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34

hasbulla

Skip it

A small market ($880/yr) — this niche doesn't clear our bar today.

Market size 0Growth 10Conversion 11Competition 13Returns 99Price range 49Avg price 37Brand share 24Review moat 94Quality gap 85

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Review moat

Great114.25

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Okay£3.80–£25.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£10.40

avg listing price — sweet spot $15–$100

Brand share

Bad90%

top-5 brand share — brand-locked demand

Competition

Bad85%

top-5 click share — a locked-up shelf

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Growth

Bad-29.8%

90-day search growth — must beat 0% to launch

Market size

Bad£880

£880/yr · 10K searches

According to Flapen's Amazon United Kingdom niche tracking, hasbulla is a £880/yr Amazon United Kingdom market (10K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 34/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

hasbulla market data

Units sold / yr
100–250
avg 0–100/product
Revenue / yr
£1K–£3K
units × avg price
Conversion rate
0.9%
Avg BSR
#10,365
Page quality
0%
Prime
50%
Sponsored
13%
Out of stock
27.4%
Avg brand age
47 months
Avg seller age
240 days

Competition & brand share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 rising

Sellers

8

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

4%

  • Hippowarehouse30%
  • R&M ORIENT25%
  • Hambli20%
  • HWC Trading9%
  • New Spirit Original6%
  • Cokoozoo6%
  • Open — no brand owns it (1 brand, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -29.8% search growth over the last 90 days.
2K2KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 10.2×

Top hasbulla search terms

  • hasbulla6K/yr
  • hasbulla air freshener3K/yr
  • hasbulla air freshener car314/yr
  • hasbulla gifts232/yr
All search terms

Top hasbulla products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£8820%£17630%£26440%£3521101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 8 tracked products in this niche — three views at once, no toggling.

What buyers say about hasbulla

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall33%

“Well made”

What buyers complain about

Advertised Vs Actual Product50%

“False advertisement”

Smell23%

“No smell”

Stale/Rotten/Spoiled13%

“Rubbish”

Material Quality6%

“Its just cheap plastic with a picture”

Ease Of Use4%

“not much use”

Top return reasons

Advertised Vs Actual Product70%
Functionality-Overall20%
Material Quality10%

Common questions

Is hasbulla profitable to sell on Amazon United Kingdom?
The niche generates £880/yr across 8 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -29.8%. Flapen's verdict: Skip it (34/100).
How competitive is the hasbulla niche?
7 brands and 8 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in hasbulla?
Top complaints mined from reviews: Advertised Vs Actual Product, Smell, Stale/Rotten/Spoiled. The return rate is 0.2%.
When does demand for hasbulla peak?
Demand peaks in Nov–Dec; the busiest month runs 10.2× the quietest.
What does it cost to enter the hasbulla niche?
Listings span £3.80–£25.96; the average listing price is £10.40 (sweet spot $15–$100). The average incumbent carries 114 reviews — the moat a new listing must climb.