Kids Travel Tray
FailShoppers spend an estimated $33K a year here, so Kids Travel Tray is a Fail.
- Flapen Score
- 42 / 100Ranks 604 of 811 Automotive niches · −7 vs the category median of 4942
- Market size
- £33K/yr49K searches / yr
- 90-day growth
- -28.5%search demand this quarter
- Competition
- 75%top-5 click share · 14 brands · 27 sellers
Flapen Score
Kids Travel Tray against its category
The dotted line is the Automotive average. Past it, Kids Travel Tray is stronger. Inside it, weaker.
Market
The Kids Travel Tray market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kids Travel Tray 49K times last year and spent an estimated £33K. The top 5 brands take 75% of clicks. Demand peaks in Aug–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 5.2% of those searches ended in a purchase.
Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -28.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.
- Searches, last 12 months
- 49K
- Growth, 90 days vs prior 90
- -28.5%
- Conversion, latest week
- 5.2%
- Market size, estimated
- £33Ka year
- Peak month
- August2.4× the quietest month
- Top search term
- steering wheel table19K searches a year
02 · Price
A sale here is worth £13.30.
Listings sell for £13.30 on average, from £6.05 to £30.14. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £13.30 that is £3K to £7K a year per listing.
- Average price
- £13.30under the $15 to $100 sweet spot
- Price range
- £6.05–£30.14
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£7K
- Returns
- 2.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #19 within Car Accessories. It carries 1,635 reviews at 3.75 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 93%
- Out of stock, average day
- 0.0%
- Average rank
- #19in Car Accessories
- Average rating
- 3.75 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,635per listing
- Listings tracked
- 14
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Kids Travel Tray products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Cutequeen 2-in-1 Car Steering Wheel Desk - Portable Auto Laptop Tray & Eating Table for Most Vehicles Durable Multi-Functional Travel Workstation with Cup Holder for Commuters and Road Trips Black
- Price
- £8.90
- Rating
- 4.0/5
- Reviews
- 5,782
- Age
- 11y ago

ROADMUNCH Car Table Steering Wheel - Double Sided Car Steering Wheel Table Car Tray a Multi Purpose Car Desk or Car Food Tray - Black Car Laptop Holder and Car Tray Table Fits Most Vehicles
- Price
- £9.42
- Rating
- 3.9/5
- Reviews
- 200
- Age
- 2y ago

MILIWAN Car Steering Wheel Table Tray Desk 2-in-1 Car Food Table Tray Portable Steering Wheel Desk for Dining Reading Working Notebook Laptop Fits Most Vehicles
- Price
- £7.79
- Rating
- 3.9/5
- Reviews
- 586
- Age
- 5y ago

2-in-1 Car Steering Wheel Tray | Car Seat Gap Filler Organiser | Car Tray Table for Food | Car Desk Laptop Holder | Gifts for Lorry Work Van Drivers Accessories | Car Gadgets for Men Women
- Price
- £15.28
- Rating
- 4.0/5
- Reviews
- 90
- Age
- 1y ago

Xtremeauto Car Steering Wheel Desk Tray Portable 2-in-1 Laptop & Food Table for Cars Universal Hook-On Steering Wheel Workstation with Cup Holder Double Sided Travel Desk
- Price
- £8.27
- Rating
- 2.6/5
- Reviews
- 5
- Age
- 2mo ago
Trending
estimated 90-day click momentum
Huiguli Multi-Functional Car Steering Wheel Desk 37 x 27.7 cm Portable Tray Table for Laptop Food & Dining with Cup Holder for Road Trips Commuters Black
- Price
- £12.14
- Rating
- 3.6/5
- Reviews
- 4
- Age
- 4mo ago

Xtremeauto Car Steering Wheel Desk Tray Portable 2-in-1 Laptop & Food Table for Cars Universal Hook-On Steering Wheel Workstation with Cup Holder Double Sided Travel Desk
- Price
- £8.27
- Rating
- 2.6/5
- Reviews
- 5
- Age
- 2mo ago

Car Table Steering Wheel Desk Double Sided Car Table & Tray
- Price
- £7.04
- Rating
- 2.5/5
- Reviews
- 10
- Age
- 7mo ago

WISFISSH 3 in1 Car Steering Wheel Tray Table for Laptop Height Adjustable Car Table Tray for Driver Car Food Tray with Drinks Holder Multipurpose Travel Car Accessories for Long Road Trips-Black
- Price
- £28.90
- Rating
- 4.2/5
- Reviews
- 14
- Age
- 9mo ago

Cutequeen 2-in-1 Car Steering Wheel Desk - Portable Auto Laptop Tray & Eating Table for Most Vehicles Durable Multi-Functional Travel Workstation with Cup Holder for Commuters and Road Trips Black
- Price
- £8.90
- Rating
- 4.0/5
- Reviews
- 5,782
- Age
- 11y ago
Newest
by launch date
Xtremeauto Car Steering Wheel Desk Tray Portable 2-in-1 Laptop & Food Table for Cars Universal Hook-On Steering Wheel Workstation with Cup Holder Double Sided Travel Desk
- Price
- £8.27
- Rating
- 2.6/5
- Reviews
- 5
- Age
- 2mo ago

Huiguli Multi-Functional Car Steering Wheel Desk 37 x 27.7 cm Portable Tray Table for Laptop Food & Dining with Cup Holder for Road Trips Commuters Black
- Price
- £12.14
- Rating
- 3.6/5
- Reviews
- 4
- Age
- 4mo ago

Car Table Steering Wheel Desk Double Sided Car Table & Tray
- Price
- £7.04
- Rating
- 2.5/5
- Reviews
- 10
- Age
- 7mo ago

WISFISSH 3 in1 Car Steering Wheel Tray Table for Laptop Height Adjustable Car Table Tray for Driver Car Food Tray with Drinks Holder Multipurpose Travel Car Accessories for Long Road Trips-Black
- Price
- £28.90
- Rating
- 4.2/5
- Reviews
- 14
- Age
- 9mo ago

Car Steering Wheel Table - Multi-function Car Table for Laptop Car Travel Accessories for Long Trips Vehicle Seat Backseat Headrest Table Desk for Food Cup Holder Car Tray Table for Kids Adults
- Price
- £16.03
- Rating
- 4.0/5
- Reviews
- 15
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.
Brands
14 rising
Sellers
27
Est. top-5 brand share
75%
Top 20: 100%
Est. top-5 click share
75%
Top 20: 100%
Open market
20%
- CUTEQUEEN29%
- ROADMUNCH22%
- MILIWAN12%
- JSQAUTOR6%
- Xtremeauto6%
- AIBEAU5%
Demand
Kids Travel Tray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Dec · busiest ÷ quietest = 2.4×
Search terms
Top Kids Travel Tray search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- steering wheel table19K/yr
- steering wheel tray12K/yr
- steering wheel desk5K/yr
- steering wheel tray for car4K/yr
- steering wheel table tray5K/yr
- car steering wheel tray3K/yr
Reviews and returns
What reviews say buyers love and hate about Kids Travel Tray
We read the reviews and the return reasons for every product selling here.
“Didnt fit any car or vehicle we had”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kids Travel Tray questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









