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Hir2 Headlight Bulb

Fail

Demand is soft, at -63.0% this quarter, so Hir2 Headlight Bulb is a Fail.

Flapen Score
39
39 / 100
Ranks 684 of 811 Automotive niches · −10 vs the category median of 49
Market size
£39K/yr54K searches / yr
90-day growth
-63.0%search demand this quarter
Competition
65%top-5 click share · 12 brands · 29 sellers

Flapen Score

Hir2 Headlight Bulb against its category

The dotted line is the Automotive average. Past it, Hir2 Headlight Bulb is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hir2 Headlight Bulb market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hir2 Headlight Bulb 54K times last year and spent an estimated £39K. The top 5 brands take 81% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -63.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
-63.0%
Conversion, latest week
4.0%
Market size, estimated
£39Ka year
Peak month
January4.7× the quietest month
Top search term
hir2 9012 headlight bulb24K searches a year

02 · Price

A sale here is worth £18.15.

Listings sell for £18.15 on average, from £6.40 to £33.07. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £18.15 that is £2K to £5K a year per listing.

Average price
£18.15inside the $15 to $100 sweet spot
Price range
£6.40–£33.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
2.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.2% of listings are out of stock. The average listing ranks #48 within Car Parts. It carries 2,025 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
21.2%
Average rank
#48in Car Parts
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,025per listing
Listings tracked
18

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Hir2 Headlight Bulb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

29

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

15%

  • Brand 136%
  • Brand 220%
  • Brand 314%
  • Brand 48%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (6 brands, 15%)

Demand

Hir2 Headlight Bulb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 4.7×

Search terms

Top Hir2 Headlight Bulb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hir2 9012 headlight bulb24K/yr
  • hir2 headlight bulb13K/yr
  • hir2 led headlight bulb7K/yr
  • hir26K/yr
  • toyota auris headlight bulbs4K/yr

Reviews and returns

What reviews say buyers love and hate about Hir2 Headlight Bulb

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Brightness/Shine/Glow”
33%of negative reviews mention “Brightness/Shine/Glow”
2.8%of orders come back
“Brighter not 💯 % whiter”
A buyer, on “Brightness/Shine/Glow”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Hir2 Headlight Bulb questions

Answered from the same tracked data.