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Joke Gifts

Fail

Prices span $1.71–$11.68, mostly outside the sweet spot, so Joke Gifts is a Fail.

Flapen Score
45
45 / 100
Ranks 517 of 811 Automotive niches · −4 vs the category median of 49
Market size
£45K/yr586K searches / yr
90-day growth
-11.6%search demand this quarter
Competition
36%top-5 click share · 32 brands · 67 sellers

Flapen Score

Joke Gifts against its category

The dotted line is the Automotive average. Past it, Joke Gifts is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Joke Gifts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Joke Gifts 586K times last year and spent an estimated £45K. The top 5 brands take 45% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 586K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
586K
Growth, 90 days vs prior 90
-11.6%
Conversion, latest week
1.3%
Market size, estimated
£45Ka year
Peak month
December26.6× the quietest month
Top search term
joke gifts for men201K searches a year

02 · Price

A sale here is worth £5.90.

Listings sell for £5.90 on average, from £1.71 to £11.68. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £5.90 that is £590 to £1K a year per listing.

Average price
£5.90under the $15 to $100 sweet spot
Price range
£1.71–£11.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
£590–£1K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #84 within Car Accessories. It carries 1,109 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
98%
Out of stock, average day
6.1%
Average rank
#84in Car Accessories
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,109per listing
Listings tracked
40

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Joke Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

32 falling

Sellers

67

Top-5 brand share

45%

Top 20: 90%

Top-5 click share

36%

Top 20: 81%

Open market

50%

  • Brand 112%
  • Brand 210%
  • Brand 39%
  • Brand 47%
  • Brand 57%
  • Brand 65%

Demand

Joke Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 26.6×

Search terms

Top Joke Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • joke gifts for men201K/yr
  • joke gifts171K/yr
  • funny presents for men55K/yr
  • joke presents for men57K/yr
  • joke presents50K/yr
  • joke gift24K/yr
  • funny joke gifts13K/yr
  • joke present15K/yr

Reviews and returns

What reviews say buyers love and hate about Joke Gifts

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Gifting Purpose”
20%of negative reviews mention “Quality-Overall”
0.3%of orders come back
“Rubbish quality”
A buyer, on “Quality-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Joke Gifts questions

Answered from the same tracked data.