
- What does it cost to enter the lemon lavender yankee candle niche?
- Listings span £4.17–£19.98; the average listing price is £11.19 (sweet spot $15–$100). The average incumbent carries 2,908 reviews — the moat a new listing must climb.