L Plates
FailPrices span $2.81–$5.91, mostly outside the sweet spot, so L Plates is a Fail.
- Flapen Score
- 46 / 100Ranks 486 of 811 Automotive niches · −3 vs the category median of 4946
- Market size
- £661K/yr650K searches / yr
- 90-day growth
- -1.1%search demand this quarter
- Competition
- 89%top-5 click share · 9 brands · 34 sellers
Flapen Score
L Plates against its category
The dotted line is the Automotive average. Past it, L Plates is stronger. Inside it, weaker.
Market
The L Plates market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for L Plates 650K times last year and spent an estimated £661K. The top 5 brands take 89% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 27.6% of those searches ended in a purchase.
Shoppers searched for this 650K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 27.6% of those searches ended in a purchase. Searches in the last 90 days moved -1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £661K a year.
- Searches, last 12 months
- 650K
- Growth, 90 days vs prior 90
- -1.1%
- Conversion, latest week
- 27.6%
- Market size, estimated
- £661Ka year
- Peak month
- April1.3× the quietest month
- Top search term
- l plates189K searches a year
02 · Price
A sale here is worth £3.69.
Listings sell for £3.69 on average, from £2.81 to £5.91. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 20,000 to 25,000 of them. At £3.69 that is £74K to £92K a year per listing.
- Average price
- £3.69under the $15 to $100 sweet spot
- Price range
- £2.81–£5.91
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 20,000–25,000
- Revenue per listing a year
- £74K–£92K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #4 within Car Accessories. It carries 3,206 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #4in Car Accessories
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,206per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top L Plates products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.
Brands
9 rising
Sellers
34
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
8%
- Brand 139%
- Brand 218%
- Brand 314%
- Brand 411%
- Brand 57%
- Brand 63%
- Open — no brand owns it (3 brands, 8%)
Demand
L Plates search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top L Plates search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- l plates189K/yr
- l plates magnetic158K/yr
- learner plates70K/yr
- magnetic l plates for car uk65K/yr
- l plates for car magnetic37K/yr
- l plate25K/yr
- magnetic l plates25K/yr
- learner plates magnetic30K/yr
- magnetic learner plates uk8K/yr
- l plates for car13K/yr
Reviews and returns
What reviews say buyers love and hate about L Plates
We read the reviews and the return reasons for every product selling here.
“magnetic strength not strong at all”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common L Plates questions
Answered from the same tracked data.