fire extinguisher
Launch itA $889K/yr market growing +1.6% this quarter with returns at 0.3% — clears our launch bar.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Avg price
Great£15.64avg listing price — sweet spot $15–$100
Market size
Great£889K£889K/yr · 759K searches
Review moat
Good777.73avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Good68%top-5 brand share — brands hold most of the demand
Price range
Good£5.14–£30.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+1.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United Kingdom niche tracking, fire extinguisher is a £889K/yr Amazon United Kingdom market (759K searches/yr). The top 5 brands hold 68% of demand. Verdict: Launch it — 61/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 60K–80K
- avg 2,000–2,500/product
- Revenue / yr
- £938K–£1.3M
- units × avg price
- Launch success
- —
- 3 of 3 new (360d)
- Conversion rate
- 7.5%
- Avg BSR
- #27
- Page quality
- 0%
- Prime
- 58%
- Sponsored
- 73%
- Out of stock
- 5.6%
- Avg brand age
- 57 months
- Avg seller age
- 185 days
Competition
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
17 flat
Sellers
35
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
48%
Top 20: 93%
Open market
27%
- FireShield22%
- Smartwares18%
- UltraFire13%
- AA9%
- Firechief7%
- Ultrafire Fire Safety5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 26 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Smartwares Powder extinguisher - 2 kg - for ABC fires - Suitable for vehicles & homes - With mounting bracket
Smartwares£15.744.6★1,201 rev
UltraFire 1kg Powder Fire Extinguisher - Car Taxi Caravan Camping Boat - Kitemarked EN3
UltraFire£14.974.6★1,350 rev
FireShield Home Safety Pack 1kg Dry Powder Fire Extinguisher & 1m x 1m Soft Case Fire Blanket
FireShield£25.074.7★1,200 rev
4-in-1 1kg Dry Powder Fire Extinguisher ABC FireShield for Homes Cars and Vans
FireShield£16.464.7★1,699 rev
AA 950g Fire Extinguisher AA1547 - Uses BC Powder Small Fires - Lightweight Easy To Use UK Made 5 Year Warranty
AA£11.854.7★2,779 rev
Newest
by launch date
Home Safety 1kg Dry Powder Fire Extinguisher and 1.2M x 1.2M Soft Case Fire Blanket
Ican PRODUCTS£16.5060 rev
Ougist Fire Spray for Home Kitchen Car 500ml 2 Pack Portable Fire Suppression Spray Multi-Purpose A B F Fire Safety Spray Alternative to Fire Extinguisher Home Use
Ougist£14.317 rev
Vigil Car Fire Extinguisher 600g - ABC Dry Powder Fire Extinguisher for Small Fires - Ideal for Vehicle Safety & Other Outdoor or Industrial Areas - 5 Year Warranty
Vigil£8.0534 rev
Ougist 2-Pack Fire Extinguishing Spray for Home Kitchen Car Boats and Office Small Portable 620ml ABC Water-Based Extinguishinger Compact Design for Emergency Safety
ougist£23.0817 rev
Smartwares Fire extinguisher spray - 750 ml - For A & F fires - Suitable for use in the office at home or in the kitchen - Easy to use - FEX-15370
Smartwares£10.0264 rev
Trending
90-day click momentumOugist Fire Spray for Home Kitchen Car 500ml 2 Pack Portable Fire Suppression Spray Multi-Purpose A B F Fire Safety Spray Alternative to Fire Extinguisher Home Use
Ougist£14.314.7★
Home Safety 1kg Dry Powder Fire Extinguisher and 1.2M x 1.2M Soft Case Fire Blanket
Ican PRODUCTS£16.504.7★
Smartwares Powder Fire Extinguisher 6 kg For ABC fires involving ordinary combustibles liquids and gases For the home workshops and large vehicles With hanging hook FEX-15165
Smartwares£30.074.6★
Ougist 2-Pack Fire Extinguishing Spray for Home Kitchen Car Boats and Office Small Portable 620ml ABC Water-Based Extinguishinger Compact Design for Emergency Safety
ougist£23.083.9★
Vigil Car Fire Extinguisher 600g - ABC Dry Powder Fire Extinguisher for Small Fires - Ideal for Vehicle Safety & Other Outdoor or Industrial Areas - 5 Year Warranty
Vigil£8.054.5★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good price”
“its the perfect size”
“The build quality is solid”
“As described”
“Plus, its design helps stop fires from flaring up again, keeping you extra safe”
“Easy to use”
“The mounting is decent”
“Very lightweight and clear instructions on how to use”
“The bottle itself is compact”
“Being safe”
What buyers complain about
“obviously they have a serious quality control problem”
“Not fit for purpose”
“Im probably mis-interpreting the symbols”
“PROUCT FAULTY AND THUS MAY NOT OPERATE AT ALL - POTENTIALLY DANGEROUS”
“hasnt been discharging in transit”
“Very heavy”
“Cant exactly test it”
“These things don't last forever”
“I have no way of knowing if it works hopefully I will never find out”
“No pressure and out of date”
Top return reasons
Common questions
- Is fire extinguisher profitable to sell on Amazon United Kingdom?
- The niche generates £889K/yr across 26 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +1.6%. Flapen's verdict: Launch it (61/100).
- How competitive is the fire extinguisher niche?
- 17 brands and 35 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in fire extinguisher?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Advertised Vs Actual Product. The return rate is 0.3%.
- When does demand for fire extinguisher peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the fire extinguisher niche?
- Listings span £5.14–£30.07; the average listing price is £15.64 (sweet spot $15–$100). The average incumbent carries 778 reviews — the moat a new listing must climb.
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