Leather Balm
FailDemand is soft, at -29.1% this quarter, so Leather Balm is a Fail.
- Flapen Score
- 46 / 100Ranks 486 of 811 Automotive niches · −3 vs the category median of 4946
- Market size
- £167K/yr108K searches / yr
- 90-day growth
- -29.1%search demand this quarter
- Competition
- 62%top-5 click share · 10 brands · 81 sellers
Flapen Score
Leather Balm against its category
The dotted line is the Automotive average. Past it, Leather Balm is stronger. Inside it, weaker.
Market
The Leather Balm market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Leather Balm 108K times last year and spent an estimated £167K. The top 5 brands take 86% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 9.0% of those searches ended in a purchase.
Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -29.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £167K a year.
- Searches, last 12 months
- 108K
- Growth, 90 days vs prior 90
- -29.1%
- Conversion, latest week
- 9.0%
- Market size, estimated
- £167Ka year
- Peak month
- January2.8× the quietest month
- Top search term
- renapur leather balsam25K searches a year
02 · Price
A sale here is worth £16.99.
Listings sell for £16.99 on average, from £2.92 to £64.75. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £16.99 that is £8K to £13K a year per listing.
- Average price
- £16.99inside the $15 to $100 sweet spot
- Price range
- £2.92–£64.75
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £8K–£13K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #258 within Car & Motorbike Care. It carries 7,431 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 78%
- Out of stock, average day
- 10.0%
- Average rank
- #258in Car & Motorbike Care
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 7,431per listing
- Listings tracked
- 18
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Leather Balm products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
81
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
9%
- Brand 142%
- Brand 214%
- Brand 312%
- Brand 410%
- Brand 58%
- Brand 65%
- Open — no brand owns it (4 brands, 9%)
Demand
Leather Balm search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.8×
Search terms
Top Leather Balm search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- renapur leather balsam25K/yr
- leather balm23K/yr
- dr martens wonder balsam18K/yr
- renapur11K/yr
- autoglym leather care balm7K/yr
- leather balsam6K/yr
- leather balm for sofas5K/yr
- wonder balsam doc martens3K/yr
- dr martens polish3K/yr
- leather genie2K/yr
Reviews and returns
What reviews say buyers love and hate about Leather Balm
We read the reviews and the return reasons for every product selling here.
“it's a small tin”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Leather Balm questions
Answered from the same tracked data.