fire extinguisher car
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Avg price
Great£16.55avg listing price — sweet spot $15–$100
Review moat
Good680.08avg incumbent reviews — the moat a new listing must climb
Price range
Good£5.14–£36.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Growth
Good+30.6%90-day search growth — must beat 0% to launch
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Market size
Good£289K£289K/yr · 209K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United Kingdom niche tracking, fire extinguisher car is a £289K/yr Amazon United Kingdom market (209K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 62/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- £248K–£331K
- units × avg price
- Launch success
- —
- 2 of 2 new (360d)
- Conversion rate
- 8.3%
- Avg BSR
- #29
- Page quality
- 0%
- Prime
- 50%
- Sponsored
- 79%
- Out of stock
- 5.6%
- Avg brand age
- 63 months
- Avg seller age
- 198 days
Competition
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
22
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
52%
Top 20: 96%
Open market
29%
- UltraFire19%
- AA15%
- FireShield14%
- Ultrafire Fire Safety9%
- Super Help7%
- Smartwares7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +30.6% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 2.0×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
UltraFire 1kg Powder Fire Extinguisher - Car Taxi Caravan Camping Boat - Kitemarked EN3
UltraFire£14.974.6★1,350 rev
AA 950g Fire Extinguisher AA1547 - Uses BC Powder Small Fires - Lightweight Easy To Use UK Made 5 Year Warranty
AA£11.854.7★2,779 rev
UltraFire UFXALPHA 600g Powder Fire Extinguisher for Cars Caravans Boats & Travel | 5 Year Warranty and Fully Kitemarked | Ready to Use Multi-Purpose Dry Powder Aerosol Fire Extinguisher
Ultrafire Fire Safety£13.114.7★303 rev
Super Help SH2400 Fire Stop Small Fire Extinguisher Extinguishes Minor Fires&Stops them from Expanding Nontoxic Environmentally Safe Ideal for Car Camper Caravan Boat 400ML
Super Help£9.704.7★2,744 rev
Vigil Car Fire Extinguisher 600g - ABC Dry Powder Fire Extinguisher for Small Fires - Ideal for Vehicle Safety & Other Outdoor or Industrial Areas - 5 Year Warranty
Vigil£8.054.5★34 rev
Newest
by launch date
Ougist Fire Spray for Home Kitchen Car 500ml 2 Pack Portable Fire Suppression Spray Multi-Purpose A B F Fire Safety Spray Alternative to Fire Extinguisher Home Use
Ougist£14.317 rev
Vigil Car Fire Extinguisher 600g - ABC Dry Powder Fire Extinguisher for Small Fires - Ideal for Vehicle Safety & Other Outdoor or Industrial Areas - 5 Year Warranty
Vigil£8.0534 rev
Ougist 2-Pack Fire Extinguishing Spray for Home Kitchen Car Boats and Office Small Portable 620ml ABC Water-Based Extinguishinger Compact Design for Emergency Safety
ougist£23.0817 rev
Smartwares Fire extinguisher spray - 750 ml - For A & F fires - Suitable for use in the office at home or in the kitchen - Easy to use - FEX-15370
Smartwares£10.0264 rev
Small 600g BC Dry Powder Aerosol Fire Extinguisher - Multi Purpose Extinguisher Great for Home & Vehicle Use - FireShield (600g Fire Extinguisher)
FireShield£13.51226 rev
Trending
90-day click momentumOugist Fire Spray for Home Kitchen Car 500ml 2 Pack Portable Fire Suppression Spray Multi-Purpose A B F Fire Safety Spray Alternative to Fire Extinguisher Home Use
Ougist£14.314.7★
Small 950g BC Dry Powder Aerosol Fire Extinguisher - Multi Purpose Extinguisher Great for Home & Vehicle Use - FireShield (950g Fire Extinguisher)
FireShield£14.144.6★
Ougist 2-Pack Fire Extinguishing Spray for Home Kitchen Car Boats and Office Small Portable 620ml ABC Water-Based Extinguishinger Compact Design for Emergency Safety
ougist£23.083.9★
Smartwares Powder extinguisher - 2 kg - for ABC fires - Suitable for vehicles & homes - With mounting bracket
Smartwares£15.744.6★
Vigil Car Fire Extinguisher 600g - ABC Dry Powder Fire Extinguisher for Small Fires - Ideal for Vehicle Safety & Other Outdoor or Industrial Areas - 5 Year Warranty
Vigil£8.054.5★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“its the perfect size”
“Great value”
“The build quality is excellent”
“Exactly what I was looking for”
“Easy to use”
“Great home fire extinguisher”
“Very lightweight and clear instructions on how to use”
“The mounting is decent”
“The bottle itself is compact”
“Handy for the kitchen and car”
What buyers complain about
“obviously they have a serious quality control problem”
“Not fit for purpose”
“Im probably mis-interpreting the symbols”
“PROUCT FAULTY AND THUS MAY NOT OPERATE AT ALL - POTENTIALLY DANGEROUS”
“Very heavy”
“Cant exactly test it”
“Looks red”
“I have no way of knowing if it works hopefully I will never find out”
“Under charged”
“No pressure and out of date”
Top return reasons
Common questions
- Is fire extinguisher car profitable to sell on Amazon United Kingdom?
- The niche generates £289K/yr across 24 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +30.6%. Flapen's verdict: Worth a look (62/100).
- How competitive is the fire extinguisher car niche?
- 15 brands and 22 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in fire extinguisher car?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Advertised Vs Actual Product. The return rate is 0.3%.
- When does demand for fire extinguisher car peak?
- Demand peaks in Jul–Aug; the busiest month runs 2.0× the quietest.
- What does it cost to enter the fire extinguisher car niche?
- Listings span £5.14–£36.74; the average listing price is £16.55 (sweet spot $15–$100). The average incumbent carries 680 reviews — the moat a new listing must climb.
Related niches in Automotive
- 66conservatory roof cleanerWorth a look
- 6612v water pumpWorth a look
- 66car flagsWorth a look
- 67ac recharge kitWorth a look
- 67jockey wheelWorth a look
- 67caravan stepsWorth a look