glazing putty
Skip itPrices mostly outside the sweet spot ($4.03–$13.72) — this niche doesn't clear our bar today.
Conversion
Incredible16.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great404avg incumbent reviews — the moat a new listing must climb
Growth
Great+61.6%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Bad77%top-5 click share — a locked-up shelf
Avg price
Bad£6.98avg listing price — sweet spot $15–$100
Market size
Bad£46K£46K/yr · 41K searches
Brand share
Bad96%top-5 brand share — brand-locked demand
Price range
Bad£4.03–£13.72cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, glazing putty is a £46K/yr Amazon United Kingdom market (41K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 48/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
glazing putty market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £42K–£56K
- units × avg price
- Conversion rate
- 16.1%
- Avg BSR
- #162
- Page quality
- 0%
- Prime
- 64%
- Sponsored
- 71%
- Out of stock
- 3.9%
- Avg brand age
- 59 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 flat
Sellers
57
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
1%
- Everbuild38%
- EVO-STIK23%
- Bartoline22%
- HOCHSTE7%
- Toupret6%
- 3C Sealants2%
- Open — no brand owns it (1 brand, 1%)
Top glazing putty search terms
- glazing putty12K/yr
- window putty12K/yr
- window putty exterior7K/yr
- linseed oil putty3K/yr
- window putty exterior white2K/yr
- putty for windows4K/yr
Top glazing putty products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
EVO-STIK Glaziers Putty Natural - 280ml - Gun Grade Acrylic Glazing Putty
EVO-STIK£4.034.5★327 rev
Everbuild 101 Multi-Purpose Linseed Oil Putty Suitable for Single Pane Glass Natural 2kg
Everbuild£6.764.4★739 rev
Bartoline Linseed Oil Glazing Putty 1kg Multi-Purpose Window & Frame Sealant Ideal for Wood & Metal Frames
Bartoline£4.524.5★162 rev
Everbuild 101 Multi-Purpose Linseed Oil Putty Suitable for Single Pane Glass Natural 1kg
Everbuild£4.384.5★1,615 rev
Toupret Glazing Putty - Professional Interior & Exterior Wood Window Frame Filler - Flexible Paintable Long-Lasting Seal - Ideal for Glass Panes & Window Frames - 1kg
Toupret£11.064.6★62 rev
Newest
by launch date
Evo-Stik Linseed Oil Putty Natural for Glazing Wood and Metal Window Door Frames Ready-to-Use Over-Paintable Glazing Putty for DIY and Professional Use White - 1 Pack (2kg)
HOCHSTE£13.726 rev
Evo-Stik Linseed Oil Putty Natural for Glazing Wood and Metal Window Door Frames Ready-to-Use Over-Paintable Glazing Putty for DIY and Professional Use White - 1 Pack (1kg)
HOCHSTE£8.746 rev
3C Sealants Paintable Glazing Putty 290ml White - Hybrid MS Polymer Window Sealant Sandable & Overpaintable UV & Moisture Resistant Replaces Traditional Putty for Wood Metal & Glass Frames
3C Sealants£7.3828 rev
Toupret Glazing Putty - Professional Interior & Exterior Wood Window Frame Filler - Flexible Paintable Long-Lasting Seal - Ideal for Glass Panes & Window Frames - 1kg
Toupret£11.0662 rev
FixIts Mouldable Multi-Purpose Putty Sticks - Heavy Duty - Versatile - Reshape and Reuse - Compostable - Stronger Than Glue - Repairing Crafting Creating - Ideal DIY Tool - Pack of 3 Large 10g
FixIts£10.07143 rev
Trending
90-day click momentumEvo-Stik Linseed Oil Putty Natural for Glazing Wood and Metal Window Door Frames Ready-to-Use Over-Paintable Glazing Putty for DIY and Professional Use White - 1 Pack (2kg)
HOCHSTE£13.724.5★
EVO-STIK Linseed Oil Putty for Traditional Glazing Overpaintable Glazing Putty for Wood & Metal Window Frames 1kg Natural
EVO-STIK£6.453.8★
Bartoline Multi-Purpose Linseed Oil Putty 500g Traditional Glazing & Wood Repair Putty for Wood & Metal Frames
Bartoline£5.164.2★
Everbuild 101 Multi-Purpose Linseed Oil Putty Suitable for Single Pane Glass Natural 2kg
Everbuild£6.764.4★
FixIts Mouldable Multi-Purpose Putty Sticks - Heavy Duty - Versatile - Reshape and Reuse - Compostable - Stronger Than Glue - Repairing Crafting Creating - Ideal DIY Tool - Pack of 3 Large 10g
FixIts£10.073.9★
What buyers say about glazing putty
What buyers praise and complain about, mined from review topics.What buyers love
“Great product/supplier”
“just what i wanted”
“Value for money”
“Adheres to whatever you put it to”
“it does the job”
“Fantastic fills all out door cracks in wood and masonry and keeps the water out easy to use and paintable brilliant product very underrated best kept secret”
“window now secure”
“the durability is amazing”
“as I had only two small windows to install I managed to get job done”
“Amazing product that can be moulded into any shape simply by putting a piece of it in warm water”
What buyers complain about
“Cracked and crumbled after two weeks”
“Rubbish”
“I suspect this is mainly due to very thin”
Top return reasons
Common questions
- Is glazing putty profitable to sell on Amazon United Kingdom?
- The niche generates £46K/yr across 14 tracked products. 90-day search growth is +61.6%. Flapen's verdict: Skip it (48/100).
- How competitive is the glazing putty niche?
- 7 brands and 57 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in glazing putty?
- Top complaints mined from reviews: Durability, Quality-Overall, Thickness. The return rate is 0.5%.
- What does it cost to enter the glazing putty niche?
- Listings span £4.03–£13.72; the average listing price is £6.98 (sweet spot $15–$100). The average incumbent carries 404 reviews — the moat a new listing must climb.