Leather Dye
FailShoppers spend an estimated $49K a year here, so Leather Dye is a Fail.
- Flapen Score
- 43 / 100Ranks 582 of 811 Automotive niches · −6 vs the category median of 4943
- Market size
- £49K/yr136K searches / yr
- 90-day growth
- +0.1%search demand this quarter
- Competition
- 47%top-5 click share · 10 brands · 28 sellers
Flapen Score
Leather Dye against its category
The dotted line is the Automotive average. Past it, Leather Dye is stronger. Inside it, weaker.
Market
The Leather Dye market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Leather Dye 136K times last year and spent an estimated £49K. The top 5 brands take 86% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 4.1% of those searches ended in a purchase.
Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.
- Searches, last 12 months
- 136K
- Growth, 90 days vs prior 90
- +0.1%
- Conversion, latest week
- 4.1%
- Market size, estimated
- £49Ka year
- Peak month
- September1.4× the quietest month
- Top search term
- shoe dye21K searches a year
02 · Price
A sale here is worth £8.84.
Listings sell for £8.84 on average, from £3.99 to £16.96. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £8.84 that is £884 to £2K a year per listing.
- Average price
- £8.84under the $15 to $100 sweet spot
- Price range
- £3.99–£16.96
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £884–£2K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
72% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #66 within Car & Motorbike Care. It carries 6,657 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 94%
- Out of stock, average day
- 0.0%
- Average rank
- #66in Car & Motorbike Care
- Average rating
- 4.26 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,657per listing
- Listings tracked
- 32
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Leather Dye products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
28
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
47%
Top 20: 86%
Open market
10%
- Brand 131%
- Brand 220%
- Brand 316%
- Brand 413%
- Brand 55%
- Brand 64%
- Open — no brand owns it (4 brands, 10%)
Demand
Leather Dye search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Leather Dye search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- shoe dye21K/yr
- black leather dye22K/yr
- leather dye for sofas15K/yr
- leather paint for sofa13K/yr
- leather shoe dye7K/yr
- black leather paint7K/yr
- black shoe dye8K/yr
- leather repair paint6K/yr
- leather dye for shoes6K/yr
- shoe dye colours4K/yr
Reviews and returns
What reviews say buyers love and hate about Leather Dye
We read the reviews and the return reasons for every product selling here.
“Colour coming off”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Leather Dye questions
Answered from the same tracked data.