first aid box
Skip itSoft demand (-24.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Brand share
Great59%top-5 brand share — no brand owns this niche
Price range
Good£5.37–£42.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Avg price
Good£12.99avg listing price — sweet spot $15–$100
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,114.71avg incumbent reviews — the moat a new listing must climb
Market size
Okay£125K£125K/yr · 212K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-24.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, first aid box is a £125K/yr Amazon United Kingdom market (212K searches/yr). The top 5 brands hold 59% of demand. Verdict: Skip it — 49/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
first aid box market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- £162K–£195K
- units × avg price
- Conversion rate
- 4.5%
- Avg BSR
- #180
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 94%
- Out of stock
- 2.9%
- Avg brand age
- 43 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
50
Top-5 brand share
59%
Top 20: 100%
Top-5 click share
49%
Top 20: 88%
Open market
34%
- Crest Medical18%
- General Medi14%
- Astroplast10%
- Lewis-Plast9%
- IndustraCare8%
- Active Era7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -24.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top first aid box search terms
- first aid box185K/yr
- first aid box for home10K/yr
- first aid kit box5K/yr
- first aid boxes5K/yr
- hse first aid kit4K/yr
- first-aid box3K/yr
Top first aid box products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Crest Medical 10 Person HSE Workplace First Aid Kit
Crest Medical£7.504.7★3,753 rev
General Medi 210 Piece First Aid Kit- Emergency kit - Reflective Design - Includes Ice(Cold) Pack Moleskin Pad and Emergency Blanket for Travel Home Office Car Workplace & Outdoor
General Medi£13.314.8★7,243 rev
Astroplast Mezzo First Aid Kit - 20 Person - 290 x 270 x 102mm
Astroplast£15.734.7★491 rev
MILTON Medical Box First Aid Empty Medicine Storage Box | Organizer | Attached Handle | Family Emergency Kit | Detachable Tray | Easily Accessible with a Transparent Lockable Lid | White
MILTON£8.024.2★45,537 rev
TATAY First Aid Box 7L | Plastic Storage Box with Lid and 5-Compartment Tray | Lid with Hinges Included | Ergonomic Handles | Recycled BPA-Free Plastic | 25x36x13.5 cm White
TATAY£9.364.5★656 rev
Newest
by launch date
IndustraCare Economy Empty Green First Aid Kit - Ideal Replacement Box - Variety of Sizes (1-10 Person Empty Box)
IndustraCare£8.1553 rev
IndustraCare Economy Empty Green First Aid Kit - Ideal Replacement Box - Variety of Sizes (1-5 Person Empty Box)
IndustraCare£6.5153 rev
White-L Double Layer Medicine Organiser - Portable First Aid Box with Multi Grid Storage for Home & School
Sightday£18.48150 rev
320 Piece Premium First Aid Kit Bag - Includes Eyewash 2 x Cold (Ice) Packs and Emergency Car Blanket for Home Office Caravan Workplace Travel
Active Era£24.59114 rev
TATAY First Aid Box 7L | Plastic Storage Box with Lid and 5-Compartment Tray | Lid with Hinges Included | Ergonomic Handles | Recycled BPA-Free Plastic | 25x36x13.5 cm White
TATAY£9.36656 rev
Trending
90-day click momentum320 Piece Premium First Aid Kit Bag - Includes Eyewash 2 x Cold (Ice) Packs and Emergency Car Blanket for Home Office Caravan Workplace Travel
Active Era£24.594.6★
Lewis-Plast Premium 92 Piece First Aid Kit - Safety Essentials for Travel Car Home Camping Work Hiking & Holiday Red Small
Lewis-Plast£6.104.7★
Lewis-Plast Small Premium BS8599-1 Compliant (Low Risk High Risk) First Aid Kit - First Aid Kit For Injuries
Lewis-Plast£10.934.6★
General Medi Mini First Aid Kit 92 Pieces Small First Aid Kit - Includes Emergency Foil Blanket Scissors for Travel Home Office Vehicle Camping Workplace & Outdoor (Red)
General Medi£6.414.7★
HSE Compliant - Travel & Workplace First Aid Kit for 1 - 10 Persons
Ezy-Aid£7.164.6★
What buyers say about first aid box
What buyers praise and complain about, mined from review topics.What buyers love
“Brilliant quality”
“Good value for money”
“Compact size”
“Handy”
“Compact”
“The case is compact”
“was impressed with the storage capacity”
“Good product, just as advertised”
“This is a great lightweight”
“Everything is packed appropriately”
What buyers complain about
“Its bigger than expected”
“Flimsy cheap piece of rubbish”
“Its flimsy and something Id expect from temu”
“Checked by weighing water on a digital scale - I got no higher than 4.78 Kgs”
“Only compression bandages”
“no disinfectants in the container”
“my mobility is limited”
“SO MUCH MORE THAN A STICKING PLASTER”
“minus the eye was shown in the picture”
“Its bigger and heavier than expected”
Top return reasons
Common questions
- Is first aid box profitable to sell on Amazon United Kingdom?
- The niche generates £125K/yr across 31 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -24.2%. Flapen's verdict: Skip it (49/100).
- How competitive is the first aid box niche?
- 18 brands and 50 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in first aid box?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 0.2%.
- When does demand for first aid box peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the first aid box niche?
- Listings span £5.37–£42.81; the average listing price is £12.99 (sweet spot $15–$100). The average incumbent carries 3,115 reviews — the moat a new listing must climb.