first aid kits for businesses
Worth a lookShows low returns (0.1%), but soft demand (-15.7% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great£22.01avg listing price — sweet spot $15–$100
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Price range
Great£6.83–£113.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,294.61avg incumbent reviews — the moat a new listing must climb
Market size
Bad£90K£90K/yr · 41K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-15.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, first aid kits for businesses is a £90K/yr Amazon United Kingdom market (41K searches/yr). The top 5 brands hold 66% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
first aid kits for businesses market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £110K–£132K
- units × avg price
- Conversion rate
- 10.1%
- Avg BSR
- #26
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 88%
- Out of stock
- 3.3%
- Avg brand age
- 73 months
- Avg seller age
- 192 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
66
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
50%
Top 20: 87%
Open market
27%
- Astroplast17%
- Safety First Aid Group15%
- General Medi13%
- Crest Medical10%
- Lewis-Plast10%
- St John Ambulance8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top first aid kits for businesses search terms
- first aid kit workplace20K/yr
- workplace first aid kit11K/yr
- wall mounted first aid kit5K/yr
- first aid boxes for the workplace4K/yr
- first aid kits for businesses205/yr
Top first aid kits for businesses products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Astroplast Mezzo First Aid Kit - 20 Person - 290 x 270 x 102mm
Astroplast£15.734.7★491 rev
General Medi 210 Piece First Aid Kit- Emergency kit - Reflective Design - Includes Ice(Cold) Pack Moleskin Pad and Emergency Blanket for Travel Home Office Car Workplace & Outdoor
General Medi£13.314.8★7,243 rev
Crest Medical 10 Person HSE Workplace First Aid Kit
Crest Medical£7.504.7★3,753 rev
St John Ambulance Medium Workplace First Aid Kit | BS 8599-1:2019 Compliant | for 25 50 People | with Wall Bracket | Eco-Friendly Packaging
St John Ambulance£20.924.7★502 rev
Statutory First Aid Kit Green Boxed HSE Compliant First Aid Kit for Workplace (10 Person)
The Workplace Depot£17.154.6★31 rev
Newest
by launch date
320 Piece Premium First Aid Kit Bag - Includes Eyewash 2 x Cold (Ice) Packs and Emergency Car Blanket for Home Office Caravan Workplace Travel
Active Era£24.59114 rev
Statutory First Aid Kit Green Boxed HSE Compliant First Aid Kit for Workplace (10 Person)
The Workplace Depot£17.1531 rev
Safety First Aid Group Workplace First Aid Kit (Small 1-10 Persons) Economy HSE-Compliant with Inspection Tags Wall Bracket Extra Plasters
Safety First Aid Group£18.46461 rev
Safety First Aid Group Workplace First Aid Kit (Large 21-50 Persons) Economy HSE-Compliant with Inspection Tags Accident Book Wall Bracket Extra Plasters
Safety First Aid Group£29.07461 rev
Astroplast Mezzo First Aid Kit - 20 Person - 290 x 270 x 102mm
Astroplast£15.73491 rev
Trending
90-day click momentum320 Piece Premium First Aid Kit Bag - Includes Eyewash 2 x Cold (Ice) Packs and Emergency Car Blanket for Home Office Caravan Workplace Travel
Active Era£24.594.6★
HSE 10 Person Premium First Aid Kit (Wall Mountable Station w/Shelves)
Safety First Aid Group£18.554.5★
Lewis-Plast Premium Large 21-50 Persons First Aid Kit Box Complete with Integrated Carry Handle and Wall Mounting System Ideal for Home Office and Sports Green
Lewis-Plast£12.114.7★
Lewis-Plast Small Premium BS8599-1 Compliant (Low Risk High Risk) First Aid Kit - First Aid Kit For Injuries
Lewis-Plast£10.934.6★
Lewis-Plast First Aid Kit Bag - 160 Piece Survival Kits - Safety Essentials for Travel Car Home Camping Work Hiking Holiday - Pack Supplies - Medium
Reliance Medical£11.974.7★
What buyers say about first aid kits for businesses
What buyers praise and complain about, mined from review topics.What buyers love
“Good kit”
“Good value for money”
“Compact”
“Good product, just as advertised”
“Fits in my home well”
“Compact size”
“Very useful to have”
“Excellent lightweight First Aid Kit full to capacity with good quality items”
“Great and compacted”
“Everything is packed appropriately”
What buyers complain about
“looks cheap”
“minus the eye was shown in the picture”
“This bag is a lot smaller (20cm x 15cm) than the measurements provided. 29cm x 27cm”
“my mobility is limited”
“no disinfectants in the container”
“SO MUCH MORE THAN A STICKING PLASTER”
“I feel that this is an expensive item for what is inside”
“Not a high standard of medical items very basic”
“fell off immediately on opening for the first time”
“Only compression bandages”
Top return reasons
Common questions
- Is first aid kits for businesses profitable to sell on Amazon United Kingdom?
- The niche generates £90K/yr across 33 tracked products. 90-day search growth is -15.7%. Flapen's verdict: Worth a look (54/100).
- How competitive is the first aid kits for businesses niche?
- 15 brands and 66 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in first aid kits for businesses?
- Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product, Size-Overall. The return rate is 0.1%.
- When does demand for first aid kits for businesses peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the first aid kits for businesses niche?
- Listings span £6.83–£113.16; the average listing price is £22.01 (sweet spot $15–$100). The average incumbent carries 1,295 reviews — the moat a new listing must climb.