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Grit Salt

Fail

Demand is soft, at -88.3% this quarter, so Grit Salt is a Fail.

Flapen Score
42
42 / 100
Ranks 604 of 811 Automotive niches · −7 vs the category median of 49
Market size
£237K/yr256K searches / yr
90-day growth
-88.3%search demand this quarter
Competition
72%top-5 click share · 7 brands · 22 sellers

Flapen Score

Grit Salt against its category

The dotted line is the Automotive average. Past it, Grit Salt is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grit Salt market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Grit Salt 256K times last year and spent an estimated £237K. The top 5 brands take 94% of clicks. Demand peaks in Jan–Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 7.6% of those searches ended in a purchase.

Shoppers searched for this 256K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -88.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £237K a year.

Searches, last 12 months
256K
Growth, 90 days vs prior 90
-88.3%
Conversion, latest week
7.6%
Market size, estimated
£237Ka year
Peak month
January82.3× the quietest month
Top search term
road salt14K searches a year

02 · Price

A sale here is worth £12.20.

Listings sell for £12.20 on average, from £8.01 to £17.94. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At £12.20 that is £15K to £18K a year per listing.

Average price
£12.20under the $15 to $100 sweet spot
Price range
£8.01–£17.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,250–1,500
Revenue per listing a year
£15K–£18K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 21% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #6 within Car Accessories. It carries 720 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
21%
Out of stock, average day
2.1%
Average rank
#6in Car Accessories
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
720per listing
Listings tracked
14

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Grit Salt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

22

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

3%

  • Brand 145%
  • Brand 226%
  • Brand 312%
  • Brand 45%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (1 brand, 3%)

Demand

Grit Salt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov · busiest ÷ quietest = 82.3×

Search terms

Top Grit Salt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • road salt14K/yr
  • grit salt84K/yr
  • rock salt for driveways27K/yr
  • white rock salt4K/yr
  • gritting salt20K/yr
  • deicing salt7K/yr
  • de icing salt11K/yr
  • driveway salt4K/yr
  • salt grit14K/yr
  • deicing salt for paths8K/yr

Reviews and returns

What reviews say buyers love and hate about Grit Salt

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Value For Money”
24%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“could be cheaper”
A buyer, on “Value For Money”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Grit Salt questions

Answered from the same tracked data.