g12 coolant
Worth a lookShows low returns (0.2%), but strong incumbent ratings (4.7★) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Avg price
Incredible£33.37avg listing price — sweet spot $15–$100
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Price range
Great£4.75–£115.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good792.8avg incumbent reviews — the moat a new listing must climb
Market size
Good£658K£658K/yr · 173K searches
Growth
Okay+5.5%90-day search growth — must beat 0% to launch
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Competition
Bad75%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United Kingdom niche tracking, g12 coolant is a £658K/yr Amazon United Kingdom market (173K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Nov. Verdict: Worth a look — 53/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 15K–20K
- avg 1,500–2,000/product
- Revenue / yr
- £501K–£667K
- units × avg price
- Launch success
- —
- 0 of 0 new (360d)
- Conversion rate
- 11.4%
- Avg BSR
- #53
- Page quality
- 0%
- Prime
- 50%
- Sponsored
- 60%
- Out of stock
- 0.0%
- Avg brand age
- 76 months
- Avg seller age
- 182 days
Competition
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
26
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
2%
- Volkswagen35%
- Grivel23%
- JOVS13%
- MANNOL10%
- DYNAMAX9%
- COX MOTOR PARTS8%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.5% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.4×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Volkswagen Group Ready mix coolant G12E050A2 replaces G013A8JM1
Volkswagen£10.024.8★2,690 rev
GRIVEL G12 New-Matic Evo Crampons Yellow One Size
Grivel£115.974.7★40 rev
DYNAMAX Cool G13 Antifreeze Coolant READY MIX -37 1 Litre Light Red/Violet Colour
DYNAMAX£10.844.7★42 rev
Cox Motor Parts Genuine G12 Evo Coolant For VW Audi SEAT Skoda (Replaces G13) Ready-Mix Coolant 5 Litres
COX MOTOR PARTS£32.484.7★56 rev
JOVS Antifreeze Engine Coolant Red 10L (2X5L) All-Year Protection for Your Vehicle from Freezing and Overheating - Suitable for All Cars Frost Prevention Trusted Formula for Peak Engine Performance.
JOVS£13.354.7★753 rev
Newest
by launch dateDYNAMAX Cool G13 Antifreeze Coolant READY MIX -37 1 Litre Light Red/Violet Colour
DYNAMAX£10.8442 rev
Prestone PAFR0035B Coolant Antifreeze for All Vehicles 10 year 300 000 miles Corrosion Protection Ready to Use 1 Litre
Prestone£4.751,989 rev
JOVS Antifreeze Engine Coolant Red 10L (2X5L) All-Year Protection for Your Vehicle from Freezing and Overheating - Suitable for All Cars Frost Prevention Trusted Formula for Peak Engine Performance.
JOVS£13.35753 rev
JOVS Antifreeze Engine Coolant Red 5L All-Year Protection for Your Vehicle from Freezing & Overheating - Suitable for All Cars Frost Prevention Trusted Formula for Peak Engine Performance.
JOVS£9.621,025 rev
GRIVEL G12 New-Matic Evo Crampons Yellow One Size
Grivel£115.9740 rev
Trending
90-day click momentum
G12 NEW-CLASSIC EVO crampón CE Ice & Snow Grips GV-RAG12NCEF
Grivel£106.795.0★
GRIVEL G12 New-Matic Evo Crampons Yellow One Size
Grivel£115.974.7★
Cox Motor Parts Genuine G12 Evo Coolant For VW Audi SEAT Skoda (Replaces G13) Ready-Mix Coolant 5 Litres
COX MOTOR PARTS£32.484.7★
JOVS Antifreeze Engine Coolant Red 10L (2X5L) All-Year Protection for Your Vehicle from Freezing and Overheating - Suitable for All Cars Frost Prevention Trusted Formula for Peak Engine Performance.
JOVS£13.354.7★
JOVS Antifreeze Engine Coolant Red 5L All-Year Protection for Your Vehicle from Freezing & Overheating - Suitable for All Cars Frost Prevention Trusted Formula for Peak Engine Performance.
JOVS£9.624.6★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great value for money”
“Top quality brand for VW at a great price”
“Coolant Antifreeze”
“Just as advertised”
“Easy to use”
“Good for the car”
“Good size”
“Paint”
“lasts longer”
“Happy motoring”
What buyers complain about
“Cheap”
“I was buying these regularly last year because I had a coolant leak that my previous mechanic insisted would be a major, expensive job”
“Potential to leak”
“Although cheaper in my local supermarket”
“Car not hot”
“Marking down one star for the terrible photocopy instructions on the bottle”
Top return reasons
Common questions
- Is g12 coolant profitable to sell on Amazon United Kingdom?
- The niche generates £658K/yr across 10 tracked products. 90-day search growth is +5.5%. Flapen's verdict: Worth a look (53/100).
- How competitive is the g12 coolant niche?
- 7 brands and 26 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in g12 coolant?
- Top complaints mined from reviews: Quality-Overall, Coolant, Leak-Proof. The return rate is 0.2%.
- When does demand for g12 coolant peak?
- Demand peaks in Nov; the busiest month runs 1.4× the quietest.
- What does it cost to enter the g12 coolant niche?
- Listings span £4.75–£115.97; the average listing price is £33.37 (sweet spot $15–$100). The average incumbent carries 793 reviews — the moat a new listing must climb.
Related niches in Automotive
- 66conservatory roof cleanerWorth a look
- 6612v water pumpWorth a look
- 66car flagsWorth a look
- 67ac recharge kitWorth a look
- 67jockey wheelWorth a look
- 67caravan stepsWorth a look