ground anchor
Worth a lookShows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great£20.40avg listing price — sweet spot $15–$100
Price range
Great£12.47–£36.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+64.4%90-day search growth — must beat 0% to launch
Review moat
Good719.86avg incumbent reviews — the moat a new listing must climb
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Market size
Bad£84K£84K/yr · 140K searches
According to Flapen's Amazon United Kingdom niche tracking, ground anchor is a £84K/yr Amazon United Kingdom market (140K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Apr–May–Jun–Jul–Aug. Verdict: Worth a look — 57/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
ground anchor market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- £82K–£102K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #58
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 81%
- Out of stock
- 9.9%
- Avg brand age
- 42 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
42
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
58%
Top 20: 98%
Open market
28%
- Clever Leon30%
- Payivsve21%
- XDP Recreation7%
- Ewilibe6%
- MightyPhine4%
- Mordx4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +64.4% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 3.0×
Top ground anchor search terms
- ground anchor66K/yr
- ground anchors23K/yr
- swing anchor10K/yr
- ground anchors for swing set6K/yr
- swing anchors6K/yr
- swing anchors for grass3K/yr
- ground anchors heavy duty8K/yr
- swing ground anchors4K/yr
- shed anchor kit5K/yr
- heavy duty ground anchor5K/yr
Top ground anchor products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Clever Leon 4 Pack Swing Set Ground Anchors Heavy Duty Driven Ground Anchors for Swing Set and Wooden Playset Galvanised Steel Playground Anchors with Screws Made in EU 43 cm
Clever Leon£24.644.6★3 rev
Payivsve Ground Anchor Pack of 4 Heavy Duty High Wind Resistant with Straps
Payivsve£18.574.6★570 rev
XDP RECREATION 70113 Swing Set Trampoline & Patio Furniture Metal Ground Anchor Kit Hardware Bronze
XDP Recreation£13.254.0★6,974 rev
Ground Anchors Heavy Duty Tent Stakes 18 Inch Swing Set Anchors Kit Screw in Fully Welded Spiral Earth Anchors Trampoline Stakes High Wind Metal for Shed Tent Carports Securing Animals Camping 4Pcs
Ewilibe£26.734.5★385 rev
Payivsve Ground Anchor Ground Anchor Heavy Duty Robust Ground Anchors Set of 4 with Straps Trampoline Ground Anchor Trampoline Set for Attaching Trampoline Canopy Swing etc
Payivsve£26.664.4★228 rev
Newest
by launch dateClever Leon 4 Pack Swing Set Ground Anchors Heavy Duty Driven Ground Anchors for Swing Set and Wooden Playset Galvanised Steel Playground Anchors with Screws Made in EU 43 cm
Clever Leon£24.643 rev
SCHINTILLO Ground Anchor Fence Post Spike 4PCS Hot-dip Galvanized Swing Anchor Heavy Duty for Wooden Post Play Tower(3mm Thickened Steel)
SCHINTILLO£23.3263 rev
Nomiou 4-Piece Fence Post Anchor Set Galvanized Windproof & Rainproof Swing Ground Anchor for Kids Swing & Wooden Playhouse
Nomiou£18.75106 rev
Payivsve Ground Anchor Ground Anchor Heavy Duty Robust Ground Anchors Set of 4 with Straps Trampoline Ground Anchor Trampoline Set for Attaching Trampoline Canopy Swing etc
Payivsve£26.66228 rev
Heavy Duty Ground Anchor Pack of 4 Robust Fully Screwed Ground Anchor for Attaching Trampolines Canopies Swings etc
Payivsve£24.88220 rev
Trending
90-day click momentumClever Leon 4 Pack Swing Set Ground Anchors Heavy Duty Driven Ground Anchors for Swing Set and Wooden Playset Galvanised Steel Playground Anchors with Screws Made in EU 43 cm
Clever Leon£24.644.6★
SCHINTILLO Ground Anchor Fence Post Spike 4PCS Hot-dip Galvanized Swing Anchor Heavy Duty for Wooden Post Play Tower(3mm Thickened Steel)
SCHINTILLO£23.324.2★
Heavy Duty Ground Anchor Pack of 4 Robust Fully Screwed Ground Anchor for Attaching Trampolines Canopies Swings etc
Payivsve£24.884.6★
Payivsve Ground Anchor Ground Anchor Heavy Duty Robust Ground Anchors Set of 4 with Straps Trampoline Ground Anchor Trampoline Set for Attaching Trampoline Canopy Swing etc
Payivsve£26.664.4★
Ground Anchor for Trampoline Set of 4 Ground Anchor with 4 Straps (2.5 m Length) Heavy Duty Ground Anchors Resist High Wind Ideal for Outdoor
Payivsve£18.304.5★
What buyers say about ground anchor
What buyers praise and complain about, mined from review topics.What buyers love
“looks good well-made”
“Easy to setup and strong as #### East to setup and very strong”
“Installation went ok”
“Easy to use”
“Good price”
“it has exceeded expectations”
“Good heavy duty wall mount for peace of mind”
“Great quality heavy duty product”
“Great fit”
“Great product - keep your kids safe when they use their outside play equipment”
What buyers complain about
“snapped with very little force”
“round as its not the right size absolutely useless”
“some broke instantly”
“harder to get them back out”
“Does not anchor anything”
“Real tough stuff”
“gone rusty really quickly”
“rubbish”
“The design is completely flawed”
“Doesnt move at all now”
Top return reasons
Common questions
- Is ground anchor profitable to sell on Amazon United Kingdom?
- The niche generates £84K/yr across 21 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +64.4%. Flapen's verdict: Worth a look (57/100).
- How competitive is the ground anchor niche?
- 17 brands and 42 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in ground anchor?
- Top complaints mined from reviews: Strength, Size-Overall, Durability. The return rate is 1.3%.
- When does demand for ground anchor peak?
- Demand peaks in Apr–May–Jun–Jul–Aug; the busiest month runs 3.0× the quietest.
- What does it cost to enter the ground anchor niche?
- Listings span £12.47–£36.17; the average listing price is £20.40 (sweet spot $15–$100). The average incumbent carries 720 reviews — the moat a new listing must climb.