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Ford Fiesta Car Mats

Fail

Shoppers spend an estimated $27K a year here, so Ford Fiesta Car Mats is a Fail.

Flapen Score
40
40 / 100
Ranks 664 of 811 Automotive niches · −9 vs the category median of 49
Market size
£27K/yr77K searches / yr
90-day growth
-31.4%search demand this quarter
Competition
63%top-5 click share · 10 brands · 17 sellers

Flapen Score

Ford Fiesta Car Mats against its category

The dotted line is the Automotive average. Past it, Ford Fiesta Car Mats is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ford Fiesta Car Mats market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ford Fiesta Car Mats 77K times last year and spent an estimated £27K. The top 5 brands take 84% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -31.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
-31.4%
Conversion, latest week
2.1%
Market size, estimated
£27Ka year
Peak month
February1.7× the quietest month
Top search term
ford fiesta car mats49K searches a year

02 · Price

A sale here is worth £17.08.

Listings sell for £17.08 on average, from £6.29 to £30.56. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £17.08 that is £0 to £2K a year per listing.

Average price
£17.08inside the $15 to $100 sweet spot
Price range
£6.29–£30.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 25% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #408 within Car Accessories. It carries 314 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
25%
Out of stock, average day
0.0%
Average rank
#408in Car Accessories
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
314per listing
Listings tracked
20

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Ford Fiesta Car Mats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

17

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

12%

  • Brand 131%
  • Brand 229%
  • Brand 311%
  • Brand 48%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (4 brands, 12%)

Demand

Ford Fiesta Car Mats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Ford Fiesta Car Mats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ford fiesta car mats49K/yr
  • car mats ford fiesta13K/yr
  • fiesta car mats10K/yr
  • ford fiesta mats5K/yr

Reviews and returns

What reviews say buyers love and hate about Ford Fiesta Car Mats

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Size-Overall”
23%of negative reviews mention “Size-Overall”
0.7%of orders come back
“The fit could have been better though”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Ford Fiesta Car Mats questions

Answered from the same tracked data.