Is hir2 headlight bulb profitable to sell on Amazon United Kingdom?

The niche generates £39K/yr across 18 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -63.0%. Flapen's verdict: Skip it (39/100).

How competitive is the hir2 headlight bulb niche?

12 brands and 29 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in hir2 headlight bulb?

Top complaints mined from reviews: Brightness/Shine/Glow, Durability, Quality-Overall. The return rate is 2.8%.

When does demand for hir2 headlight bulb peak?

Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 4.7× the quietest.

What does it cost to enter the hir2 headlight bulb niche?

Listings span £6.40–£33.07; the average listing price is £18.15 (sweet spot $15–$100). The average incumbent carries 2,025 reviews — the moat a new listing must climb.

hir2 headlight bulb

Skip it

Soft demand (-63.0% this quarter) — this niche doesn't clear our bar today.

Avg price

Great£18.15

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Good£6.40–£33.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.8%

return rate — above 5% kills the launch gate

Conversion

Good4.0%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,024.72

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Market size

Bad£39K

£39K/yr · 54K searches

Growth

Bad-63.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, hir2 headlight bulb is a £39K/yr Amazon United Kingdom market (54K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 39/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

hir2 headlight bulb market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: £54K–£73K; units × avg price
Conversion rate: 4.0%
Avg BSR: #48
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 21.2%
Avg brand age: 46 months
Avg seller age: 183 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

15%

Sinoparcel36%
OSRAM20%
Simply14%
ConBlom8%
WAIXINGREN5%
PHILIPS4%
Open — no brand owns it (6 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -63.0% search growth over the last 90 days.

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 4.7×

Open Trend

Top hir2 headlight bulb search terms

hir2 9012 headlight bulb24K/yr -59.9%4.9% conv.
hir2 headlight bulb13K/yr -71.2%3.9% conv.
hir2 led headlight bulb7K/yr -62.2%2.6% conv.
hir26K/yr -66.4%3.0% conv.
toyota auris headlight bulbs4K/yr -48.4%2.6% conv.

All search terms

Top hir2 headlight bulb products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sinoparcel HIR2 9012 Headlight Bulb 35% Whiter +150% More Brightness 3800K White HIR2 9012 Bulb for Low or High Beam 12V 55W Pack of 2

Sinoparcel£12.294.3★7,862 rev

HIR2 (9012) HEADLIGHT BULB

Simply£6.404.3★224 rev

OSRAM 9012 Headlight Bulb

OSRAM£16.424.2★1,154 rev

Hir2 9012 LED Headlight Bulbs 12V 70W 12000Lumens 6000K Xenon White Hir2 9012 LED Auto Car Headlight Conversion Kit 360 Degree Adjustable Beam Lamps IP67 Waterproof Pack of 2 (9012 / HIR2)

ConBlom£20.224.1★892 rev

OSRAM Cool Blue Intense NextGen Halogen bulb - HIR2-12V/55W - 1 piece

OSRAM£23.444.2★2,869 rev

Newest

by launch date

Sinoparcel White HIR2 9012 Headlight Bulb 5000K White HIR2 Headlight Bulb for Low or High Beam 12V 55W PX22d Pack of 2

Sinoparcel£13.147,862 rev

3mo ago

SPOLI HIR2/9012 Led Headlight Bulb 30000LM 6500k 120w Diamond White Light Car Bulbs Kit With Fan 300% Brightnes 9012 High Or Low Beam Mini 1:1 Halogen Headlight Design Canbus Ready Black 2 Pack

SPOLI£23.837 rev

4mo ago

Sinoparcel Premium HIR2 LED Headlight Bulb 600% Brighter 6500K Bright White HIR2 9012 Headlight Bulb Built-in Cooling Fan for Low or High Beam IP67 Pack of 2

Sinoparcel£26.8418 rev

9mo ago

Quinton Hazell 9012 HIR2 Halogen Headlight Bulb - 12v 55w - Colour: 3200k Brightness: 1500 Lumen - PX22d - OE Quality Replacement Car Headlamp - QBL9012

Quinton Hazell£6.8510 rev

1y ago

FREERAP 9012 LED Bulb 26000LM 6500K 500% Super Brighter HIR2 LED Headlight Bulb with Fan Built-in Turbo Fan Exterior Bulb IP68 Waterproof Plug and Play Pack of 2(9012/HIR2)

FREERAP£13.88220 rev

1y ago

What buyers say about hir2 headlight bulb

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow37%

“Brightness is good”

Quality-Overall19%

“Good quality and easy fitting”

Size-Overall18%

“Perfect fit for Vauxhall Insignia 2014”

Value For Money13%

“Great value”

Advertised Vs Actual Product3%

“Better than what I expected”

Design-Overall2%

“Does exactly what it is designed to do”

Ease Of Use2%

“Super easy”

Assembly/Installation1%

“Easy to install”

Maintenance And Repair1%

“Easy fixing”

Durability1%

“they're holding up well”

What buyers complain about

Brightness/Shine/Glow33%

“Brighter not 💯 % whiter”

Durability23%

“Broken after less than two months”

Quality-Overall13%

“Extremely poor quality”

Functionality-Overall8%

“Only one bulb worked”

Color5%

“Brighter not 💯 % whiter”

Defective Material/Parts4%

“One side is not bright enough is it faulty”

Assembly/Installation2%

“Part fall apart during installation”

Strength1%

“its too fragile”

Top return reasons

Size-Overall34%

Compatibility-Overall22%

Brightness/Shine/Glow10%

Functionality-Overall8%

Defective Material/Parts6%

Advertised Vs Actual Product4%

Color3%

Connectivity-Overall3%