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Keyrings for Men

Fail

Shoppers spend an estimated $46K a year here, so Keyrings for Men is a Fail.

Flapen Score
48
48 / 100
Ranks 415 of 811 Automotive niches · −1 vs the category median of 49
Market size
£46K/yr497K searches / yr
90-day growth
-9.3%search demand this quarter
Competition
33%top-5 click share · 55 brands · 127 sellers

Flapen Score

Keyrings for Men against its category

The dotted line is the Automotive average. Past it, Keyrings for Men is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Keyrings for Men market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Keyrings for Men 497K times last year and spent an estimated £46K. The top 5 brands take 39% of clicks. Demand peaks in Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 497K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
497K
Growth, 90 days vs prior 90
-9.3%
Conversion, latest week
1.4%
Market size, estimated
£46Ka year
Peak month
December2.1× the quietest month
Top search term
car keyring109K searches a year

02 · Price

A sale here is worth £6.82.

Listings sell for £6.82 on average, from £1.68 to £17.64. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At £6.82 that is £0 to £682 a year per listing.

Average price
£6.82under the $15 to $100 sweet spot
Price range
£1.68–£17.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
0–100
Revenue per listing a year
£0–£682
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #705 within Gifts & Merchandise. It carries 561 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
89%
Out of stock, average day
5.4%
Average rank
#705in Gifts & Merchandise
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
561per listing
Listings tracked
70

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Keyrings for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

55 falling

Sellers

127

Top-5 brand share

39%

Top 20: 75%

Top-5 click share

33%

Top 20: 64%

Open market

57%

  • Brand 110%
  • Brand 29%
  • Brand 39%
  • Brand 47%
  • Brand 54%
  • Brand 64%

Demand

Keyrings for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KHoliday '24Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.1×

Search terms

Top Keyrings for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • car keyring109K/yr
  • keyrings for men70K/yr
  • car key chain44K/yr
  • car key ring34K/yr
  • key rings men39K/yr
  • mens keyring32K/yr
  • car keychain20K/yr
  • keyring for men23K/yr
  • key rings for car keys13K/yr
  • toyota keyring13K/yr

Reviews and returns

What reviews say buyers love and hate about Keyrings for Men

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Size-Overall”
0.5%of orders come back
“Tight fit”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Keyrings for Men questions

Answered from the same tracked data.