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Kids Travel Tray

Fail

Shoppers spend an estimated $33K a year here, so Kids Travel Tray is a Fail.

Flapen Score
42
42 / 100
Ranks 604 of 811 Automotive niches · −7 vs the category median of 49
Market size
£33K/yr49K searches / yr
90-day growth
-28.5%search demand this quarter
Competition
75%top-5 click share · 14 brands · 27 sellers

Flapen Score

Kids Travel Tray against its category

The dotted line is the Automotive average. Past it, Kids Travel Tray is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Travel Tray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kids Travel Tray 49K times last year and spent an estimated £33K. The top 5 brands take 75% of clicks. Demand peaks in Aug–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -28.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
-28.5%
Conversion, latest week
5.2%
Market size, estimated
£33Ka year
Peak month
August2.4× the quietest month
Top search term
steering wheel table19K searches a year

02 · Price

A sale here is worth £13.30.

Listings sell for £13.30 on average, from £6.05 to £30.14. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £13.30 that is £3K to £7K a year per listing.

Average price
£13.30under the $15 to $100 sweet spot
Price range
£6.05–£30.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
2.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #19 within Car Accessories. It carries 1,635 reviews at 3.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#19in Car Accessories
Average rating
3.75 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,635per listing
Listings tracked
14

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Kids Travel Tray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

14 rising

Sellers

27

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

20%

  • Brand 129%
  • Brand 222%
  • Brand 312%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Kids Travel Tray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Kids Travel Tray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • steering wheel table19K/yr
  • steering wheel tray12K/yr
  • steering wheel desk5K/yr
  • steering wheel tray for car4K/yr
  • steering wheel table tray5K/yr
  • car steering wheel tray3K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Travel Tray

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Size-Overall”
37%of negative reviews mention “Size-Overall”
2.5%of orders come back
“Didnt fit any car or vehicle we had”
A buyer, on “Size-Overall”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Kids Travel Tray questions

Answered from the same tracked data.