Funnel

Shoppers searched for this 698K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.5% of those searches ended in a purchase. Searches in the last 90 days moved +4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £473K a year.

Searches, last 12 months

698K

Growth, 90 days vs prior 90

+4.5%

Conversion, latest week

13.5%

Market size, estimated

£473Ka year

Peak month

May1.4× the quietest month

Top search term

funnel396K searches a year

Listings sell for £5.01 on average, from £1.81 to £9.68. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,000 to 2,500 of them. At £5.01 that is £10K to £13K a year per listing.

Average price

£5.01under the $15 to $100 sweet spot

Price range

£1.81–£9.68

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

80K–100K

Units per listing a year

2,000–2,500

Revenue per listing a year

£10K–£13K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

64% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #23 within Tools & Equipment. It carries 1,114 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

64%

Prime listings

94%

Out of stock, average day

2.7%

Average rank

#23in Tools & Equipment

Average rating

4.36 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,114per listing

Listings tracked

36

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

38 months