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First Aid Kit Refill

strong incumbent ratings (4.7★) — First Aid Kit Refill doesn't clear our bar today.

Flapen Score

49
Skip it

Ranks 378 of 811 Automotive niches · on the category median

Market size 30Growth 44Conversion 77Competition 44Returns 99Price range 51Avg price 43Brand share 41Review moat 48Quality gap 21
This niche Category average · 811 niches

Is First Aid Kit Refill profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, First Aid Kit Refill is a £137K/yr Amazon United Kingdom market (163K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in May. Verdict: Skip it — 49/100.

First Aid Kit Refill: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +14.9% over the last 90 days and 7.6% of searches end in a purchase.

£137K

revenue / yr

Units sold / yr15K
Search volume / yr+14.9%163K
Conversion rate7.6%
Avg price£11.14

Who owns the niche?

The top 5 brands hold 80% of demand, so 20% of the market is open.

20%

open market share

Brands · sellers11 · 34
Top-5 product click share59%
Open market20%
Avg brand age59 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 22 products

Sponsored placement86%
New entrants (1y)0· 0 succeeded
Avg rating4.7★
Avg reviews1,657

Top First Aid Kit Refill products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

£0£5K£11K£16K£22K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

34

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

59%

Top 20: 98%

Open market

14%

  • Safety First Aid Group26%
  • Active Era17%
  • General Medi16%
  • St John Ambulance14%
  • White Hinge8%
  • Lewis-Plast6%
  • Open — no brand owns it (5 brands, 14%)

First Aid Kit Refill demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume163KCVR7.6%Products22Brands11Top 5 Brands80%OOS Rate0.0%Rating4.7★Reviews1,657Avg BSR#289
5K4KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 2.4×

Top First Aid Kit Refill search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • first aid kit refill133K/yr
  • first aid refill12K/yr
  • first aid refill kit8K/yr
  • first aid kit refill pack7K/yr
  • first aid kit refill supplies3K/yr

What reviews say buyers love and hate about First Aid Kit Refill

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Value For Money32%

great value

Quality-Overall16%

Great kit

Advertised Vs Actual Product8%

Good product, just as advertised

Size-Overall7%

Compact size

Portability5%

Compact

What buyers complain about

78% of reviews
Size-Overall17%

This bag is a lot smaller (20cm x 15cm) than the measurements provided. 29cm x 27cm

Advertised Vs Actual Product14%

Far from the total products in the photo of the listing

Quality-Overall11%

the quality of the first aid bag is not good at all

Value For Money8%

I feel that this is an expensive item for what is inside

Portability6%

my mobility is limited

First Aid Kit Refill return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

60%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
53%
2Value For Money
15%
3Weight Heavy
6%
4Advertised Vs Actual Product
5%
5Flammable
4%

Common First Aid Kit Refill questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores First Aid Kit Refill 49/100 on Amazon United Kingdom — Skip it. The niche generates £137K/yr across 22 tracked products. Search demand moved +14.9% over the last 90 days.
Search demand for First Aid Kit Refill on Amazon United Kingdom peaks in May, where the busiest month runs 2.4× the quietest.