Glazing Putty
prices mostly outside the sweet spot ($4.03–$13.72) — Glazing Putty doesn't clear our bar today.
Flapen Score
Ranks 415 of 811 Automotive niches · −1 vs the category median of 49
Is Glazing Putty profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Glazing Putty is a £46K/yr Amazon United Kingdom market (41K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 48/100.
Glazing Putty: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +61.6% over the last 90 days and 16.1% of searches end in a purchase.
£46K
revenue / yr
Who owns the niche?
The top 5 brands hold 96% of demand, so 4% of the market is open.
4%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 14 products
Top Glazing Putty products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
EVO-STIK Glaziers Putty Natural - 280ml - Gun Grade Acrylic Glazing Putty
- Price
- £4.03
- Rating
- 4.5/5
- Reviews
- 327
- Age
- 7y ago
Everbuild 101 Multi-Purpose Linseed Oil Putty Suitable for Single Pane Glass Natural 2kg
- Price
- £6.76
- Rating
- 4.4/5
- Reviews
- 739
- Age
- 19y ago
Bartoline Linseed Oil Glazing Putty 1kg Multi-Purpose Window & Frame Sealant Ideal for Wood & Metal Frames
- Price
- £4.52
- Rating
- 4.5/5
- Reviews
- 162
- Age
- 15y ago
Everbuild 101 Multi-Purpose Linseed Oil Putty Suitable for Single Pane Glass Natural 1kg
- Price
- £4.38
- Rating
- 4.5/5
- Reviews
- 1,615
- Age
- 19y ago
Toupret Glazing Putty - Professional Interior & Exterior Wood Window Frame Filler - Flexible Paintable Long-Lasting Seal - Ideal for Glass Panes & Window Frames - 1kg
- Price
- £11.06
- Rating
- 4.6/5
- Reviews
- 62
- Age
- 5y ago
Trending
90-day click momentum
Evo-Stik Linseed Oil Putty Natural for Glazing Wood and Metal Window Door Frames Ready-to-Use Over-Paintable Glazing Putty for DIY and Professional Use White - 1 Pack (2kg)
- Price
- £13.72
- Rating
- 4.5/5
- Reviews
- 6
- Age
- 1y ago
EVO-STIK Linseed Oil Putty for Traditional Glazing Overpaintable Glazing Putty for Wood & Metal Window Frames 1kg Natural
- Price
- £6.45
- Rating
- 3.8/5
- Reviews
- 9
- Age
- 19y ago
Bartoline Multi-Purpose Linseed Oil Putty 500g Traditional Glazing & Wood Repair Putty for Wood & Metal Frames
- Price
- £5.16
- Rating
- 4.2/5
- Reviews
- 41
- Age
- 12y ago
Everbuild 101 Multi-Purpose Linseed Oil Putty Suitable for Single Pane Glass Natural 2kg
- Price
- £6.76
- Rating
- 4.4/5
- Reviews
- 739
- Age
- 19y ago
FixIts Mouldable Multi-Purpose Putty Sticks - Heavy Duty - Versatile - Reshape and Reuse - Compostable - Stronger Than Glue - Repairing Crafting Creating - Ideal DIY Tool - Pack of 3 Large 10g
- Price
- £10.07
- Rating
- 3.9/5
- Reviews
- 143
- Age
- 6y ago
Newest
by launch dateEvo-Stik Linseed Oil Putty Natural for Glazing Wood and Metal Window Door Frames Ready-to-Use Over-Paintable Glazing Putty for DIY and Professional Use White - 1 Pack (2kg)
- Price
- £13.72
- Rating
- 4.5/5
- Reviews
- 6
- Age
- 1y ago
Evo-Stik Linseed Oil Putty Natural for Glazing Wood and Metal Window Door Frames Ready-to-Use Over-Paintable Glazing Putty for DIY and Professional Use White - 1 Pack (1kg)
- Price
- £8.74
- Rating
- 4.5/5
- Reviews
- 6
- Age
- 1y ago
3C Sealants Paintable Glazing Putty 290ml White - Hybrid MS Polymer Window Sealant Sandable & Overpaintable UV & Moisture Resistant Replaces Traditional Putty for Wood Metal & Glass Frames
- Price
- £7.38
- Rating
- 4.7/5
- Reviews
- 28
- Age
- 4y ago
Toupret Glazing Putty - Professional Interior & Exterior Wood Window Frame Filler - Flexible Paintable Long-Lasting Seal - Ideal for Glass Panes & Window Frames - 1kg
- Price
- £11.06
- Rating
- 4.6/5
- Reviews
- 62
- Age
- 5y ago
FixIts Mouldable Multi-Purpose Putty Sticks - Heavy Duty - Versatile - Reshape and Reuse - Compostable - Stronger Than Glue - Repairing Crafting Creating - Ideal DIY Tool - Pack of 3 Large 10g
- Price
- £10.07
- Rating
- 3.9/5
- Reviews
- 143
- Age
- 6y ago
Competition: brands, sellers & click share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
Brands
7 flat
Sellers
57
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
1%
- Everbuild38%
- EVO-STIK23%
- Bartoline22%
- HOCHSTE7%
- Toupret6%
- 3C Sealants2%
- Open — no brand owns it (1 brand, 1%)
Top Glazing Putty search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- glazing putty12K/yr
- window putty12K/yr
- window putty exterior7K/yr
- linseed oil putty3K/yr
- window putty exterior white2K/yr
- putty for windows4K/yr
What reviews say buyers love and hate about Glazing Putty
What buyers mention most, as a share of all reviews.
What buyers love
98% of reviews“Great product/supplier”
“just what i wanted”
“Value for money”
“Adheres to whatever you put it to”
“it does the job”
What buyers complain about
100% of reviews“Cracked and crumbled after two weeks”
“Rubbish”
“I suspect this is mainly due to very thin”
Glazing Putty return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
21%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Glazing Putty questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
