First Aid Box
soft demand (-24.2% this quarter) — First Aid Box doesn't clear our bar today.
Flapen Score
Ranks 378 of 811 Automotive niches · on the category median
Is First Aid Box profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, First Aid Box is a £125K/yr Amazon United Kingdom market (212K searches/yr). The top 5 brands hold 59% of demand. Verdict: Skip it — 49/100.
First Aid Box: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -24.2% over the last 90 days and 4.5% of searches end in a purchase.
£125K
revenue / yr
Who owns the niche?
The top 5 brands hold 59% of demand, so 41% of the market is open.
41%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 31 products
Top First Aid Box products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Crest Medical 10 Person HSE Workplace First Aid Kit
- Price
- £7.50
- Rating
- 4.7/5
- Reviews
- 3,753
- Age
- 14y ago
General Medi 210 Piece First Aid Kit- Emergency kit - Reflective Design - Includes Ice(Cold) Pack Moleskin Pad and Emergency Blanket for Travel Home Office Car Workplace & Outdoor
- Price
- £13.31
- Rating
- 4.8/5
- Reviews
- 7,243
- Age
- 9y ago
Astroplast Mezzo First Aid Kit - 20 Person - 290 x 270 x 102mm
- Price
- £15.73
- Rating
- 4.7/5
- Reviews
- 491
- Age
- 4y ago
MILTON Medical Box First Aid Empty Medicine Storage Box | Organizer | Attached Handle | Family Emergency Kit | Detachable Tray | Easily Accessible with a Transparent Lockable Lid | White
- Price
- £8.02
- Rating
- 4.2/5
- Reviews
- 45,537
- Age
- 11y ago
TATAY First Aid Box 7L | Plastic Storage Box with Lid and 5-Compartment Tray | Lid with Hinges Included | Ergonomic Handles | Recycled BPA-Free Plastic | 25x36x13.5 cm White
- Price
- £9.36
- Rating
- 4.5/5
- Reviews
- 656
- Age
- 4y ago
Trending
90-day click momentum
320 Piece Premium First Aid Kit Bag - Includes Eyewash 2 x Cold (Ice) Packs and Emergency Car Blanket for Home Office Caravan Workplace Travel
- Price
- £24.59
- Rating
- 4.6/5
- Reviews
- 114
- Age
- 2y ago
Lewis-Plast Premium 92 Piece First Aid Kit - Safety Essentials for Travel Car Home Camping Work Hiking & Holiday Red Small
- Price
- £6.10
- Rating
- 4.7/5
- Reviews
- 3,530
- Age
- 4y ago
Lewis-Plast Small Premium BS8599-1 Compliant (Low Risk High Risk) First Aid Kit - First Aid Kit For Injuries
- Price
- £10.93
- Rating
- 4.6/5
- Reviews
- 334
- Age
- 6y ago
General Medi Mini First Aid Kit 92 Pieces Small First Aid Kit - Includes Emergency Foil Blanket Scissors for Travel Home Office Vehicle Camping Workplace & Outdoor (Red)
- Price
- £6.41
- Rating
- 4.7/5
- Reviews
- 8,550
- Age
- 8y ago
HSE Compliant - Travel & Workplace First Aid Kit for 1 - 10 Persons
- Price
- £7.16
- Rating
- 4.6/5
- Reviews
- 1,555
- Age
- 12y ago
Newest
by launch date
IndustraCare Economy Empty Green First Aid Kit - Ideal Replacement Box - Variety of Sizes (1-10 Person Empty Box)
- Price
- £8.15
- Rating
- 4.2/5
- Reviews
- 53
- Age
- 1y ago
IndustraCare Economy Empty Green First Aid Kit - Ideal Replacement Box - Variety of Sizes (1-5 Person Empty Box)
- Price
- £6.51
- Rating
- 4.2/5
- Reviews
- 53
- Age
- 1y ago
White-L Double Layer Medicine Organiser - Portable First Aid Box with Multi Grid Storage for Home & School
- Price
- £18.48
- Rating
- 4.1/5
- Reviews
- 150
- Age
- 1y ago
320 Piece Premium First Aid Kit Bag - Includes Eyewash 2 x Cold (Ice) Packs and Emergency Car Blanket for Home Office Caravan Workplace Travel
- Price
- £24.59
- Rating
- 4.6/5
- Reviews
- 114
- Age
- 2y ago
TATAY First Aid Box 7L | Plastic Storage Box with Lid and 5-Compartment Tray | Lid with Hinges Included | Ergonomic Handles | Recycled BPA-Free Plastic | 25x36x13.5 cm White
- Price
- £9.36
- Rating
- 4.5/5
- Reviews
- 656
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
Brands
18 falling
Sellers
50
Top-5 brand share
59%
Top 20: 100%
Top-5 click share
49%
Top 20: 88%
Open market
34%
- Crest Medical18%
- General Medi14%
- Astroplast10%
- Lewis-Plast9%
- IndustraCare8%
- Active Era7%
First Aid Box demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.5×
Top First Aid Box search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- first aid box185K/yr
- first aid box for home10K/yr
- first aid kit box5K/yr
- first aid boxes5K/yr
- hse first aid kit4K/yr
- first-aid box3K/yr
What reviews say buyers love and hate about First Aid Box
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Brilliant quality”
“Good value for money”
“Compact size”
“Handy”
“Compact”
What buyers complain about
75% of reviews“Its bigger than expected”
“Flimsy cheap piece of rubbish”
“Its flimsy and something Id expect from temu”
“Checked by weighing water on a digital scale - I got no higher than 4.78 Kgs”
“Only compression bandages”
First Aid Box return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
75%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common First Aid Box questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
