ford fiesta car mats
Skip itA small market ($27K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great314.45avg incumbent reviews — the moat a new listing must climb
Avg price
Great£17.08avg listing price — sweet spot $15–$100
Price range
Good£6.29–£30.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-31.4%90-day search growth — must beat 0% to launch
Market size
Bad£27K£27K/yr · 77K searches
According to Flapen's Amazon United Kingdom niche tracking, ford fiesta car mats is a £27K/yr Amazon United Kingdom market (77K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 40/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
ford fiesta car mats market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £26K–£34K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #408
- Page quality
- 0%
- Prime
- 25%
- Sponsored
- 70%
- Out of stock
- 0.0%
- Avg brand age
- 59 months
- Avg seller age
- 196 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
17
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
12%
- GCM31%
- Car Mat Co29%
- FSW11%
- Carsio8%
- Nicoman6%
- Generic4%
- Open — no brand owns it (4 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — -31.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Top ford fiesta car mats search terms
- ford fiesta car mats49K/yr
- car mats ford fiesta13K/yr
- fiesta car mats10K/yr
- ford fiesta mats5K/yr
Top ford fiesta car mats products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GCM - Car Floor Mats for Ford Fiesta Mk7 2011-2017 Full Coverage Floor Protection - Anti Slip & Fit Car Mat with Clips Easy to Clean Car Carpet for All-Weather- Black Edging Carpet
GCM£17.564.4★66 rev
Ford Fiesta (2011-2017) Car Mats Accessories Tailored Fit Carpet Floor Mats Non Slip Black Trim Full Coverage Compatible Accessory Front Rear Set Anti Slip Granulated Backing Hand-Finished Clips
Car Mat Co£16.854.6★547 rev
GCM - Car Floor Mats for Ford Fiesta Mk8 2017 To Present Full Coverage Floor Protection - Anti Slip & Fit Car Mat with Clips Easy to Clean Car Carpet for All-Weather- Black Edging Carpet
GCM£17.584.4★50 rev
FSW - Tailored Mats - Fits Ford Fiesta Mk7 2011-2017 - Black Carpet - Anti Slip Mat - Non Slip Car Floor Mat Fitted With Clips & Granulated Backing - 4 Pc Floor Mat - 2 Clips
FSW£20.604.5★728 rev
Nicoman Universal Black Car Mats with Anti-Slip Heavy Duty Performance All Weather Protection Trim to Fit Rubber Floor Mat Carpet for SUV Vans Sedans Trucks Waterproof Made in UK (Driver side)
Nicoman£6.584.0★386 rev
Newest
by launch date
Tailored Car Mats Compatible with Ford Fiesta 20112017 Carpet Floor Mats with Anti-Slip Backing Black Trim Full Front & Rear Set (PINK)
Generic£11.654 rev
Car Mats Compatible With Ford Fiesta (2011-2017) Black Carpet Tailored Fit Car Floor Mats Set Anti Slip Mat - Non Slip Car Floor Mat - 4 Pc Floor Mat - 2 Clips
PRIME CAR MAT .CO.UK£16.348 rev
FSW - Compatible with Ford Fiesta MK7 2011-2017 Tailored Car Floor Mats - Heavy Duty 3mm Rubber Matting - Anti Slip Waterproof Anti Slip Backing - 3 Rubber Car Floor Mat Set
FSW£22.490 rev
Ford Fiesta (2011-2017) Car Mats Accessories Tailored Fit Carpet Floor Mats Non Slip Black Trim Full Coverage Compatible Accessory Front Rear Set Anti Slip Granulated Backing Hand-Finished Clips
Car Mat Co£16.85547 rev
Nicoman Universal Black Car Mats with Anti-Slip Heavy Duty Performance All Weather Protection Trim to Fit Rubber Floor Mat Carpet for SUV Vans Sedans Trucks Waterproof Made in UK (Driver side)
Nicoman£6.58386 rev
Trending
90-day click momentum
car mats for Ford Fiesta Mk8 2017-2023 4 Piece Set Car Mats UK-Made Tailored Fit Carpet Floor Mats Full Coverage Black Trim
Carsio£17.054.4★
Carsio Carpet Car Mats For Ford Fiesta MK7 (2009 To 2011) 4 Piece Set with 2 Oval Clips Tailored Fit Floor Mat Complete Accessory Black Custom Fitted - All Weather Anti-Slip Backing & Black Trim
Carsio£15.714.1★
Tailored Car Mats Compatible with Ford Fiesta 20112017 Carpet Floor Mats with Anti-Slip Backing Black Trim Full Front & Rear Set (PINK)
Generic£11.654.7★
Nicoman Universal Car Floor Mat Spaghetti Coiled Non-Slip PVC Rubber Heavy Duty Waterproof Easy Clean - (Black Driver Side Small 1 Piece)
Nicoman£6.294.5★
FSW - Compatible with Ford Fiesta MK7 2011-2017 Tailored Car Floor Mats - Heavy Duty 3mm Rubber Matting - Anti Slip Waterproof Anti Slip Backing - 3 Rubber Car Floor Mat Set
FSW£22.490.0★
What buyers say about ford fiesta car mats
What buyers praise and complain about, mined from review topics.What buyers love
“Fit well”
“Excellent quality”
“Worth purchasing”
“Does the job”
“Good grip and easy to clean”
“easy to clean”
“Great mat”
“Nice and simple”
“pretty durable too”
“great thickness”
What buyers complain about
“The fit could have been better though”
“Not Ford Quality”
“it was a bit misleading”
“Its a pretty basic plastic mat”
“A bit thin”
“Slides all over the place like it's on ice”
“not worth the money”
“My original mats were a lot thicker so I dont think they will last very long”
“slight smell from the rubber-but it goes after a while”
“Back mats not fit a 2017 fiesta”
Top return reasons
Common questions
- Is ford fiesta car mats profitable to sell on Amazon United Kingdom?
- The niche generates £27K/yr across 20 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -31.4%. Flapen's verdict: Skip it (40/100).
- How competitive is the ford fiesta car mats niche?
- 10 brands and 17 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in ford fiesta car mats?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.7%.
- When does demand for ford fiesta car mats peak?
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- What does it cost to enter the ford fiesta car mats niche?
- Listings span £6.29–£30.56; the average listing price is £17.08 (sweet spot $15–$100). The average incumbent carries 314 reviews — the moat a new listing must climb.