Is grease profitable to sell on Amazon United Kingdom?

The niche generates £97K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +7.0%. Flapen's verdict: Skip it (40/100).

How competitive is the grease niche?

11 brands and 61 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in grease?

Top complaints mined from reviews: Size-Overall, Noise Level, Value For Money. The return rate is 0.2%.

When does demand for grease peak?

Demand peaks in Aug–Oct–Nov–Dec; the busiest month runs 4.2× the quietest.

What does it cost to enter the grease niche?

Listings span £2.57–£39.65; the average listing price is £9.54 (sweet spot $15–$100). The average incumbent carries 1,062 reviews — the moat a new listing must climb.

grease

Skip it

Strong incumbent ratings (4.6★) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Price range

Good£2.57–£39.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,062.19

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Growth

Okay+7.0%

90-day search growth — must beat 0% to launch

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Avg price

Okay£9.54

avg listing price — sweet spot $15–$100

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Market size

Bad£97K

£97K/yr · 262K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United Kingdom niche tracking, grease is a £97K/yr Amazon United Kingdom market (262K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Aug–Oct–Nov–Dec. Verdict: Skip it — 40/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

grease market data

Units sold / yr: 13K–15K; avg 500–750/product
Revenue / yr: £119K–£143K; units × avg price
Conversion rate: 3.9%
Avg BSR: #31
Page quality: 0%
Prime: 81%
Sponsored: 44%
Out of stock: 12.0%
Avg brand age: 73 months
Avg seller age: 182 days

Competition & brand share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

10%

Carlube40%
Comma30%
SILVERHOOK6%
AstraVox5%
Peaty's5%
Atkinson Oil Co.4%
Open — no brand owns it (5 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +7.0% search growth over the last 90 days.

Peak months: Aug, Oct, Nov, Dec · busiest ÷ quietest = 4.2×

Open Trend

Top grease search terms

grease194K/yr +6.2%3.6% conv.
bearing grease15K/yr +11.4%9.7% conv.
car grease lubricant8K/yr +8.7%2.4% conv.
greace8K/yr +28.3%0.7% conv.
lubricant grease automotive7K/yr +13.0%0.1% conv.
wheel bearing grease6K/yr +18.4%9.8% conv.
multi purpose grease6K/yr +2.5%10.2% conv.
car grease5K/yr -11.2%10.1% conv.
multipurpose grease4K/yr -1.4%8.2% conv.
greese7K/yr +6.3%8.0% conv.

All search terms

Top grease products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TETROSYL LTD Carlube Xmg070 Lithium Multi-Purpose Grease

Carlube£2.574.6★869 rev

Comma BG2500G High Performance Bearing Grease 500 g

Comma£8.034.8★1,797 rev

AstraVox White Lithium Grease Multi-Purpose Lubricant Lithium Grease with Brush for Hinges Bearings Gears Ideal for Automotive Marine Industrial and Household Use (1.06oz) (1)

AstraVox£6.194.6★424 rev

Carlube XMG500 Lithium Multi-Purpose Grease 500G

Carlube£8.194.6★1,844 rev

Peatys Bike Assembly Grease - Readily Biodegradable Bicycle Grease Long-Lasting Bike Lubricant with Anti-Corrosion Protection For all Bicycle Builds General Maintenance & Carbon Safe 100 g

Peaty's£6.734.7★1,048 rev

Newest

by launch date

White Lithium Grease Multi-Purpose Lubricant Lithium Grease Tube with Brush Garage Door Lubricant for Hinges Bearings Gears Track Rail Ideal for Marine Automotive Industrial (30ML)

Bellisinno£6.69222 rev

4mo ago

AstraVox White Lithium Grease Multi-Purpose Lubricant Lithium Grease with Brush for Hinges Bearings Gears Ideal for Automotive Marine Industrial and Household Use (1.06oz) (1)

AstraVox£6.19424 rev

1y ago

High Temp Lithium Grease for Bikes Lithium Grease Multi-Purpose Bike Gre-ase White Lith-ium Gre-ase Anti Seize Grea-se Anti-Seize Copper Silicone O-Ring Brake Assembly Lithi-um Thread Lubricant

Siyinzu£3.8616 rev

1y ago

Peatys Bike Assembly Grease - Readily Biodegradable Bicycle Grease Long-Lasting Bike Lubricant with Anti-Corrosion Protection For all Bicycle Builds General Maintenance & Carbon Safe 100 g

Peaty's£6.731,048 rev

5y ago

Grease Cartridges Box of 12 EP2 General Purpose Lithium-based Brown Grease lubricant in 400g/14oz Cartridge for Grease Gun by Agri-Linc

Agri-Linc£39.65211 rev

6y ago

What buyers say about grease

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money26%

“Well worth the money”

Lubrication20%

“The perfect cartridges recommended to go with the Grease gun”

Advertised Vs Actual Product20%

“Did what it said it would do”

Quality-Overall15%

“No complaints”

Ease Of Use6%

“Ease of use”

Efficiency3%

“Works well for my drill”

Ease Of Cleaning2%

“No mess”

Size-Overall2%

“Good size”

Durability1%

“Durable only one application is needed”

Strength1%

“Staying power”

What buyers complain about

Size-Overall38%

“very small”

Noise Level19%

“My car boot was making a noise when I opened it”

Value For Money13%

“So it is expensive for what you get”

Functionality-Overall13%

“Doesnt work out of the box”

Thickness3%

“It's very thick”

Rusts/Corrodes3%

“I find by the end of the summer, they rust and are difficult to turn”

Top return reasons

Size-Overall26%

Defective Material/Parts23%

Compatibility-Overall8%

Functionality-Overall6%

Lubrication6%

Leak-Proof6%

Advertised Vs Actual Product5%

Ease Of Use3%

Material Quality3%

Stain Resistance3%

Common questions

Is grease profitable to sell on Amazon United Kingdom?: The niche generates £97K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +7.0%. Flapen's verdict: Skip it (40/100).
How competitive is the grease niche?: 11 brands and 61 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in grease?: Top complaints mined from reviews: Size-Overall, Noise Level, Value For Money. The return rate is 0.2%.
When does demand for grease peak?: Demand peaks in Aug–Oct–Nov–Dec; the busiest month runs 4.2× the quietest.
What does it cost to enter the grease niche?: Listings span £2.57–£39.65; the average listing price is £9.54 (sweet spot $15–$100). The average incumbent carries 1,062 reviews — the moat a new listing must climb.