hammerite grey metal paint
Skip itA small market ($47K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+22.6%90-day search growth — must beat 0% to launch
Review moat
Okay2,512.69avg incumbent reviews — the moat a new listing must climb
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Avg price
Bad£8.36avg listing price — sweet spot $15–$100
Price range
Bad£3.73–£17.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£47K£47K/yr · 48K searches
According to Flapen's Amazon United Kingdom niche tracking, hammerite grey metal paint is a £47K/yr Amazon United Kingdom market (48K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Mar–Apr–May–Aug. Verdict: Skip it — 46/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
hammerite grey metal paint market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- £33K–£42K
- units × avg price
- Conversion rate
- 11.8%
- Avg BSR
- #388
- Page quality
- 0%
- Prime
- 81%
- Sponsored
- 50%
- Out of stock
- 1.9%
- Avg brand age
- 61 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
79
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
9%
- Hammerite58%
- 151 Coatings14%
- RUSTINS7%
- Xtremeauto5%
- PNJB5%
- VGSEBA3%
- Open — no brand owns it (4 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +22.6% search growth over the last 90 days.Peak months: Mar, Apr, May, Aug · busiest ÷ quietest = 3.3×
Top hammerite grey metal paint search terms
- silver metal paint14K/yr
- silver paint for metal12K/yr
- hammerite silver metal paint8K/yr
- silver hammerite metal paint5K/yr
- hammerite silver3K/yr
- silver radiator paint3K/yr
- stainless steel paint3K/yr
Top hammerite grey metal paint products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hammerite Direct to Rust Metal Paint Smooth Silver Finish 250ml Durable Protective Coating for Indoor & Outdoor Metal Surfaces Quick Drying Long-Lasting Rust Protection
Hammerite£7.414.6★21,619 rev
151 Metallic Paint 180ml Silver
151 Coatings£3.734.3★897 rev
Hammerite 5084798 Direct to Rust Metal Paint - Hammered Silver Finish 250ML
Hammerite£7.634.6★1,158 rev
RUSTINS MPSR250 250ml Metal Paint - Silver
RUSTINS£7.094.4★3,179 rev
Hammerite Spray Paint for Metal. Direct to Rust Exterior Silver Metal Paint Smooth Finish. Corrosion Resistant Silver Gloss Paint and Rust Remover 8 Year Protection - 400ml Aerosol 0.5 SqM Coverage
Hammerite£10.194.7★983 rev
Newest
by launch date
Nicpro Metallic Silver Acrylic Paint 4oz/120ml Silver Leaf Paint Non Toxic Non Fading Art Craft Paints for Canvas Wood Clay Fabric Metal Furniture Art Supplies
Nicpro£7.042,025 rev
PNJB Non-Drip Metallic Silver Gloss Paint Quick-Drying Interior and Exterior Long-Lasting Protection Ideal For Wood Metal 300ml (1PCS)
PNJB£8.896 rev
PNJB Bright Silver Metallic Paint Interior & Exterior Ideal On Metal Quick Drying Wood And Concrete Protective Coating Longlasting 300ml (1PCS)
PNJB£8.4240 rev
VGSEBA Acrylic Paint Metallic Silver Non Toxic Non Fading
VGSEBA£8.063,002 rev
Xtremeauto Enamel Touch Up Paint 30ml For Kitchen Appliances & Bathroom - Fast Drying Repair - Suitable For Radiator Shower Fridge Sink Chips and Scrapes (Silver)
Xtremeauto£8.322,006 rev
Trending
90-day click momentumNicpro Metallic Silver Acrylic Paint 4oz/120ml Silver Leaf Paint Non Toxic Non Fading Art Craft Paints for Canvas Wood Clay Fabric Metal Furniture Art Supplies
Nicpro£7.044.7★
PNJB Non-Drip Metallic Silver Gloss Paint Quick-Drying Interior and Exterior Long-Lasting Protection Ideal For Wood Metal 300ml (1PCS)
PNJB£8.893.4★
RUSTINS MPSR250 250ml Metal Paint - Silver
RUSTINS£7.094.4★
Hammerite 5158234 750ml Metal Paint - Smooth Silver
Hammerite£16.864.7★
Hammerite Direct to Rust Metal Paint Aerosol Hammered Finish 400ML Silver
Hammerite£10.064.7★
What buyers say about hammerite grey metal paint
What buyers praise and complain about, mined from review topics.What buyers love
“Hard wearing quality paint”
“Excellent product”
“Excellent price excellent quality Great packaging”
“Very easy to use”
“Sprays evenly, good colour”
“Good colour”
“Good coverage”
“does the job”
“Nice metallic silver paint”
“Excellent rust coverage”
What buyers complain about
“No idea where the black came from”
“Paint very runny”
“The nozzle is really problematic”
“Very poor quality not metallic”
“The parcels (4) were left just inside the drive gate in the pouring rain not as stated in the porch”
“it still isent dry cant get the smell of paint out of my room”
“Expensive,”
“Small pot”
“Basically impossible to use”
“Tried the nozzle it spluttered then leaked everywhere”
Top return reasons
Common questions
- Is hammerite grey metal paint profitable to sell on Amazon United Kingdom?
- The niche generates £47K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +22.6%. Flapen's verdict: Skip it (46/100).
- How competitive is the hammerite grey metal paint niche?
- 10 brands and 79 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in hammerite grey metal paint?
- Top complaints mined from reviews: Color, Paint Quality, Spray/Flow. The return rate is 0.6%.
- When does demand for hammerite grey metal paint peak?
- Demand peaks in Mar–Apr–May–Aug; the busiest month runs 3.3× the quietest.
- What does it cost to enter the hammerite grey metal paint niche?
- Listings span £3.73–£17.45; the average listing price is £8.36 (sweet spot $15–$100). The average incumbent carries 2,513 reviews — the moat a new listing must climb.