Is Formula 1 Gifts profitable to sell on Amazon United Kingdom?

Flapen scores Formula 1 Gifts 46 out of 100 on Amazon United Kingdom, a Fail. Shoppers spend £79K a year across 24 tracked products. 5 of the 17 products launched in the last year cleared the first-year sales bar. Search demand grew +5.5% in the last 90 days.

How competitive is the Formula 1 Gifts niche on Amazon United Kingdom?

18 brands and 130 sellers compete in Formula 1 Gifts on Amazon United Kingdom. The top 5 Formula 1 Gifts products take 51% of clicks, and the top 5 brands take 58%.

What do buyers complain about in Formula 1 Gifts?

Formula 1 Gifts buyers on Amazon United Kingdom complain most about Quality-Overall, Size-Overall, and Print Quality. An estimated 0.9% of orders come back.

When does demand for Formula 1 Gifts peak?

Search demand for Formula 1 Gifts on Amazon United Kingdom peaks in Nov–Dec, and the busiest month runs 13.7× the quietest.

What does it cost to enter the Formula 1 Gifts niche?

Formula 1 Gifts sells for £11.13 on average on Amazon United Kingdom, outside the $15 to $100 sweet spot. Listings run £3.72 to £20.18. The average product has 1,666 reviews, the count a new listing must catch up to.

Formula 1 Gifts

Fail

Shoppers spend an estimated $79K a year here, so Formula 1 Gifts is a Fail.

Filters Low Review Barrier

Flapen Score: 46
46 / 100Ranks 486 of 811 Automotive niches · −3 vs the category median of 49
Market size: £79K/yr253K searches / yr
90-day growth: +5.5%search demand this quarter
Competition: 51%top-5 click share · 18 brands · 130 sellers

Flapen Score

Formula 1 Gifts against its category

The dotted line is the Automotive average. Past it, Formula 1 Gifts is stronger. Inside it, weaker.

46Fail

This niche Category average

See the method

Market

The Formula 1 Gifts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Formula 1 Gifts 253K times last year and spent an estimated £79K. The top 5 brands take 58% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 253K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.

Searches, last 12 months: 253K
Growth, 90 days vs prior 90: +5.5%
Conversion, latest week: 2.8%
Market size, estimated: £79Ka year
Peak month: December13.7× the quietest month
Top search term: formula 1 gifts236K searches a year

02 · Price

A sale here is worth £11.13.

Listings sell for £11.13 on average, from £3.72 to £20.18. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £11.13 that is £1K to £3K a year per listing.

Average price: £11.13under the $15 to $100 sweet spot
Price range: £3.72–£20.18
Amazon United Kingdom median price: £12.12across 27,606 niches
Units sold a year: 8K–10K
Units per listing a year: 100–250
Revenue per listing a year: £1K–£3K
Returns: 0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #295 within Gifts & Merchandise. It carries 1,666 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings: 83%
Prime listings: 96%
Out of stock, average day: 8.7%
Average rank: #295in Gifts & Merchandise
Average rating: 4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews: 1,666per listing
Listings tracked: 24

04 · Newcomers

5 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 17
Successful launches: 5Amazon's first-year sales bar
Average brand age: 22 months

Products

Top Formula 1 Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

130

Top-5 brand share

58%

Top 20: 100%

Top-5 click share

51%

Top 20: 95%

Open market

36%

Brand 125%
Brand 210%
Brand 310%
Brand 47%
Brand 56%
Brand 66%

Demand

Formula 1 Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov, Dec · busiest ÷ quietest = 13.7×

Search terms

Top Formula 1 Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

formula 1 gifts236K/yr +1.8%1.5% conv.
formula 1 gifts for men11K/yr +109.3%1.0% conv.
formula one gifts for men6K/yr -8.0%1.5% conv.

Reviews and returns

What reviews say buyers love and hate about Formula 1 Gifts

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”

20%of negative reviews mention “Quality-Overall”

0.9%of orders come back

“Very disappointed with the warehouse quality control on this one – it was clear from the condition of the box that this was likely a return scam from a previous buyer”

A buyer, on “Quality-Overall”20% of negative reviews mention the same topic

Every topic