First Aid Kit
First Aid Kit clears our launch bar: a $1.7M/yr market growing +3.5% this quarter with returns at 0.1%.
Flapen Score
Top 13% of 811 Automotive niches · +9 vs the category median of 49
Is First Aid Kit profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, First Aid Kit is a £1.7M/yr Amazon United Kingdom market (2.0M searches/yr). The top 5 brands hold 80% of demand. Verdict: Launch it — 58/100.
First Aid Kit: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +3.5% over the last 90 days and 7.0% of searches end in a purchase.
£1.7M
revenue / yr
Who owns the niche?
The top 5 brands hold 80% of demand, so 20% of the market is open.
20%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 24 products
Top First Aid Kit products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
General Medi 210 Piece First Aid Kit- Emergency kit - Reflective Design - Includes Ice(Cold) Pack Moleskin Pad and Emergency Blanket for Travel Home Office Car Workplace & Outdoor
- Price
- £13.31
- Rating
- 4.8/5
- Reviews
- 7,243
- Age
- 9y ago
Lewis-Plast Premium 92 Piece First Aid Kit - Safety Essentials for Travel Car Home Camping Work Hiking & Holiday Red Small
- Price
- £6.10
- Rating
- 4.7/5
- Reviews
- 3,530
- Age
- 4y ago
Crest Medical 10 Person HSE Workplace First Aid Kit
- Price
- £7.50
- Rating
- 4.7/5
- Reviews
- 3,753
- Age
- 14y ago
General Medi Mini First Aid Kit 92 Pieces Small First Aid Kit - Includes Emergency Foil Blanket Scissors for Travel Home Office Vehicle Camping Workplace & Outdoor (Red)
- Price
- £6.41
- Rating
- 4.7/5
- Reviews
- 8,550
- Age
- 8y ago
Lewis-Plast Premium First Aid Kit For Home Car Holiday And Workplace - Includes Bandages Eye Pods Ice Packs And Essentials For Everyday Situations 90 Count (Pack of 1)
- Price
- £8.08
- Rating
- 4.7/5
- Reviews
- 8,615
- Age
- 7y ago
Trending
90-day click momentum
General Medi First Aid Kit - 170 Pieces Hard Case and Lightweight - Includes Instant Cold Pack Emergency Blanket for Travel Home Office Vehicle Camping Workplace & Outdoor (Green)
- Price
- £11.89
- Rating
- 4.8/5
- Reviews
- 2,389
- Age
- 7y ago
azark Premium First Aid Kit 108 Piece Compact Emergency Medical Kit for Home Car Travel Workplace Hiking & Outdoor
- Price
- £6.37
- Rating
- 4.6/5
- Reviews
- 110
- Age
- 1y ago
320 Piece Premium First Aid Kit Bag - Includes Eyewash 2 x Cold (Ice) Packs and Emergency Car Blanket for Home Office Caravan Workplace Travel
- Price
- £24.59
- Rating
- 4.6/5
- Reviews
- 114
- Age
- 2y ago
Lewis-Plast Small Premium BS8599-1 Compliant (Low Risk High Risk) First Aid Kit - First Aid Kit For Injuries
- Price
- £10.93
- Rating
- 4.6/5
- Reviews
- 334
- Age
- 6y ago
Astroplast 90 Piece Premium Kit Includes Eyewash 2 x Cold (Ice) Packs and Emergency Blanket for Home Office Car Caravan Workplace Travel - First aid Kit Bag
- Price
- £8.57
- Rating
- 4.8/5
- Reviews
- 4,630
- Age
- 9y ago
Newest
by launch date
HONYAO First Aid Kit 105 Pieces Small First Aid Kit Includes Plasters Emergency Foil Blanket Burn Gel Eyewash for Travel Car Home Workplace Kids Camping Hiking Motorbike Holiday Red
- Price
- £6.94
- Rating
- 4.7/5
- Reviews
- 3,967
- Age
- 1y ago
azark Premium First Aid Kit 108 Piece Compact Emergency Medical Kit for Home Car Travel Workplace Hiking & Outdoor
- Price
- £6.37
- Rating
- 4.6/5
- Reviews
- 110
- Age
- 1y ago
320 Piece Premium First Aid Kit Bag - Includes Eyewash 2 x Cold (Ice) Packs and Emergency Car Blanket for Home Office Caravan Workplace Travel
- Price
- £24.59
- Rating
- 4.6/5
- Reviews
- 114
- Age
- 2y ago
180 Piece Premium First Aid Kit Bag - Includes Eyewash 2 x Cold (Ice) Packs and Emergency Car Blanket for Home Office Caravan Workplace Travel
- Price
- £13.17
- Rating
- 4.6/5
- Reviews
- 100
- Age
- 2y ago
Astroplast Mezzo First Aid Kit - 20 Person - 290 x 270 x 102mm
- Price
- £15.73
- Rating
- 4.7/5
- Reviews
- 491
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 falling
Sellers
35
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
52%
Top 20: 96%
Open market
13%
- General Medi34%
- Lewis-Plast18%
- Active Era10%
- Reliance Medical9%
- Astroplast9%
- Crest Medical7%
- Open — no brand owns it (6 brands, 13%)
First Aid Kit demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.6×
Top First Aid Kit search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- first aid kit1.2M/yr
- first aid box185K/yr
- first aid103K/yr
- first aid bag98K/yr
- car first aid kit64K/yr
- first aid kits53K/yr
- first aid kit home57K/yr
- home first aid kit31K/yr
- first aid kit car31K/yr
- car first aid kit 202615K/yr
What reviews say buyers love and hate about First Aid Kit
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“Worth the money”
“Good quality items in the box”
“Compact size”
“Compact”
“Compact size”
What buyers complain about
61% of reviews“This bag is a lot smaller (20cm x 15cm) than the measurements provided. 29cm x 27cm”
“the quality of the first aid bag is not good at all”
“NONE OF THE PHOTOS ARE TRUE”
“Cheaper than 2 boxes of plasters”
“cheap compass faulty design”
First Aid Kit return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
70%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common First Aid Kit questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
