hydraulic oil
Worth a lookShows low returns (0.4%), but a small market ($83K/yr) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible£27.57avg listing price — sweet spot $15–$100
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Review moat
Great220.3avg incumbent reviews — the moat a new listing must climb
Price range
Great£5.96–£54.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Okay+9.8%90-day search growth — must beat 0% to launch
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Bad£83K£83K/yr · 28K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United Kingdom niche tracking, hydraulic oil is a £83K/yr Amazon United Kingdom market (28K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 52/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
hydraulic oil market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- £69K–£83K
- units × avg price
- Conversion rate
- 10.8%
- Avg BSR
- #43
- Page quality
- 0%
- Prime
- 43%
- Sponsored
- 35%
- Out of stock
- 8.3%
- Avg brand age
- 77 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
40
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
62%
Top 20: 97%
Open market
10%
- SILVERHOOK30%
- HMT29%
- Carlube13%
- Lubrisolve6%
- Smith & Allan6%
- Westway Lubricants5%
- Open — no brand owns it (7 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +9.8% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 2.1×
Top hydraulic oil search terms
- hydraulic oil15K/yr
- hydraulic oil 464K/yr
- iso 46 hydraulic oil3K/yr
- hydraulic fluid2K/yr
- hydraulic oil 323K/yr
Top hydraulic oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Silverhook Hydraulic Oil ISO 32 5 Litre Anti-Wear Fluid Compressor Packaging May Vary
SILVERHOOK£14.604.7★922 rev
HMT HMTH00820L Premium Hydraulic Oil 46-20 Litre
HMT£52.934.7★262 rev
Silverhook Hydraulic Oil ISO 32 1 Litre Anti-Wear Fluid Compressor
SILVERHOOK£5.964.7★922 rev
Carlube Hydraulic Jack Oil for Trolley & Bottle Jacks - Anti-Wear 500ml Fluid - Outer Cover Design May VAry
Carlube£7.444.7★638 rev
HMT HMTH00620L Premium hydraulic oil ISO VG 32 20L
HMT£54.174.7★56 rev
Newest
by launch date
Linelube Hydraulic Oil ISO 46 (20 Litres)
Linelube£49.221 rev
1L - Hydraulic Oil (ISO 46)
ParkerBrand.com£9.8914 rev
ISO 46 Hydraulic Oil VG46 Fluid 5 Litre 5L
Smith & Allan£19.7118 rev
ISO 46 Hydraulic Oil VG46 Fluid 20 Litre 20L
Smith & Allan£44.2415 rev
ISO 32 Hydraulic Oil VG32 Fluid 20 Litre 20L
Smith & Allan£43.748 rev
Trending
90-day click momentumLinelube Hydraulic Oil ISO 46 (20 Litres)
Linelube£49.225.0★
HYDRAULIC 46 20L
RYE OIL LTD£50.680.0★
ISO 46 Hydraulic Oil VG46 Fluid 5 Litre 5L
Smith & Allan£19.714.8★
HMT HMTH00620L Premium hydraulic oil ISO VG 32 20L
HMT£54.174.7★
Hydraulic Oil ISO 32 HLP 32 10 Litres 10L
Westway Lubricants£39.164.9★
What buyers say about hydraulic oil
What buyers praise and complain about, mined from review topics.What buyers love
“Good product”
“Good value”
“Does the job”
“works well for me”
“i bought this one for ease of use”
What buyers complain about
“Not as advertised”
“no nozzle”
Top return reasons
Common questions
- Is hydraulic oil profitable to sell on Amazon United Kingdom?
- The niche generates £83K/yr across 23 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +9.8%. Flapen's verdict: Worth a look (52/100).
- How competitive is the hydraulic oil niche?
- 13 brands and 40 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in hydraulic oil?
- Top complaints mined from reviews: Advertised Vs Actual Product, Spray/Flow. The return rate is 0.4%.
- When does demand for hydraulic oil peak?
- Demand peaks in Sep–Oct; the busiest month runs 2.1× the quietest.
- What does it cost to enter the hydraulic oil niche?
- Listings span £5.96–£54.17; the average listing price is £27.57 (sweet spot $15–$100). The average incumbent carries 220 reviews — the moat a new listing must climb.