Is first aid kit refill profitable to sell on Amazon United Kingdom?

The niche generates £137K/yr across 22 tracked products. 90-day search growth is +14.9%. Flapen's verdict: Skip it (49/100).

How competitive is the first aid kit refill niche?

11 brands and 34 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in first aid kit refill?

Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 0.1%.

When does demand for first aid kit refill peak?

Demand peaks in May; the busiest month runs 2.4× the quietest.

What does it cost to enter the first aid kit refill niche?

Listings span £5.94–£24.59; the average listing price is £11.14 (sweet spot $15–$100). The average incumbent carries 1,657 reviews — the moat a new listing must climb.

first aid kit refill

Skip it

Strong incumbent ratings (4.7★) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great7.6%

search→purchase rate — share of searches ending in a sale

Price range

Good£5.94–£24.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,656.91

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+14.9%

90-day search growth — must beat 0% to launch

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay£11.14

avg listing price — sweet spot $15–$100

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Market size

Okay£137K

£137K/yr · 163K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United Kingdom niche tracking, first aid kit refill is a £137K/yr Amazon United Kingdom market (163K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in May. Verdict: Skip it — 49/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

first aid kit refill market data

Units sold / yr: 13K–15K; avg 500–750/product
Revenue / yr: £139K–£167K; units × avg price
Conversion rate: 7.6%
Avg BSR: #289
Page quality: 0%
Prime: 95%
Sponsored: 86%
Out of stock: 0.0%
Avg brand age: 59 months
Avg seller age: 191 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

59%

Top 20: 98%

Open market

14%

Safety First Aid Group26%
Active Era17%
General Medi16%
St John Ambulance14%
White Hinge8%
Lewis-Plast6%
Open — no brand owns it (5 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +14.9% search growth over the last 90 days.

Peak months: May · busiest ÷ quietest = 2.4×

Open Trend

Top first aid kit refill search terms

first aid kit refill133K/yr +17.3%6.2% conv.
first aid refill12K/yr +8.0%5.3% conv.
first aid refill kit8K/yr +2.3%7.6% conv.
first aid kit refill pack7K/yr -13.2%7.3% conv.
first aid kit refill supplies3K/yr +31.6%5.3% conv.

All search terms

Top first aid kit refill products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

180 Piece Refill First Aid Kit Refill - Includes Eyewash 2 x Cold (Ice) Packs and Emergency Car Blanket for Home Office Caravan Workplace Travel

Active Era£11.134.6★71 rev

Safety First Aid Group HSE 1-10 Persons First Aid Refill

Safety First Aid Group£7.134.7★448 rev

St John Ambulance F30563 Universal First Aid Refill Kit

St John Ambulance£8.924.7★1,026 rev

General Medi 160 Piece First Aid Kit Bag Refill Kit - Includes Instant Cold Pack Bandages Emergency Blanket Moleskin Pad Gauze - Extra Replacement Medical Supplies for First Aid

General Medi£10.044.8★1,658 rev

Safety First Aid Group British Standard First Aid Refill Medium 25-100 Persons

Safety First Aid Group£15.274.7★791 rev

Newest

by launch date

azark Premium First Aid Kit 108 Piece Compact Emergency Medical Kit for Home Car Travel Workplace Hiking & Outdoor

azark£6.37110 rev

1y ago

Premium 90 Piece General First Aid Refill - Stocked with Essential First Aid Inc Ice Pack Eyewash Gauze and More.

Apex First Aid£8.7921 rev

1y ago

180 Piece Refill First Aid Kit Refill - Includes Eyewash 2 x Cold (Ice) Packs and Emergency Car Blanket for Home Office Caravan Workplace Travel

Active Era£11.1371 rev

2y ago

320 Piece Premium First Aid Kit Bag - Includes Eyewash 2 x Cold (Ice) Packs and Emergency Car Blanket for Home Office Caravan Workplace Travel

Active Era£24.59114 rev

2y ago

Lewis-Plast Premium 92 Piece First Aid Kit - Safety Essentials for Travel Car Home Camping Work Hiking & Holiday Red Small

Lewis-Plast£6.103,530 rev

4y ago

What buyers say about first aid kit refill

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money32%

“great value”

Quality-Overall16%

“Great kit”

Advertised Vs Actual Product8%

“Good product, just as advertised”

Size-Overall7%

“Compact size”

Portability5%

“Compact”

Weight Light5%

“This is a great lightweight”

Compactness4%

“The case is compact”

Ease Of Use4%

“Easy to use and very helpful”

Correct Contents3%

“Everything is packed appropriately”

Storage Capacity2%

“Great and compacted”

What buyers complain about

Size-Overall17%

“This bag is a lot smaller (20cm x 15cm) than the measurements provided. 29cm x 27cm”

Advertised Vs Actual Product14%

“Far from the total products in the photo of the listing”

Quality-Overall11%

“the quality of the first aid bag is not good at all”

Value For Money8%

“I feel that this is an expensive item for what is inside”

Portability6%

“my mobility is limited”

Certifications6%

“Not a high standard of medical items very basic”

Measurement/Reading Accuracy6%

“Checked by weighing water on a digital scale - I got no higher than 4.78 Kgs”

Durability6%

“The first one fell off after a few minutes”

Visibility3%

“not very clear”

Adhesion/Stickiness3%

“so it was time to break out the 'adhesive bandages'”

Top return reasons

Size-Overall53%

Value For Money15%

Weight Heavy6%

Advertised Vs Actual Product5%

Flammable4%

Defective Material/Parts4%

Quality-Overall3%

Ease Of Use3%

Product Condition2%

Eco Friendliness2%

Common questions

Is first aid kit refill profitable to sell on Amazon United Kingdom?: The niche generates £137K/yr across 22 tracked products. 90-day search growth is +14.9%. Flapen's verdict: Skip it (49/100).
How competitive is the first aid kit refill niche?: 11 brands and 34 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in first aid kit refill?: Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 0.1%.
When does demand for first aid kit refill peak?: Demand peaks in May; the busiest month runs 2.4× the quietest.
What does it cost to enter the first aid kit refill niche?: Listings span £5.94–£24.59; the average listing price is £11.14 (sweet spot $15–$100). The average incumbent carries 1,657 reviews — the moat a new listing must climb.