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First Aid Box

Fail

Demand is soft, at -24.2% this quarter, so First Aid Box is a Fail.

Flapen Score
49
49 / 100
Ranks 378 of 811 Automotive niches · on the category median
Market size
£125K/yr212K searches / yr
90-day growth
-24.2%search demand this quarter
Competition
49%top-5 click share · 18 brands · 50 sellers

Flapen Score

First Aid Box against its category

The dotted line is the Automotive average. Past it, First Aid Box is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The First Aid Box market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for First Aid Box 212K times last year and spent an estimated £125K. The top 5 brands take 59% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 212K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -24.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £125K a year.

Searches, last 12 months
212K
Growth, 90 days vs prior 90
-24.2%
Conversion, latest week
4.5%
Market size, estimated
£125Ka year
Peak month
August1.5× the quietest month
Top search term
first aid box185K searches a year

02 · Price

A sale here is worth £12.99.

Listings sell for £12.99 on average, from £5.37 to £42.81. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £12.99 that is £3K to £6K a year per listing.

Average price
£12.99under the $15 to $100 sweet spot
Price range
£5.37–£42.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #180 within Car Accessories. It carries 3,115 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
94%
Out of stock, average day
2.9%
Average rank
#180in Car Accessories
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,115per listing
Listings tracked
31

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top First Aid Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

50

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

49%

Top 20: 88%

Open market

34%

  • Brand 118%
  • Brand 214%
  • Brand 310%
  • Brand 49%
  • Brand 58%
  • Brand 67%

Demand

First Aid Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top First Aid Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • first aid box185K/yr
  • first aid box for home10K/yr
  • first aid kit box5K/yr
  • first aid boxes5K/yr
  • hse first aid kit4K/yr
  • first-aid box3K/yr

Reviews and returns

What reviews say buyers love and hate about First Aid Box

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
29%of negative reviews mention “Size-Overall”
0.2%of orders come back
“Its bigger than expected”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common First Aid Box questions

Answered from the same tracked data.