jerry can
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Brand share
Great44%top-5 brand share — no brand owns this niche
Avg price
Great£21.21avg listing price — sweet spot $15–$100
Review moat
Great292.84avg incumbent reviews — the moat a new listing must climb
Competition
Great31%top-5 click share — an open shelf
Price range
Great£8.63–£46.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Market size
Okay£128K£128K/yr · 113K searches
Growth
Bad-62.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, jerry can is a £128K/yr Amazon United Kingdom market (113K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Mar–Apr. Verdict: Worth a look — 61/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
jerry can market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- £127K–£170K
- units × avg price
- Conversion rate
- 5.3%
- Avg BSR
- #92
- Page quality
- 0%
- Prime
- 25%
- Sponsored
- 54%
- Out of stock
- 25.8%
- Avg brand age
- 62 months
- Avg seller age
- 180 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
32 rising
Sellers
78
Top-5 brand share
44%
Top 20: 91%
Top-5 click share
31%
Top 20: 69%
Open market
48%
- Bonnlo13%
- QuaHom8%
- Sealey8%
- Karl home8%
- Easy Shopping7%
- PowerChem7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -62.5% search growth over the last 90 days.Peak months: Mar, Apr · busiest ÷ quietest = 4.0×
Top jerry can search terms
- 20l jerry can33K/yr
- jerry can 25l27K/yr
- 20 litre jerry can16K/yr
- metal jerry can 20l with spout4K/yr
- gerry can 20l6K/yr
- 20l jerry can metal4K/yr
- 20ltr jerry can5K/yr
- jerry can 20l diesel5K/yr
- metal jerry can 20l5K/yr
- diesel can 20l4K/yr
Top jerry can products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Green Jerry Can 5 10 20 Litre Metal with Flexible Metal Spout - for Petrol and Diesel Oil Liquid - UN-Approved - With Spout Nozzle Inspected (5L Jerry Can With Spout)
Easy Shopping£18.234.3★40 rev
Faithfull 20 Litre Metal Jerry Can UN & TUV/GS Certified Fuel Container Carbon Steel Construction Painted Inside & Out with Lockable Cap Triple Handle Gasket Seal & Breather Pipe Green 20L
Faithfull£28.184.4★679 rev
Bonnlo 20L Petrol Can Fuel Oil Storage Can Metal Jerry Diesel Tank with Flexi Spout For Diesel Petrol Oil Container (Green)
Bonnlo£17.594.1★728 rev
Petrol Can 20L Jerry Can with Spout Metal Fuel Can Tank Portable Oil Can Diesel Storage Can for Car Truck Motorcycle Vehicle Off Road Emergency Supply 5 Gallon Water Jerry Can Container (Green)
QuaHom£16.844.4★138 rev
Karlhome 20 L Metal Gas Can Fuel Tank Can Petrol Diesel Storage Can Portable with Flexible Spout for Automobile Vehicle Off Road Emergency Supply Green
Karl home£16.544.1★294 rev
Newest
by launch date
25L Water Container Heavy Duty Food Grade HDPE Plastic Jerry Can Water Carrier Stackable 25 Litre Drum Tank with DIN 61 Cap Ideal for Camping Water Storage Car Washing Emergency & Industrial Use
Liquipak£8.63213 rev
2 X 25L Water Container Heavy Duty Stackable Jerry Can with DIN 61 Cap | Camping Water Carrier | Plastic Water Storage Tank | Ideal for Outdoor Emergency and Industrial Use
Liquipak£14.73213 rev
HDPE Plastic Emergency Petrol Diesel Oil Fuel Jerry Can 20L
ParkerBrand.com£23.5211 rev
Bonnlo 2Pcs 20L Jerry Can Fuel Oil Storage Can Metal Petrol Diesel Tank with Flexi Spout For Diesel Petrol Oil Container (Green)
Bonnlo£32.3633 rev
Metal Gas Can with Flexible Spout Portable Fuel Tank Petrol Diesel Storage Can Water Container for Automobile Vehicle Off Road Emergency Supply (20L Army Green)
Generic£16.706 rev
Trending
90-day click momentum
Jerry Can Fuel Can Metal Petrol Can Water Container Cans Extra Large Liquid Storage Canister For Diesel Petrol Oil & Water Container -UN Approved TUV/GS Certified (20L Jerry Can) Green
--£32.235.0★
Petrol Can 20L Jerry Can with Spout Metal Fuel Can Tank Portable Oil Can Diesel Storage Can for Car Truck Motorcycle Vehicle Off Road Emergency Supply 5 Gallon Water Jerry Can Container (Green)
QuaHom£16.844.4★
Draper 10L Plastic Petrol Can | Jerry Fuel Diesel Can | 10000cc Water Container | 20mm Flexible Spout Diameter | 290mm Spout Length | 09055 Green
Draper£11.074.6★
2 x 25L Water Container Heavy Duty Stackable Jerry Can | Food Grade | Camping Emergency Industrial
ENVIROZEST£15.034.6★
2 X 25L Water Container Heavy Duty Stackable Jerry Can with DIN 61 Cap | Camping Water Carrier | Plastic Water Storage Tank | Ideal for Outdoor Emergency and Industrial Use
Liquipak£14.734.8★
What buyers say about jerry can
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality,arrived earlier than expected,exactly what we wanted”
“Great value”
“Very sturdy”
“As described”
“No leaks”
“The cap fits and seals”
“Good for storage”
“Very handy”
“Great size and watertight”
“Sturdy and durable”
What buyers complain about
“just leaks everywhere”
“of lower quality”
“its showing signs of rusting”
“Cheap”
“Larger than expected”
“Cap Retaining pin is tricky”
“A little thin”
“I just broke it right away”
“Very weak and lids dont seal would not recommend”
“Photo needs updating”
Top return reasons
Common questions
- Is jerry can profitable to sell on Amazon United Kingdom?
- The niche generates £128K/yr across 61 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -62.5%. Flapen's verdict: Worth a look (61/100).
- How competitive is the jerry can niche?
- 32 brands and 78 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 44% of demand.
- What do buyers complain about in jerry can?
- Top complaints mined from reviews: Leak-Proof, Quality-Overall, Rusts/Corrodes. The return rate is 0.1%.
- When does demand for jerry can peak?
- Demand peaks in Mar–Apr; the busiest month runs 4.0× the quietest.
- What does it cost to enter the jerry can niche?
- Listings span £8.63–£46.83; the average listing price is £21.21 (sweet spot $15–$100). The average incumbent carries 293 reviews — the moat a new listing must climb.