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Ironing Water

Fail

Prices span $1.14–$15.95, mostly outside the sweet spot, so Ironing Water is a Fail.

Flapen Score
48
48 / 100
Ranks 415 of 811 Automotive niches · −1 vs the category median of 49
Market size
£722K/yr603K searches / yr
90-day growth
+9.0%search demand this quarter
Competition
69%top-5 click share · 7 brands · 62 sellers

Flapen Score

Ironing Water against its category

The dotted line is the Automotive average. Past it, Ironing Water is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ironing Water market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ironing Water 603K times last year and spent an estimated £722K. The top 5 brands take 95% of clicks. Demand peaks in Jun. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 13.7% of those searches ended in a purchase.

Shoppers searched for this 603K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.7% of those searches ended in a purchase. Searches in the last 90 days moved +9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £722K a year.

Searches, last 12 months
603K
Growth, 90 days vs prior 90
+9.0%
Conversion, latest week
13.7%
Market size, estimated
£722Ka year
Peak month
June2.3× the quietest month
Top search term
ironing water184K searches a year

02 · Price

A sale here is worth £8.78.

Listings sell for £8.78 on average, from £1.14 to £15.95. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 8,000 to 10,000 of them. At £8.78 that is £70K to £88K a year per listing.

Average price
£8.78under the $15 to $100 sweet spot
Price range
£1.14–£15.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
8,000–10,000
Revenue per listing a year
£70K–£88K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 27% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #99 within Oils & Fluids. It carries 641 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
27%
Out of stock, average day
0.5%
Average rank
#99in Oils & Fluids
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
641per listing
Listings tracked
15

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Ironing Water products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

62

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

2%

  • Brand 137%
  • Brand 228%
  • Brand 315%
  • Brand 48%
  • Brand 57%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Demand

Ironing Water search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 2.3×

Search terms

Top Ironing Water search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ironing water184K/yr
  • deionised water113K/yr
  • iron water47K/yr
  • deionised water 5l42K/yr
  • ironing water for steam iron37K/yr
  • de ionised water25K/yr
  • iron water for steam iron21K/yr
  • deionised water for steam iron14K/yr
  • de ionised water 5l13K/yr
  • ionised water16K/yr

Reviews and returns

What reviews say buyers love and hate about Ironing Water

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Value For Money”
22%of negative reviews mention “Leak-Proof”
0.1%of orders come back
“Unsealed lids, leaked before arriving”
A buyer, on “Leak-Proof”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Ironing Water questions

Answered from the same tracked data.