First Aid Kit
MaybeAn estimated 0.1% of orders come back. But the products selling today already average 4.7★, so First Aid Kit is a Maybe.
- Flapen Score
- 58 / 100Top 13% of 811 Automotive niches · +9 vs the category median of 4958
- Market size
- £1.7M/yr2.0M searches / yr
- 90-day growth
- +3.5%search demand this quarter
- Competition
- 52%top-5 click share · 12 brands · 35 sellers
Flapen Score
First Aid Kit against its category
The dotted line is the Automotive average. Past it, First Aid Kit is stronger. Inside it, weaker.
Market
The First Aid Kit market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for First Aid Kit 2.0M times last year and spent an estimated £1.7M. The top 5 brands take 80% of clicks. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 7.0% of those searches ended in a purchase.
Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved +3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.7M a year.
- Searches, last 12 months
- 2.0M
- Growth, 90 days vs prior 90
- +3.5%
- Conversion, latest week
- 7.0%
- Market size, estimated
- £1.7Ma year
- Peak month
- July1.6× the quietest month
- Top search term
- first aid kit1.2M searches a year
02 · Price
A sale here is worth £12.56.
Listings sell for £12.56 on average, from £6.10 to £42.81. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 6,000 to 8,000 of them. At £12.56 that is £75K to £100K a year per listing.
- Average price
- £12.56under the $15 to $100 sweet spot
- Price range
- £6.10–£42.81
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- £75K–£100K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #11 within Car Accessories. It carries 2,747 reviews at 4.69 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 4.9%
- Average rank
- #11in Car Accessories
- Average rating
- 4.69 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,747per listing
- Listings tracked
- 24
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top First Aid Kit products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
35
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
52%
Top 20: 96%
Open market
13%
- Brand 134%
- Brand 218%
- Brand 310%
- Brand 49%
- Brand 59%
- Brand 67%
- Open — no brand owns it (6 brands, 13%)
Demand
First Aid Kit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top First Aid Kit search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- first aid kit1.2M/yr
- first aid box185K/yr
- first aid103K/yr
- first aid bag98K/yr
- car first aid kit64K/yr
- first aid kits53K/yr
- first aid kit home57K/yr
- home first aid kit31K/yr
- first aid kit car31K/yr
- car first aid kit 202615K/yr
Reviews and returns
What reviews say buyers love and hate about First Aid Kit
We read the reviews and the return reasons for every product selling here.
“This bag is a lot smaller (20cm x 15cm) than the measurements provided. 29cm x 27cm”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common First Aid Kit questions
Answered from the same tracked data.