Ironing Water
FailPrices span $1.14–$15.95, mostly outside the sweet spot, so Ironing Water is a Fail.
- Flapen Score
- 48 / 100Ranks 415 of 811 Automotive niches · −1 vs the category median of 4948
- Market size
- £722K/yr603K searches / yr
- 90-day growth
- +9.0%search demand this quarter
- Competition
- 69%top-5 click share · 7 brands · 62 sellers
Flapen Score
Ironing Water against its category
The dotted line is the Automotive average. Past it, Ironing Water is stronger. Inside it, weaker.
Market
The Ironing Water market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Ironing Water 603K times last year and spent an estimated £722K. The top 5 brands take 95% of clicks. Demand peaks in Jun. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 13.7% of those searches ended in a purchase.
Shoppers searched for this 603K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.7% of those searches ended in a purchase. Searches in the last 90 days moved +9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £722K a year.
- Searches, last 12 months
- 603K
- Growth, 90 days vs prior 90
- +9.0%
- Conversion, latest week
- 13.7%
- Market size, estimated
- £722Ka year
- Peak month
- June2.3× the quietest month
- Top search term
- ironing water184K searches a year
02 · Price
A sale here is worth £8.78.
Listings sell for £8.78 on average, from £1.14 to £15.95. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 8,000 to 10,000 of them. At £8.78 that is £70K to £88K a year per listing.
- Average price
- £8.78under the $15 to $100 sweet spot
- Price range
- £1.14–£15.95
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- £70K–£88K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 27% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #99 within Oils & Fluids. It carries 641 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 27%
- Out of stock, average day
- 0.5%
- Average rank
- #99in Oils & Fluids
- Average rating
- 4.63 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 641per listing
- Listings tracked
- 15
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Ironing Water products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
62
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
2%
- Brand 137%
- Brand 228%
- Brand 315%
- Brand 48%
- Brand 57%
- Brand 63%
- Open — no brand owns it (1 brand, 2%)
Demand
Ironing Water search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 2.3×
Search terms
Top Ironing Water search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ironing water184K/yr
- deionised water113K/yr
- iron water47K/yr
- deionised water 5l42K/yr
- ironing water for steam iron37K/yr
- de ionised water25K/yr
- iron water for steam iron21K/yr
- deionised water for steam iron14K/yr
- de ionised water 5l13K/yr
- ionised water16K/yr
Reviews and returns
What reviews say buyers love and hate about Ironing Water
We read the reviews and the return reasons for every product selling here.
“Unsealed lids, leaked before arriving”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ironing Water questions
Answered from the same tracked data.









