funnel
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Conversion
Incredible13.5%search→purchase rate — share of searches ending in a sale
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,113.92avg incumbent reviews — the moat a new listing must climb
Market size
Good£473K£473K/yr · 698K searches
Growth
Okay+4.5%90-day search growth — must beat 0% to launch
Avg price
Bad£5.01avg listing price — sweet spot $15–$100
Price range
Bad£1.81–£9.68cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, funnel is a £473K/yr Amazon United Kingdom market (698K searches/yr). The top 5 brands hold 64% of demand. Verdict: Worth a look — 60/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 80K–100K
- avg 2,000–2,500/product
- Revenue / yr
- £401K–£501K
- units × avg price
- Launch success
- —
- 0 of 1 new (360d)
- Conversion rate
- 13.5%
- Avg BSR
- #23
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 64%
- Out of stock
- 2.7%
- Avg brand age
- 38 months
- Avg seller age
- 186 days
Competition
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
28 falling
Sellers
100
Top-5 brand share
64%
Top 20: 94%
Top-5 click share
46%
Top 20: 86%
Open market
32%
- Draper23%
- Chef Aid18%
- LIQVEE9%
- KINDOYO8%
- HENDI6%
- YUOIUX4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 36 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Draper 4 Piece Plastic Funnel Set | 50mm | 75mm | 100mm | 115mm | Filling Bottles and Containers Funnels | Multifunction Funnel Kit | 43853 Blue
Draper£4.804.5★5,079 rev
Chef Aid Set of 3 Funnels White 10E01749
Chef Aid£1.814.4★1,143 rev
Draper 140mm PVC Flexible Funnel | Gauze Filter | Handle for Efficient Refilling | Multifunctional Funnels | 56141 Black
Draper£3.304.5★7,419 rev
Chef Aid Set of Funnels Colours May Vary
Chef Aid£3.394.6★260 rev
HENDI Funnel 100x(H)130 mm
HENDI£2.044.6★901 rev
Newest
by launch date
3-Piece Stainless Steel Kitchen Funnel Set for Liquids Oils Powders Multi-Sized (1.77 2.2 2.95) Durable & Easy Clean
Quavendrix£4.193 rev
3pcs Stainless Steel Funnel Set Kitchen Funnels Wide Mouth & Narrow Spouts for Liquid Transfer Oil Spices Rust-Resistant Easy to Clean
Tholire£4.1813 rev
Oil Funnel 12.5cm Wide Mouth Funnel for Car Engine Oil Coolant Washer Fluid & Liquid Transfer Durable ABS Plastic Funnel for Automotive Garage Kitchen Use
YUOIUX£4.58100 rev
3 Pcs Silicone Kitchen Small Funnels for Filling Bottles
Gaaines£3.6463 rev
CLEAR PLASTIC FUNNEL FOR Bottle Filling Essential Oils Arts & Crafts Supplies Science Laboratory Chemicals-18CM (1)
1ABOVE£3.89146 rev
Trending
90-day click momentumDraper 4 Piece Plastic Funnel Set | 50mm | 75mm | 100mm | 115mm | Filling Bottles and Containers Funnels | Multifunction Funnel Kit | 43853 Blue
Draper£4.804.5★
KINDOYO Set of 4 Collapsible Silicone Funnels - Blue (2) + Green (2) 1cm & 1.5cm Kitchen & Household BPA Free Dishwasher Safe
KINDOYO£2.813.7★
3-Piece Stainless Steel Kitchen Funnel Set for Liquids Oils Powders Multi-Sized (1.77 2.2 2.95) Durable & Easy Clean
Quavendrix£4.192.3★
KINDOYO 5 Pcs Silicone Collapsible Funnel Set - Flexible Foldable Funnel Cooking Gel Funnel Kitchen Gadgets for Transferring of Liquid Fluids Powders Spices (Blue*2 + Green*2 + Pink*1)
KINDOYO£3.383.9★
Chef Aid Set of Funnels Colours May Vary
Chef Aid£3.394.6★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“It is well made”
“Works as should”
“Good Value”
“Easy to fit for your uses”
“Easy to use”
“Cleaning is easy”
“Stainless steel feels solid”
“Helps avoid spillages”
“Does the job”
“lovely colour”
What buyers complain about
“Quite small”
“Awful quality”
“Cheap material”
“No filter”
“a little brittle”
“pipe is a bit thin”
“dont fold completely after use”
“Received damaged product”
“diesel spilled everywere”
“Price is high”
Top return reasons
Common questions
- Is funnel profitable to sell on Amazon United Kingdom?
- The niche generates £473K/yr across 36 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +4.5%. Flapen's verdict: Worth a look (60/100).
- How competitive is the funnel niche?
- 28 brands and 100 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in funnel?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 0.3%.
- When does demand for funnel peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the funnel niche?
- Listings span £1.81–£9.68; the average listing price is £5.01 (sweet spot $15–$100). The average incumbent carries 1,114 reviews — the moat a new listing must climb.
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