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Fire Extinguisher

Maybe

An estimated 0.3% of orders come back. But the products selling today already average 4.6★, so Fire Extinguisher is a Maybe.

Flapen Score
61
61 / 100
Top 8% of 811 Automotive niches · +12 vs the category median of 49
Market size
£889K/yr759K searches / yr
90-day growth
+1.6%search demand this quarter
Competition
48%top-5 click share · 17 brands · 35 sellers

Flapen Score

Fire Extinguisher against its category

The dotted line is the Automotive average. Past it, Fire Extinguisher is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fire Extinguisher market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fire Extinguisher 759K times last year and spent an estimated £889K. The top 5 brands take 68% of clicks. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 7.5% of those searches ended in a purchase.

Shoppers searched for this 759K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £889K a year.

Searches, last 12 months
759K
Growth, 90 days vs prior 90
+1.6%
Conversion, latest week
7.5%
Market size, estimated
£889Ka year
Peak month
July1.3× the quietest month
Top search term
fire extinguisher276K searches a year

02 · Price

A sale here is worth £15.64.

Listings sell for £15.64 on average, from £5.14 to £30.07. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £15.64 that is £31K to £39K a year per listing.

Average price
£15.64inside the $15 to $100 sweet spot
Price range
£5.14–£30.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
2,000–2,500
Revenue per listing a year
£31K–£39K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #27 within Car Accessories. It carries 778 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
58%
Out of stock, average day
5.6%
Average rank
#27in Car Accessories
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
778per listing
Listings tracked
26

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
57 months

Products

Top Fire Extinguisher products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 flat

Sellers

35

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

48%

Top 20: 93%

Open market

27%

  • Brand 122%
  • Brand 218%
  • Brand 313%
  • Brand 49%
  • Brand 57%
  • Brand 65%

Demand

Fire Extinguisher search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Fire Extinguisher search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fire extinguisher276K/yr
  • fire extinguisher home194K/yr
  • fire extinguisher car52K/yr
  • car fire extinguisher uk48K/yr
  • car fire extinguisher28K/yr
  • small fire extinguisher22K/yr
  • fire extinguishers16K/yr
  • home fire extinguisher uk16K/yr
  • powder fire extinguisher14K/yr
  • mini fire extinguisher13K/yr

Reviews and returns

What reviews say buyers love and hate about Fire Extinguisher

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Value For Money”
14%of negative reviews mention “Quality-Overall”
0.3%of orders come back
“obviously they have a serious quality control problem”
A buyer, on “Quality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Fire Extinguisher questions

Answered from the same tracked data.