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H11 Headlight Bulb

Fail

Demand is soft, at -47.3% this quarter, so H11 Headlight Bulb is a Fail.

Flapen Score
41
41 / 100
Ranks 635 of 811 Automotive niches · −8 vs the category median of 49
Market size
£60K/yr75K searches / yr
90-day growth
-47.3%search demand this quarter
Competition
51%top-5 click share · 14 brands · 53 sellers

Flapen Score

H11 Headlight Bulb against its category

The dotted line is the Automotive average. Past it, H11 Headlight Bulb is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The H11 Headlight Bulb market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for H11 Headlight Bulb 75K times last year and spent an estimated £60K. The top 5 brands take 81% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -47.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months
75K
Growth, 90 days vs prior 90
-47.3%
Conversion, latest week
4.0%
Market size, estimated
£60Ka year
Peak month
December4.0× the quietest month
Top search term
h11 led headlight bulb49K searches a year

02 · Price

A sale here is worth £19.90.

Listings sell for £19.90 on average, from £8.71 to £39.57. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £19.90 that is £0 to £2K a year per listing.

Average price
£19.90inside the $15 to $100 sweet spot
Price range
£8.71–£39.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
7.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #49 within Car Parts. It carries 1,232 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
7.2%
Average rank
#49in Car Parts
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,232per listing
Listings tracked
31

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top H11 Headlight Bulb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

53

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

51%

Top 20: 89%

Open market

13%

  • Brand 134%
  • Brand 221%
  • Brand 311%
  • Brand 48%
  • Brand 58%
  • Brand 66%
  • Open — no brand owns it (8 brands, 13%)

Demand

H11 Headlight Bulb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 4.0×

Search terms

Top H11 Headlight Bulb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • h11 led headlight bulb49K/yr
  • h11 led fog light bulb8K/yr
  • h11 led8K/yr
  • h11 led bulb10K/yr

Reviews and returns

What reviews say buyers love and hate about H11 Headlight Bulb

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Brightness/Shine/Glow”
27%of negative reviews mention “Durability”
7.7%of orders come back
“dead within 2 months”
A buyer, on “Durability”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common H11 Headlight Bulb questions

Answered from the same tracked data.