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Lemon Lavender Yankee Candle

soft demand (-66.4% this quarter) — Lemon Lavender Yankee Candle doesn't clear our bar today.

Flapen Score

35
Skip it

Ranks 760 of 811 Automotive niches · −14 vs the category median of 49

Market size 8Growth 0Conversion 91Competition 21Returns 99Price range 31Avg price 43Brand share 0Review moat 36Quality gap 65
This niche Category average · 811 niches

Is Lemon Lavender Yankee Candle profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Lemon Lavender Yankee Candle is a £31K/yr Amazon United Kingdom market (25K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.

Lemon Lavender Yankee Candle: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -66.4% over the last 90 days and 11.1% of searches end in a purchase.

£31K

revenue / yr

Units sold / yr3K
Search volume / yr-66.4%25K
Conversion rate11.1%
Avg price£11.19

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers1 · 50
Top-5 product click share75%
Open market0%
Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 10 products

Sponsored placement30%
New entrants (1y)2· 0 succeeded
Avg rating4.4★
Avg reviews2,908

Top Lemon Lavender Yankee Candle products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

£0£2K£3K£5K£6K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

50

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Yankee Candle100%

Lemon Lavender Yankee Candle demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume25KCVR11.1%Products10Brands1Top 5 Brands100%OOS Rate0.0%Rating4.4★Reviews2,908Avg BSR#198
1K600Holiday '25Spike '26Nov '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26

Top Lemon Lavender Yankee Candle search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • lemon lavender yankee candle10K/yr
  • yankee candle lemon lavender7K/yr
  • yankee candle lavender8K/yr

What reviews say buyers love and hate about Lemon Lavender Yankee Candle

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews
Smell74%

Highly scented

Value For Money8%

Nice candle was bought at the right price

Quality-Overall6%

These are genuinely good quality candles

Brightness/Shine/Glow4%

Lovely candle 💕 Very pleased with candle 🤗 lovely scent

Advertised Vs Actual Product1%

just right

What buyers complain about

89% of reviews
Smell55%

Doesn't smell of lavender which is disappointing as yankee candles are always great smell

Value For Money13%

Overpriced

Advertised Vs Actual Product7%

Utterly and disgustingly misleading

Strength4%

Not the strongest small

Quality-Overall4%

Sorry however l was not happy with the quality of this candle

Lemon Lavender Yankee Candle return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

5%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell
36%
2Gifting Purpose
32%
3Quality-Overall
9%
4Value For Money
9%
5Ease Of Use
5%

Common Lemon Lavender Yankee Candle questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Lemon Lavender Yankee Candle 35/100 on Amazon United Kingdom — Skip it. The niche generates £31K/yr across 10 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -66.4% over the last 90 days.
Lemon Lavender Yankee Candle buyers on Amazon United Kingdom complain most about Smell, Value For Money, Advertised Vs Actual Product, the themes mined from the niche's reviews. Its return rate is 0.2%.