fuel filter
Worth a lookShows a fragmented shelf (top 5 take 21% of clicks), but soft demand (-12.0% this quarter) keeps it on the watch list.
Competition
Great21%top-5 click share — an open shelf
Review moat
Great344.98avg incumbent reviews — the moat a new listing must climb
Avg price
Great£15.15avg listing price — sweet spot $15–$100
Price range
Good£4.45–£39.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Market size
Bad£91K£91K/yr · 160K searches
Growth
Bad-12.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, fuel filter is a £91K/yr Amazon United Kingdom market (160K searches/yr). The top 5 brands hold 89% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
fuel filter market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- £91K–£121K
- units × avg price
- Conversion rate
- 3.8%
- Avg BSR
- #236
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 50%
- Out of stock
- 0.1%
- Avg brand age
- 53 months
- Avg seller age
- 183 days
Competition & brand share
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
16 falling
Sellers
91
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
21%
Top 20: 50%
Open market
9%
- Mann Filter34%
- Bosch32%
- febi bilstein11%
- Blue Print8%
- Tek Automotive4%
- HouYeen2%
- Open — no brand owns it (10 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top fuel filter search terms
- fuel filter111K/yr
- fuel filter for my car20K/yr
- diesel filter11K/yr
- diesel fuel filter5K/yr
- car fuel filters6K/yr
- car fuel filter2K/yr
- mann fuel filter3K/yr
- fuel filter car2K/yr
Top fuel filter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MANN-FILTER PU 8028 Fuel Filter
Mann Filter£12.534.7★1,357 rev
Bosch N0008 Car Diesel Filter - Separates Particles from Fuel - Protects the Injection System
Bosch£11.644.7★1,427 rev
MANN-FILTER WK 42/2 Fuel Filter
Mann Filter£5.324.5★3,323 rev
Bosch N0014 Car Diesel Filter - Separates Particles and Water from Fuel - Protects the Injection System
Bosch£14.494.7★845 rev
Tek Automotive Small Inline Fuel Filter Twin Pack - Universal for 6mm & 8mm Fuel Lines Suitable for Cars Quad Bike Motorcycle Lawnmowers Generators Forklifts & More
Tek Automotive£5.924.2★82 rev
Newest
by launch dateTek Automotive Small Inline Fuel Filter Twin Pack - Universal for 6mm & 8mm Fuel Lines Suitable for Cars Quad Bike Motorcycle Lawnmowers Generators Forklifts & More
Tek Automotive£5.9282 rev
MANN-FILTER WK 5005/1 Fuel Filter
Mann Filter£26.3761 rev
MANN-FILTER PU 8028 Fuel Filter
Mann Filter£12.531,357 rev
Bosch N0014 Car Diesel Filter - Separates Particles and Water from Fuel - Protects the Injection System
Bosch£14.49845 rev
Bosch N2533 Car Diesel Filter - Separates Particles and Water from Fuel - Protects the Injection System
Bosch£18.62905 rev
Trending
90-day click momentum
MANN-FILTER PU 8013 z Fuel Filter
Mann Filter£8.654.7★
MANN-FILTER WK 5005/1 Fuel Filter
Mann Filter£26.374.7★
Bosch N2068 Car Diesel Filter - Separates Particles and Water from Fuel - Protects the Injection System
Bosch£13.764.6★
MANN-FILTER PU 8028 Fuel Filter
Mann Filter£12.534.7★
Tek Automotive Small Inline Fuel Filter Twin Pack - Universal for 6mm & 8mm Fuel Lines Suitable for Cars Quad Bike Motorcycle Lawnmowers Generators Forklifts & More
Tek Automotive£5.924.2★
What buyers say about fuel filter
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Excellent fit”
“Quality filter at a great price”
“not expensive either”
“As described”
“good quality fuel filter”
“Easy replacement”
“Installation was straightforward”
“Clean fuel”
“Versatile, easy to fit, and looks great under the bonnet”
What buyers complain about
“Doesn't fit my car”
“Wrong filter for my Van - listed as compatible”
“Look and feel very cheap wouldn't risk in engine bay so chucked”
“Different filters than shown”
“the fuel filter housing is pretty much disposable garbage didnt get any new seals for shaft that runs through the middle to stop it leaking out of the drain hole”
“It bent and started leaking fuel”
“.no power over 60 mph”
“which is more expensive”
“Arrow on one of mine was the wrong way round too which caused fuel shortage until I realised what was wrong”
“so not suitable for fuel injection or any pressure”
Top return reasons
Common questions
- Is fuel filter profitable to sell on Amazon United Kingdom?
- The niche generates £91K/yr across 123 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -12.0%. Flapen's verdict: Worth a look (50/100).
- How competitive is the fuel filter niche?
- 16 brands and 91 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in fuel filter?
- Top complaints mined from reviews: Size-Overall, Compatibility-Overall, Quality-Overall. The return rate is 2.5%.
- When does demand for fuel filter peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the fuel filter niche?
- Listings span £4.45–£39.00; the average listing price is £15.15 (sweet spot $15–$100). The average incumbent carries 345 reviews — the moat a new listing must climb.