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Glazing Putty

Fail

Prices span $4.03–$13.72, mostly outside the sweet spot, so Glazing Putty is a Fail.

Flapen Score
48
48 / 100
Ranks 415 of 811 Automotive niches · −1 vs the category median of 49
Market size
£46K/yr41K searches / yr
90-day growth
+61.6%search demand this quarter
Competition
77%top-5 click share · 7 brands · 57 sellers

Flapen Score

Glazing Putty against its category

The dotted line is the Automotive average. Past it, Glazing Putty is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Glazing Putty market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Glazing Putty 41K times last year and spent an estimated £46K. The top 5 brands take 96% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 16.1% of those searches ended in a purchase.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.1% of those searches ended in a purchase. Searches in the last 90 days moved +61.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
+61.6%
Conversion, latest week
16.1%
Market size, estimated
£46Ka year
Top search term
glazing putty12K searches a year

02 · Price

A sale here is worth £6.98.

Listings sell for £6.98 on average, from £4.03 to £13.72. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £6.98 that is £2K to £3K a year per listing.

Average price
£6.98under the $15 to $100 sweet spot
Price range
£4.03–£13.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #162 within Paintwork. It carries 404 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
64%
Out of stock, average day
3.9%
Average rank
#162in Paintwork
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
404per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Glazing Putty products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.

£0£5K£9K£14K£18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

57

Est. top-5 brand share

96%

Top 20: 100%

Est. top-5 click share

77%

Top 20: 100%

Open market

1%

  • Everbuild38%
  • EVO-STIK23%
  • Bartoline22%
  • HOCHSTE7%
  • Toupret6%
  • 3C Sealants2%
  • Open — no brand owns it (1 brand, 1%)

Search terms

Top Glazing Putty search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • glazing putty12K/yr
  • window putty12K/yr
  • window putty exterior7K/yr
  • linseed oil putty3K/yr
  • window putty exterior white2K/yr
  • putty for windows4K/yr

Reviews and returns

What reviews say buyers love and hate about Glazing Putty

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Durability”
0.5%of orders come back
“Cracked and crumbled after two weeks”
A buyer, on “Durability”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Glazing Putty questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data