Is ice scraper for car windscreen profitable to sell on Amazon United Kingdom?

The niche generates £351K/yr across 20 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -84.4%. Flapen's verdict: Worth a look (51/100).

How competitive is the ice scraper for car windscreen niche?

17 brands and 66 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 55% of demand.

What do buyers complain about in ice scraper for car windscreen?

Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 0.4%.

When does demand for ice scraper for car windscreen peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 81.0× the quietest.

What does it cost to enter the ice scraper for car windscreen niche?

Listings span £1.33–£12.62; the average listing price is £5.98 (sweet spot $15–$100). The average incumbent carries 1,455 reviews — the moat a new listing must climb.

ice scraper for car windscreen

Worth a look

Shows low returns (0.4%), but soft demand (-84.4% this quarter) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 6% kills the launch gate

Conversion

Great8.2%

search→purchase rate — share of searches ending in a sale

Brand share

Great55%

top-5 brand share — no brand owns this niche

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Market size

Good£351K

£351K/yr · 714K searches

Review moat

Good1,454.8

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£5.98

avg listing price — sweet spot $15–$100

Growth

Bad-84.4%

90-day search growth — must beat 0% to launch

Price range

Bad£1.33–£12.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, ice scraper for car windscreen is a £351K/yr Amazon United Kingdom market (714K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 100K–125K; avg 3,000–4,000/product
Revenue / yr: £598K–£748K; units × avg price
Launch success: —; 0 of 3 new (360d)
Conversion rate: 8.2%
Avg BSR: #16
Page quality: 0%
Prime: 100%
Sponsored: 55%
Out of stock: 6.8%
Avg brand age: 41 months
Avg seller age: 181 days

Competition

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

Top-5 brand share

55%

Top 20: 100%

Top-5 click share

52%

Top 20: 100%

Open market

38%

Sakura18%
AA10%
BEEWAY9%
Goodyear9%
Simply9%
Swedish Ice Scraper8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -84.4% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 81.0×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sakura SS5411 Squeegee Ice Scraper

Sakura£2.554.3★2,571 rev

AA Car Essentials AA1418 Ice Scraper

AA£4.614.3★2,341 rev

BEEWAY Ice Scraper - Wide 13cm TPU Blade - Efficency and No Scratches Ice Snow Frost Removal for Car SUV Truck Windscreen and Windows

BEEWAY£7.614.4★1,248 rev

1ABOVE Ice Scraper Non-Slip Soft Grip Scratch-Free Snow & Frost Remover for Car & SUV Windscreens (1)

1ABOVE£3.623.9★22 rev

Goodyear Ice Scraper Strong & Ergonomic with Extra-Wide Blade Soft Grip Handle Durable for Extreme Weather Ideal for Vehicles

Goodyear£4.034.1★463 rev

Newest

by launch date

ICEBLADE Heavy Duty Car Ice Scraper Ultra Sharp Wide Blade Strong 5mm Acrylic Fast & Safe Windscreen Scraper with Comfort Grip

ICEBLADE£10.1239 rev

6mo ago

Goodyear Ice Scraper Heavy-Duty Ice Breaker Teeth Extra-Wide Blade for Efficient Snow & Ice Clearing Comfortable Soft Grip Handle Perfect for Winter Car Care

Goodyear£3.7253 rev

10mo ago

HYDRO Ice Scraper with Wide 11cm Blade Efficient Scratch-Free Ice Snow And Frost Removal For Car And Truck Windscreen And Windows.

H HYDRO SIP£5.97123 rev

11mo ago

KFSCIP 2 Pcs Ice Scraper For Car Windscreen Car Scraper Ice Scraper With Soft Grip Handle Fridge Freezers Extra Strong Removal Tool Fast And Easy Ice And Snow Removal For Windscreens (Black)

KFSCIP£8.227 rev

1y ago

EarlyGrow 10cm Wide Plastic Ice Scraper Ice Snow Frost Removal for Cars Vans 4x4s Truck Windscreen and Windows No Scratches (1 Blue)

EarlyGrow£4.234 rev

1y ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Very well made”

Value For Money11%

“Good value for money”

Advertised Vs Actual Product11%

“As advertised”

Efficiency9%

“It does it's job well”

Strength8%

“Very strong”

Grip6%

“I also like the comfort foam grip”

Ease Of Use6%

“Easy to hold”

Durability5%

“This is a reliable”

Size-Overall4%

“Its a good size”

Scratch Resistance3%

“no scratches were left afterwards”

What buyers complain about

Quality-Overall22%

“Quality issues”

Durability11%

“Broke”

Size-Overall9%

“My car isnt very wide”

Value For Money7%

“Not worth it at all”

Windshield Issues6%

“Left marks on my window when I used it”

Strength3%

“brittle”

Scratch Resistance3%

“it isn't as good as I expected as it leaves a single line scratch on the windscreen”

Sharpness3%

“Very disappointed, doesn't do the job as it promised, plus the scraper has sharp plastic edges, so worried it scratches”

Rubber Quality2%

“They are rubbish the rubber is so hard you could use it as a scraper it is no good for removing water from glass”

Ease Of Use2%

“Not the greatest results when using”

Top return reasons

Defective Material/Parts21%

Windshield Issues17%

Size-Overall15%

Quality-Overall8%

Functionality-Overall7%

Color6%

Value For Money5%

Scratch Resistance3%

Strength2%

Advertised Vs Actual Product2%

Common questions

Is ice scraper for car windscreen profitable to sell on Amazon United Kingdom?: The niche generates £351K/yr across 20 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -84.4%. Flapen's verdict: Worth a look (51/100).
How competitive is the ice scraper for car windscreen niche?: 17 brands and 66 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 55% of demand.
What do buyers complain about in ice scraper for car windscreen?: Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 0.4%.
When does demand for ice scraper for car windscreen peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 81.0× the quietest.
What does it cost to enter the ice scraper for car windscreen niche?: Listings span £1.33–£12.62; the average listing price is £5.98 (sweet spot $15–$100). The average incumbent carries 1,455 reviews — the moat a new listing must climb.

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ice scraper for car windscreen

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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