ford transit custom floor mats
Worth a lookShows low returns (0.5%), but a small market ($40K/yr) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great107.5avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible£24.17avg listing price — sweet spot $15–$100
Price range
Incredible£15.74–£56.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-23.6%90-day search growth — must beat 0% to launch
Market size
Bad£40K£40K/yr · 42K searches
According to Flapen's Amazon United Kingdom niche tracking, ford transit custom floor mats is a £40K/yr Amazon United Kingdom market (42K searches/yr). The top 5 brands hold 92% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
ford transit custom floor mats market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- £30K–£36K
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #497
- Page quality
- 0%
- Prime
- 20%
- Sponsored
- 70%
- Out of stock
- 0.0%
- Avg brand age
- 50 months
- Avg seller age
- 225 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
13
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
5%
- Van Demon35%
- GCM24%
- FSW15%
- Prestige Floor Mats Ltd14%
- 3W4%
- Carsio3%
- Open — no brand owns it (4 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -23.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top ford transit custom floor mats search terms
- ford transit custom floor mats27K/yr
- transit custom floor mats11K/yr
- ford transit floor mats4K/yr
Top ford transit custom floor mats products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share![Ford Transit Custom (2013-2023) [Manual] Rubber Van Mats Accessories Tailored Fit Compatible Accessory Waterproof Protection Non-Slip Car Floor Mats 3mm Thick Full Coverage Durable Coverage with Clips](https://m.media-amazon.com/images/I/31tbiQcjsgL.jpg)
Ford Transit Custom (2013-2023) [Manual] Rubber Van Mats Accessories Tailored Fit Compatible Accessory Waterproof Protection Non-Slip Car Floor Mats 3mm Thick Full Coverage Durable Coverage with Clips
Van Demon£19.224.5★300 rev
GCM - Car Floor Mats for Ford Transit Custom 2013 To 2023 Full Coverage Floor Protection - Anti Slip & Fit Car Mat with Clips Easy to Clean Car Carpet for All-Weather- Black Edging Carpet
GCM£17.853.4★49 rev
GCM - Floor Mats for Ford Transit Custom 2024 to Present Full Coverage Floor Protection - Anti Slip & Fit Van Mat with Clips Easy to Clean Van Carpet for All-Weather (Black Edging Carpet)
GCM£18.034.2★17 rev
FSW - Tailored Mats - Fits Ford Transit Mk8 2016-On - 1 Piece Front Mat - Black Trimming - 3mm Heavy Duty Rubber - Anti Slip Van Floor Mat Anti Slip Backing - 1Pc Rubber Floor Mat
FSW£21.614.5★381 rev
Ford Transit Custom 2015-2023 Tailored Van Floor Mats - Black Carpet Anti-Slip UK-Made with Black Cloth-Bound Edge - Prestige Mats
Prestige Floor Mats Ltd£21.514.4★138 rev
Newest
by launch date![3W 1st Floor Mats Fit for Ford Transit Custom 2023-2026 [Manual & Fuel-Power] Odorless Thoex Dog Friendly All Weather Premium Car Mat Waterproof Anti-Slip Easy Clean Heavy Duty Accessories](https://m.media-amazon.com/images/I/41c25zn0pAL.jpg)
3W 1st Floor Mats Fit for Ford Transit Custom 2023-2026 [Manual & Fuel-Power] Odorless Thoex Dog Friendly All Weather Premium Car Mat Waterproof Anti-Slip Easy Clean Heavy Duty Accessories
3W£56.523 rev
![Rubber Floor Mats Fits for Ford Transit Custom (2024+) [Auto] 4 Clips - Custom Van Accessory Tailored fit Non Slip Mat - Anti Slip Backing and Edged With Black Nylon Binding - 1 Floor Mat Only](https://m.media-amazon.com/images/I/41LQjOqDSLL.jpg)
Rubber Floor Mats Fits for Ford Transit Custom (2024+) [Auto] 4 Clips - Custom Van Accessory Tailored fit Non Slip Mat - Anti Slip Backing and Edged With Black Nylon Binding - 1 Floor Mat Only
PRIME CAR MAT .CO.UK£27.5414 rev
Ford Transit Custom Floor Mats Tailored Van Mats with Rubber Waterproof Protection Suitable for All Weather to Fit Manual Transmission 2023 Onwards by UK Custom Covers (3mm Manual)
UK Custom Covers£40.594 rev
MatTrax - Car Mats for Ford Transit Custom 2013 to 2023 Tailored Car Carpet Car Mats Set with Accessories Anti-Slip Car Floor Mats Waterproof Easy to Clean - Black Edging Carpet
mattrax£19.861 rev
![Ford Transit Custom [Dual Passenger Bench] (2024+) Rubber Van Mats Compatible Accessories Tailored Fit Heavy-Duty Floor Mats Waterproof Durable Custom Fit Water Resistant Easy-Clean](https://m.media-amazon.com/images/I/31I1cTe8XrL.jpg)
Ford Transit Custom [Dual Passenger Bench] (2024+) Rubber Van Mats Compatible Accessories Tailored Fit Heavy-Duty Floor Mats Waterproof Durable Custom Fit Water Resistant Easy-Clean
Van Demon£19.4689 rev
Trending
90-day click momentum3W 1st Floor Mats Fit for Ford Transit Custom 2023-2026 [Manual & Fuel-Power] Odorless Thoex Dog Friendly All Weather Premium Car Mat Waterproof Anti-Slip Easy Clean Heavy Duty Accessories
3W£56.523.5★
![Ford Transit Custom (2013-2023) Heavy Duty Rubber Car Mats Van Accessories [MANUAL] [GEN1] Tailored Fit Front Set Compatible Accessory Waterproof Durable Non-Slip 5mm Thick Full Coverage Protection](https://m.media-amazon.com/images/I/31ok2cdsKFL.jpg)
Ford Transit Custom (2013-2023) Heavy Duty Rubber Car Mats Van Accessories [MANUAL] [GEN1] Tailored Fit Front Set Compatible Accessory Waterproof Durable Non-Slip 5mm Thick Full Coverage Protection
Van Demon£28.994.5★
Ford Transit Custom Floor Mats Tailored Van Mats with Rubber Waterproof Protection Suitable for All Weather to Fit Manual Transmission 2023 Onwards by UK Custom Covers (3mm Manual)
UK Custom Covers£40.593.6★
Rubber Floor Mats Fits for Ford Transit Custom (2024+) [Auto] 4 Clips - Custom Van Accessory Tailored fit Non Slip Mat - Anti Slip Backing and Edged With Black Nylon Binding - 1 Floor Mat Only
PRIME CAR MAT .CO.UK£27.543.5★
![Ford Transit Custom (2013-2023) [Manual] Compatible Car Mats Accessories Carpet Tailored Fit Blue Trim Full Coverage Custom Fit Van Mats Accessory Hand-Finished Floor Mats Full Coverage With Clips](https://m.media-amazon.com/images/I/31AZATTr71L.jpg)
Ford Transit Custom (2013-2023) [Manual] Compatible Car Mats Accessories Carpet Tailored Fit Blue Trim Full Coverage Custom Fit Van Mats Accessory Hand-Finished Floor Mats Full Coverage With Clips
Van Demon£16.754.3★
What buyers say about ford transit custom floor mats
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent fit”
“Brilliant mats great quality”
“Value for money”
“Looks good and are durable and easy to click in place”
“Easy to clean”
“The mat is non slip - no clips came with it however the mat does not slip”
“Good quality mat well pleased”
“As described”
“Easy to install”
“Absolutely spot on, fits well and nice and thick too so should hold up well”
What buyers complain about
“Bad fit”
“Not a quality mat”
“Only thing I found very strong smell of rubber”
“caused it to hold loads of water underneath Ive since taken them out”
“Mats wrong shape”
“Does not fit ford motorhome cab”
“Didnt last a year - done 15,000K in the van with this mat”
“do not have that rubber stench that I know some can have”
Top return reasons
Common questions
- Is ford transit custom floor mats profitable to sell on Amazon United Kingdom?
- The niche generates £40K/yr across 20 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -23.6%. Flapen's verdict: Worth a look (50/100).
- How competitive is the ford transit custom floor mats niche?
- 10 brands and 13 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in ford transit custom floor mats?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Smell. The return rate is 0.5%.
- When does demand for ford transit custom floor mats peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the ford transit custom floor mats niche?
- Listings span £15.74–£56.52; the average listing price is £24.17 (sweet spot $15–$100). The average incumbent carries 108 reviews — the moat a new listing must climb.