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Hammerite Grey Metal Paint

Fail

Shoppers spend an estimated $47K a year here, so Hammerite Grey Metal Paint is a Fail.

Flapen Score
46
46 / 100
Ranks 486 of 811 Automotive niches · −3 vs the category median of 49
Market size
£47K/yr48K searches / yr
90-day growth
+22.6%search demand this quarter
Competition
67%top-5 click share · 10 brands · 79 sellers

Flapen Score

Hammerite Grey Metal Paint against its category

The dotted line is the Automotive average. Past it, Hammerite Grey Metal Paint is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hammerite Grey Metal Paint market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hammerite Grey Metal Paint 48K times last year and spent an estimated £47K. The top 5 brands take 88% of clicks. Demand peaks in Mar–Apr–May–Aug. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 11.8% of those searches ended in a purchase.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.8% of those searches ended in a purchase. Searches in the last 90 days moved +22.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
+22.6%
Conversion, latest week
11.8%
Market size, estimated
£47Ka year
Peak month
April3.3× the quietest month
Top search term
silver metal paint14K searches a year

02 · Price

A sale here is worth £8.36.

Listings sell for £8.36 on average, from £3.73 to £17.45. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £8.36 that is £2K to £4K a year per listing.

Average price
£8.36under the $15 to $100 sweet spot
Price range
£3.73–£17.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #388 within Paintwork. It carries 2,513 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
81%
Out of stock, average day
1.9%
Average rank
#388in Paintwork
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,513per listing
Listings tracked
16

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Hammerite Grey Metal Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

79

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

9%

  • Brand 158%
  • Brand 214%
  • Brand 37%
  • Brand 45%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (4 brands, 9%)

Demand

Hammerite Grey Metal Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26DecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Aug · busiest ÷ quietest = 3.3×

Search terms

Top Hammerite Grey Metal Paint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • silver metal paint14K/yr
  • silver paint for metal12K/yr
  • hammerite silver metal paint8K/yr
  • silver hammerite metal paint5K/yr
  • hammerite silver3K/yr
  • silver radiator paint3K/yr
  • stainless steel paint3K/yr

Reviews and returns

What reviews say buyers love and hate about Hammerite Grey Metal Paint

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Paint Quality”
13%of negative reviews mention “Color”
0.6%of orders come back
“No idea where the black came from”
A buyer, on “Color”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Hammerite Grey Metal Paint questions

Answered from the same tracked data.