first aid kit
Launch itA $1.7M/yr market growing +3.5% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Market size
Great£1.7M£1.7M/yr · 2.0M searches
Price range
Great£6.10–£42.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Avg price
Good£12.56avg listing price — sweet spot $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Review moat
Okay2,747avg incumbent reviews — the moat a new listing must climb
Growth
Okay+3.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United Kingdom niche tracking, first aid kit is a £1.7M/yr Amazon United Kingdom market (2.0M searches/yr). The top 5 brands hold 80% of demand. Verdict: Launch it — 58/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 150K–200K
- avg 6,000–8,000/product
- Revenue / yr
- £1.9M–£2.5M
- units × avg price
- Launch success
- —
- 0 of 0 new (360d)
- Conversion rate
- 7.0%
- Avg BSR
- #11
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 4.9%
- Avg brand age
- 48 months
- Avg seller age
- 180 days
Competition
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
35
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
52%
Top 20: 96%
Open market
13%
- General Medi34%
- Lewis-Plast18%
- Active Era10%
- Reliance Medical9%
- Astroplast9%
- Crest Medical7%
- Open — no brand owns it (6 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
General Medi 210 Piece First Aid Kit- Emergency kit - Reflective Design - Includes Ice(Cold) Pack Moleskin Pad and Emergency Blanket for Travel Home Office Car Workplace & Outdoor
General Medi£13.314.8★7,243 rev
Lewis-Plast Premium 92 Piece First Aid Kit - Safety Essentials for Travel Car Home Camping Work Hiking & Holiday Red Small
Lewis-Plast£6.104.7★3,530 rev
Crest Medical 10 Person HSE Workplace First Aid Kit
Crest Medical£7.504.7★3,753 rev
General Medi Mini First Aid Kit 92 Pieces Small First Aid Kit - Includes Emergency Foil Blanket Scissors for Travel Home Office Vehicle Camping Workplace & Outdoor (Red)
General Medi£6.414.7★8,550 rev
Lewis-Plast Premium First Aid Kit For Home Car Holiday And Workplace - Includes Bandages Eye Pods Ice Packs And Essentials For Everyday Situations 90 Count (Pack of 1)
Reliance Medical£8.084.7★8,615 rev
Newest
by launch date
HONYAO First Aid Kit 105 Pieces Small First Aid Kit Includes Plasters Emergency Foil Blanket Burn Gel Eyewash for Travel Car Home Workplace Kids Camping Hiking Motorbike Holiday Red
HONYAO£6.943,967 rev
azark Premium First Aid Kit 108 Piece Compact Emergency Medical Kit for Home Car Travel Workplace Hiking & Outdoor
azark£6.37110 rev
320 Piece Premium First Aid Kit Bag - Includes Eyewash 2 x Cold (Ice) Packs and Emergency Car Blanket for Home Office Caravan Workplace Travel
Active Era£24.59114 rev
180 Piece Premium First Aid Kit Bag - Includes Eyewash 2 x Cold (Ice) Packs and Emergency Car Blanket for Home Office Caravan Workplace Travel
Active Era£13.17100 rev
Astroplast Mezzo First Aid Kit - 20 Person - 290 x 270 x 102mm
Astroplast£15.73491 rev
Trending
90-day click momentum
General Medi First Aid Kit - 170 Pieces Hard Case and Lightweight - Includes Instant Cold Pack Emergency Blanket for Travel Home Office Vehicle Camping Workplace & Outdoor (Green)
General Medi£11.894.8★
azark Premium First Aid Kit 108 Piece Compact Emergency Medical Kit for Home Car Travel Workplace Hiking & Outdoor
azark£6.374.6★
320 Piece Premium First Aid Kit Bag - Includes Eyewash 2 x Cold (Ice) Packs and Emergency Car Blanket for Home Office Caravan Workplace Travel
Active Era£24.594.6★
Lewis-Plast Small Premium BS8599-1 Compliant (Low Risk High Risk) First Aid Kit - First Aid Kit For Injuries
Lewis-Plast£10.934.6★
Astroplast 90 Piece Premium Kit Includes Eyewash 2 x Cold (Ice) Packs and Emergency Blanket for Home Office Car Caravan Workplace Travel - First aid Kit Bag
Astroplast£8.574.8★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Worth the money”
“Good quality items in the box”
“Compact size”
“Compact”
“Compact size”
“As advertised”
“Easy to use and very helpful”
“Lots of items”
“This is a great lightweight”
“Great and compacted”
What buyers complain about
“This bag is a lot smaller (20cm x 15cm) than the measurements provided. 29cm x 27cm”
“the quality of the first aid bag is not good at all”
“NONE OF THE PHOTOS ARE TRUE”
“Cheaper than 2 boxes of plasters”
“cheap compass faulty design”
“Broken compass, but other than that. emergency compass doesnt work at all, no movement whatsoever. everything else seems to be in good condition but not exactly the most encouraging feeling”
“SO MUCH MORE THAN A STICKING PLASTER”
“I have written a review before today I said I found it difficult to assemble it”
“Only compression bandages”
“Checked by weighing water on a digital scale - I got no higher than 4.78 Kgs”
Top return reasons
Common questions
- Is first aid kit profitable to sell on Amazon United Kingdom?
- The niche generates £1.7M/yr across 24 tracked products. 90-day search growth is +3.5%. Flapen's verdict: Launch it (58/100).
- How competitive is the first aid kit niche?
- 12 brands and 35 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in first aid kit?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.1%.
- When does demand for first aid kit peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the first aid kit niche?
- Listings span £6.10–£42.81; the average listing price is £12.56 (sweet spot $15–$100). The average incumbent carries 2,747 reviews — the moat a new listing must climb.
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