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Leather Balm

Fail

Demand is soft, at -29.1% this quarter, so Leather Balm is a Fail.

Flapen Score
46
46 / 100
Ranks 486 of 811 Automotive niches · −3 vs the category median of 49
Market size
£167K/yr108K searches / yr
90-day growth
-29.1%search demand this quarter
Competition
62%top-5 click share · 10 brands · 81 sellers

Flapen Score

Leather Balm against its category

The dotted line is the Automotive average. Past it, Leather Balm is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Leather Balm market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Leather Balm 108K times last year and spent an estimated £167K. The top 5 brands take 86% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 9.0% of those searches ended in a purchase.

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -29.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £167K a year.

Searches, last 12 months
108K
Growth, 90 days vs prior 90
-29.1%
Conversion, latest week
9.0%
Market size, estimated
£167Ka year
Peak month
January2.8× the quietest month
Top search term
renapur leather balsam25K searches a year

02 · Price

A sale here is worth £16.99.

Listings sell for £16.99 on average, from £2.92 to £64.75. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £16.99 that is £8K to £13K a year per listing.

Average price
£16.99inside the $15 to $100 sweet spot
Price range
£2.92–£64.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£8K–£13K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #258 within Car & Motorbike Care. It carries 7,431 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
78%
Out of stock, average day
10.0%
Average rank
#258in Car & Motorbike Care
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,431per listing
Listings tracked
18

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Leather Balm products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£17K£25K£33K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

81

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

62%

Top 20: 100%

Open market

9%

  • Renapur42%
  • Velluxor14%
  • Autoglym12%
  • Dr. Martens10%
  • LEATHER Honey8%
  • Rhoose Point Remedies5%
  • Open — no brand owns it (4 brands, 9%)

Demand

Leather Balm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Leather Balm search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • renapur leather balsam25K/yr
  • leather balm23K/yr
  • dr martens wonder balsam18K/yr
  • renapur11K/yr
  • autoglym leather care balm7K/yr
  • leather balsam6K/yr
  • leather balm for sofas5K/yr
  • wonder balsam doc martens3K/yr
  • dr martens polish3K/yr
  • leather genie2K/yr

Reviews and returns

What reviews say buyers love and hate about Leather Balm

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
9%of negative reviews mention “Size-Overall”
0.3%of orders come back
“it's a small tin”
A buyer, on “Size-Overall”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Leather Balm questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data