Fire Extinguisher
Fire Extinguisher clears our launch bar: a $889K/yr market growing +1.6% this quarter with returns at 0.3%.
Flapen Score
Top 8% of 811 Automotive niches · +12 vs the category median of 49
Is Fire Extinguisher profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Fire Extinguisher is a £889K/yr Amazon United Kingdom market (759K searches/yr). The top 5 brands hold 68% of demand. Verdict: Launch it — 61/100.
Fire Extinguisher: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +1.6% over the last 90 days and 7.5% of searches end in a purchase.
£889K
revenue / yr
Who owns the niche?
The top 5 brands hold 68% of demand, so 32% of the market is open.
32%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 26 products
Top Fire Extinguisher products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Smartwares Powder extinguisher - 2 kg - for ABC fires - Suitable for vehicles & homes - With mounting bracket
- Price
- £15.74
- Rating
- 4.6/5
- Reviews
- 1,201
- Age
- 2y ago
UltraFire 1kg Powder Fire Extinguisher - Car Taxi Caravan Camping Boat - Kitemarked EN3
- Price
- £14.97
- Rating
- 4.6/5
- Reviews
- 1,350
- Age
- 7y ago
FireShield Home Safety Pack 1kg Dry Powder Fire Extinguisher & 1m x 1m Soft Case Fire Blanket
- Price
- £25.07
- Rating
- 4.7/5
- Reviews
- 1,200
- Age
- 5y ago
4-in-1 1kg Dry Powder Fire Extinguisher ABC FireShield for Homes Cars and Vans
- Price
- £16.46
- Rating
- 4.7/5
- Reviews
- 1,699
- Age
- 11y ago
AA 950g Fire Extinguisher AA1547 - Uses BC Powder Small Fires - Lightweight Easy To Use UK Made 5 Year Warranty
- Price
- £11.85
- Rating
- 4.7/5
- Reviews
- 2,779
- Age
- 17y ago
Trending
90-day click momentum
Ougist Fire Spray for Home Kitchen Car 500ml 2 Pack Portable Fire Suppression Spray Multi-Purpose A B F Fire Safety Spray Alternative to Fire Extinguisher Home Use
- Price
- £14.31
- Rating
- 4.7/5
- Reviews
- 7
- Age
- 10mo ago
Home Safety 1kg Dry Powder Fire Extinguisher and 1.2M x 1.2M Soft Case Fire Blanket
- Price
- £16.50
- Rating
- 4.7/5
- Reviews
- 60
- Age
- 5mo ago
Smartwares Powder Fire Extinguisher 6 kg For ABC fires involving ordinary combustibles liquids and gases For the home workshops and large vehicles With hanging hook FEX-15165
- Price
- £30.07
- Rating
- 4.6/5
- Reviews
- 1,191
- Age
- 2y ago
Ougist 2-Pack Fire Extinguishing Spray for Home Kitchen Car Boats and Office Small Portable 620ml ABC Water-Based Extinguishinger Compact Design for Emergency Safety
- Price
- £23.08
- Rating
- 3.9/5
- Reviews
- 17
- Age
- 1y ago
Vigil Car Fire Extinguisher 600g - ABC Dry Powder Fire Extinguisher for Small Fires - Ideal for Vehicle Safety & Other Outdoor or Industrial Areas - 5 Year Warranty
- Price
- £8.05
- Rating
- 4.5/5
- Reviews
- 34
- Age
- 11mo ago
Newest
by launch dateHome Safety 1kg Dry Powder Fire Extinguisher and 1.2M x 1.2M Soft Case Fire Blanket
- Price
- £16.50
- Rating
- 4.7/5
- Reviews
- 60
- Age
- 5mo ago
Ougist Fire Spray for Home Kitchen Car 500ml 2 Pack Portable Fire Suppression Spray Multi-Purpose A B F Fire Safety Spray Alternative to Fire Extinguisher Home Use
- Price
- £14.31
- Rating
- 4.7/5
- Reviews
- 7
- Age
- 10mo ago
Vigil Car Fire Extinguisher 600g - ABC Dry Powder Fire Extinguisher for Small Fires - Ideal for Vehicle Safety & Other Outdoor or Industrial Areas - 5 Year Warranty
- Price
- £8.05
- Rating
- 4.5/5
- Reviews
- 34
- Age
- 11mo ago
Ougist 2-Pack Fire Extinguishing Spray for Home Kitchen Car Boats and Office Small Portable 620ml ABC Water-Based Extinguishinger Compact Design for Emergency Safety
- Price
- £23.08
- Rating
- 3.9/5
- Reviews
- 17
- Age
- 1y ago
Smartwares Fire extinguisher spray - 750 ml - For A & F fires - Suitable for use in the office at home or in the kitchen - Easy to use - FEX-15370
- Price
- £10.02
- Rating
- 4.6/5
- Reviews
- 64
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
Brands
17 flat
Sellers
35
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
48%
Top 20: 93%
Open market
27%
- FireShield22%
- Smartwares18%
- UltraFire13%
- AA9%
- Firechief7%
- Ultrafire Fire Safety5%
Fire Extinguisher demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Fire Extinguisher search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- fire extinguisher276K/yr
- fire extinguisher home194K/yr
- fire extinguisher car52K/yr
- car fire extinguisher uk48K/yr
- car fire extinguisher28K/yr
- small fire extinguisher22K/yr
- fire extinguishers16K/yr
- home fire extinguisher uk16K/yr
- powder fire extinguisher14K/yr
- mini fire extinguisher13K/yr
What reviews say buyers love and hate about Fire Extinguisher
What buyers mention most, as a share of all reviews.
What buyers love
90% of reviews“Good price”
“its the perfect size”
“The build quality is solid”
“As described”
“Plus, its design helps stop fires from flaring up again, keeping you extra safe”
What buyers complain about
81% of reviews“obviously they have a serious quality control problem”
“Not fit for purpose”
“Im probably mis-interpreting the symbols”
“PROUCT FAULTY AND THUS MAY NOT OPERATE AT ALL - POTENTIALLY DANGEROUS”
“hasnt been discharging in transit”
Fire Extinguisher return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
50%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Fire Extinguisher questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
