Filler Primer
prices mostly outside the sweet spot ($5.20–$10.85) — Filler Primer doesn't clear our bar today.
Flapen Score
Ranks 768 of 811 Automotive niches · −15 vs the category median of 49
Is Filler Primer profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Filler Primer is a £36K/yr Amazon United Kingdom market (49K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 34/100.
Filler Primer: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -0.3% over the last 90 days and 9.2% of searches end in a purchase.
£36K
revenue / yr
Who owns the niche?
The top 5 brands hold 97% of demand, so 3% of the market is open.
3%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 12 products
Top Filler Primer products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
JENOLITE Primer Filler Spray Paint | WHITE | High Fill Multi-Surface Primer Paint | Fills Small Dents & Scratches | Perfect For Car Bodywork 3D Printer Models & More | 400ml
- Price
- £10.55
- Rating
- 4.4/5
- Reviews
- 2,159
- Age
- 5y ago
Simoniz SIMB90D High Build Primer Spray Paint Filler Primer Removes Imperfections pre-Paint 500ml
- Price
- £6.66
- Rating
- 4.5/5
- Reviews
- 71
- Age
- 15y ago
Hycote High Build Aerosol Car Spray Paint Filler Primer 400 ml
- Price
- £6.90
- Rating
- 4.5/5
- Reviews
- 1,389
- Age
- 16y ago
Simoniz Grey Plastic Primer
- Price
- £5.20
- Rating
- 4.6/5
- Reviews
- 669
- Age
- 10y ago
JENOLITE Primer Filler Spray Paint | BLACK | High Fill Multi-Surface Primer Paint | Fills Small Dents & Scratches | Perfect For Car Bodywork 3D Printer Models & More | 400ml
- Price
- £10.43
- Rating
- 4.4/5
- Reviews
- 2,159
- Age
- 5y ago
Trending
90-day click momentum
JENOLITE Primer Filler Spray Paint (GREY) | 500ml | High Fill Multi-Surface Primer Paint | Fills Small Dents & Scratches | Perfect For Car Bodywork 3D Printer Models & More
- Price
- £10.85
- Rating
- 4.4/5
- Reviews
- 2,159
- Age
- 4mo ago
Hycote Bodyshop High Build Aerosol Car Spray Paint Grey Primer 400 ml
- Price
- £5.28
- Rating
- 4.6/5
- Reviews
- 471
- Age
- 15y ago
Simoniz Grey Plastic Primer
- Price
- £5.20
- Rating
- 4.6/5
- Reviews
- 669
- Age
- 10y ago
Simoniz SIMB90D High Build Primer Spray Paint Filler Primer Removes Imperfections pre-Paint 500ml
- Price
- £6.66
- Rating
- 4.5/5
- Reviews
- 71
- Age
- 15y ago
JENOLITE Primer Filler Spray Paint | WHITE | High Fill Multi-Surface Primer Paint | Fills Small Dents & Scratches | Perfect For Car Bodywork 3D Printer Models & More | 400ml
- Price
- £10.55
- Rating
- 4.4/5
- Reviews
- 2,159
- Age
- 5y ago
Newest
by launch dateJENOLITE Primer Filler Spray Paint (GREY) | 500ml | High Fill Multi-Surface Primer Paint | Fills Small Dents & Scratches | Perfect For Car Bodywork 3D Printer Models & More
- Price
- £10.85
- Rating
- 4.4/5
- Reviews
- 2,159
- Age
- 4mo ago
Bartoline Filler Primer Grey Spray Paint 400ml Matt Finish Multi-Surface Filler and Primer for Metal Wood Plastic Fills Scratches Fast-Drying High-Coverage Base Coat for Topcoats
- Price
- £8.84
- Rating
- 4.8/5
- Reviews
- 155
- Age
- 11mo ago
JENOLITE Plastic Primer Spray Paint | GREY | 400ml | Premium Quality Plastic Primer | Promotes Adhesion | Primer Spray Paint for Automotive Garden Furniture Models & Other Hard Plastics
- Price
- £10.41
- Rating
- 4.5/5
- Reviews
- 1,399
- Age
- 5y ago
JENOLITE Primer Filler Spray Paint | WHITE | High Fill Multi-Surface Primer Paint | Fills Small Dents & Scratches | Perfect For Car Bodywork 3D Printer Models & More | 400ml
- Price
- £10.55
- Rating
- 4.4/5
- Reviews
- 2,159
- Age
- 5y ago
JENOLITE Primer Filler Spray Paint | BLACK | High Fill Multi-Surface Primer Paint | Fills Small Dents & Scratches | Perfect For Car Bodywork 3D Printer Models & More | 400ml
- Price
- £10.43
- Rating
- 4.4/5
- Reviews
- 2,159
- Age
- 5y ago
Competition: brands, sellers & click share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
Brands
7 falling
Sellers
20
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
1%
- JENOLITE36%
- Simoniz31%
- Hycote23%
- Autotek4%
- MOTIP3%
- Bartoline2%
- Open — no brand owns it (1 brand, 1%)
Filler Primer demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.5×
Top Filler Primer search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- filler primer22K/yr
- filler primer spray8K/yr
- filler primer for 3d prints4K/yr
- primer filler spray paint4K/yr
- primer filler4K/yr
- rustoleum filler primer3K/yr
- spray filler3K/yr
- filler primer paint3K/yr
What reviews say buyers love and hate about Filler Primer
What buyers mention most, as a share of all reviews.
What buyers love
97% of reviews“Quality filler primer dont look anywhere else”
“Great spray primer for van, high quality and easy to spray”
“Definitely worth the extra few quid”
“Does all it is supposed to to”
“he really enjoys using this matt finish spray”
What buyers complain about
95% of reviews“Poor quality”
“Whilst re-assembling the part I had painted, it started to all flake off”
“Not high build”
“.just cloggs up”
“Used half way spraying a item when the aerosol stopped working”
Filler Primer return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
41%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Filler Primer questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
