Horror Merchandise
MaybeAn estimated 0.6% of orders come back. But shoppers spend an estimated $32K a year here, so Horror Merchandise is a Maybe.
- Flapen Score
- 50 / 100Top 43% of 811 Automotive niches · +1 vs the category median of 4950
- Market size
- £32K/yr273K searches / yr
- 90-day growth
- -9.2%search demand this quarter
- Competition
- 32%top-5 click share · 37 brands · 142 sellers
Flapen Score
Horror Merchandise against its category
The dotted line is the Automotive average. Past it, Horror Merchandise is stronger. Inside it, weaker.
Market
The Horror Merchandise market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Horror Merchandise 273K times last year and spent an estimated £32K. The top 5 brands take 38% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 273K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.
- Searches, last 12 months
- 273K
- Growth, 90 days vs prior 90
- -9.2%
- Conversion, latest week
- 1.1%
- Market size, estimated
- £32Ka year
- Peak month
- December7.6× the quietest month
- Top search term
- horror gifts148K searches a year
02 · Price
A sale here is worth £11.06.
Listings sell for £11.06 on average, from £4.53 to £30.81. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £11.06 that is £0 to £1K a year per listing.
- Average price
- £11.06under the $15 to $100 sweet spot
- Price range
- £4.53–£30.81
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 21.1% of listings are out of stock. The average listing ranks #909 within Car Accessories. It carries 427 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 96%
- Out of stock, average day
- 21.1%
- Average rank
- #909in Car Accessories
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 427per listing
- Listings tracked
- 48
04 · Newcomers
2 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 11
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Horror Merchandise products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 32% of clicks. An open shelf where new products get seen.
Brands
37 falling
Sellers
142
Top-5 brand share
38%
Top 20: 83%
Top-5 click share
32%
Top 20: 72%
Open market
56%
- Brand 112%
- Brand 27%
- Brand 37%
- Brand 46%
- Brand 56%
- Brand 65%
Demand
Horror Merchandise search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.6×
Search terms
Top Horror Merchandise search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- horror gifts148K/yr
- horror merchandise47K/yr
- horror movie merchandise17K/yr
- horror merch12K/yr
- horror decor7K/yr
- horror gifts for women12K/yr
- horror movie gifts16K/yr
- horror gifts for men10K/yr
- scary gifts5K/yr
Reviews and returns
What reviews say buyers love and hate about Horror Merchandise
We read the reviews and the return reasons for every product selling here.
“not worth the price”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Conservatory Roof Cleaner
£161K/yr+19.9%
12v Water Pump
£149K/yr+67.3%
Car Flags
£60K/yr>1,000%
Ac Recharge Kit
£241K/yr>1,000%
Jockey Wheel
£182K/yr+52.3%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Horror Merchandise questions
Answered from the same tracked data.