Home Scent

Shoppers searched for this 196K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months

196K

Growth, 90 days vs prior 90

-16.7%

Conversion, latest week

5.9%

Market size, estimated

£77Ka year

Peak month

October1.8× the quietest month

Top search term

glade reed diffuser25K searches a year

Listings sell for £6.61 on average, from £1.47 to £16.44. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £6.61 that is £2K to £3K a year per listing.

Average price

£6.61under the $15 to $100 sweet spot

Price range

£1.47–£16.44

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

£2K–£3K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

65% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #64 within Car Accessories. It carries 2,726 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings

65%

Prime listings

96%

Out of stock, average day

0.0%

Average rank

#64in Car Accessories

Average rating

4.26 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,726per listing

Listings tracked

23

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

44 months