Key Case
MaybeThe top 5 brands take only 33% of clicks. But shoppers spend an estimated $43K a year here, so Key Case is a Maybe.
- Flapen Score
- 53 / 100Top 29% of 811 Automotive niches · +4 vs the category median of 4953
- Market size
- £43K/yr217K searches / yr
- 90-day growth
- -13.8%search demand this quarter
- Competition
- 22%top-5 click share · 57 brands · 71 sellers
Flapen Score
Key Case against its category
The dotted line is the Automotive average. Past it, Key Case is stronger. Inside it, weaker.
Market
The Key Case market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Key Case 217K times last year and spent an estimated £43K. The top 5 brands take 33% of clicks. Demand peaks in Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 217K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.
- Searches, last 12 months
- 217K
- Growth, 90 days vs prior 90
- -13.8%
- Conversion, latest week
- 1.8%
- Market size, estimated
- £43Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- car key holder36K searches a year
02 · Price
A sale here is worth £10.79.
Listings sell for £10.79 on average, from £3.11 to £36.70. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £10.79 that is £0 to £1K a year per listing.
- Average price
- £10.79under the $15 to $100 sweet spot
- Price range
- £3.11–£36.70
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #122 within Car Accessories. It carries 2,078 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 96%
- Out of stock, average day
- 12.4%
- Average rank
- #122in Car Accessories
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,078per listing
- Listings tracked
- 80
04 · Newcomers
0 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Key Case products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 22% of clicks. An open shelf where new products get seen.
Brands
57 rising
Sellers
71
Top-5 brand share
33%
Top 20: 73%
Top-5 click share
22%
Top 20: 57%
Open market
63%
- Brand 111%
- Brand 27%
- Brand 35%
- Brand 45%
- Brand 54%
- Brand 64%
Demand
Key Case search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.9×
Search terms
Top Key Case search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- car key holder36K/yr
- key wallet27K/yr
- key case27K/yr
- car key case24K/yr
- leather key pouch11K/yr
- key wallets for men11K/yr
- key holder pouch16K/yr
- key bag10K/yr
- leather key holder15K/yr
- keyring pouch7K/yr
Reviews and returns
What reviews say buyers love and hate about Key Case
We read the reviews and the return reasons for every product selling here.
“Broke”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Key Case questions
Answered from the same tracked data.