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Grease

strong incumbent ratings (4.6★) — Grease doesn't clear our bar today.

Flapen Score

40
Skip it

Ranks 664 of 811 Automotive niches · −9 vs the category median of 49

Market size 24Growth 34Conversion 49Competition 25Returns 99Price range 66Avg price 29Brand share 32Review moat 61Quality gap 23
This niche Category average · 811 niches

Is Grease profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Grease is a £97K/yr Amazon United Kingdom market (262K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Aug–Oct–Nov–Dec. Verdict: Skip it — 40/100.

Grease: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +7.0% over the last 90 days and 3.9% of searches end in a purchase.

£97K

revenue / yr

Units sold / yr15K
Search volume / yr+7.0%262K
Conversion rate3.9%
Avg price£9.54

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers11 · 61
Top-5 product click share70%
Open market14%
Avg brand age73 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement44%
New entrants (1y)1· 0 succeeded
Avg rating4.6★
Avg reviews1,062

Top Grease products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

£0£10K£19K£29K£39K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

61

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

10%

  • Carlube40%
  • Comma30%
  • SILVERHOOK6%
  • AstraVox5%
  • Peaty's5%
  • Atkinson Oil Co.4%
  • Open — no brand owns it (5 brands, 10%)

Grease demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume262KCVR3.9%Products16Brands11Top 5 Brands86%OOS Rate12.0%Rating4.6★Reviews1,062Avg BSR#31
50K30KSpike '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Oct, Nov, Dec · busiest ÷ quietest = 4.2×

Top Grease search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • grease194K/yr
  • bearing grease15K/yr
  • car grease lubricant8K/yr
  • greace8K/yr
  • lubricant grease automotive7K/yr
  • wheel bearing grease6K/yr
  • multi purpose grease6K/yr
  • car grease5K/yr
  • multipurpose grease4K/yr
  • greese7K/yr

What reviews say buyers love and hate about Grease

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews
Value For Money26%

Well worth the money

Lubrication20%

The perfect cartridges recommended to go with the Grease gun

Advertised Vs Actual Product20%

Did what it said it would do

Quality-Overall15%

No complaints

Ease Of Use6%

Ease of use

What buyers complain about

86% of reviews
Size-Overall38%

very small

Noise Level19%

My car boot was making a noise when I opened it

Value For Money13%

So it is expensive for what you get

Functionality-Overall13%

Doesnt work out of the box

Thickness3%

It's very thick

Grease return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

35%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
26%
2Defective Material/Parts
23%
3Compatibility-Overall
8%
4Functionality-Overall
6%
5Lubrication
6%

Common Grease questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Grease 40/100 on Amazon United Kingdom — Skip it. The niche generates £97K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +7.0% over the last 90 days.
Search demand for Grease on Amazon United Kingdom peaks in Aug–Oct–Nov–Dec, where the busiest month runs 4.2× the quietest.